Creative Showcase For Karol Kolodzinski

LP|Creative Designer inquietto - Art direction & Design (Oscar Marchal Portfolio) Bruno Oppido — Sin Frío Kia introduces its new brand positioning: Movement that inspires. The concept behind it is that whatever Kia does, every consumer touchpoint, and every product it creates is there to inspire you. The graphic system celebrates the new logo by taking inspiration from it, by using parts of the logo to turn them into graphical motifs. Along with the graphic system, Kia changed their colors to Midnight Black and Polar White as primary colors. While the primary colors are the dominant colors throughout the visual identity, the secondary colors have special use in photography. To inspire Kia’s audience further we collaborated with artists and neuroscientists to create ideas that are scientifically proven to inspire people. Role: Designer / Head of Art Design Logo: Luc Donckerwolke-Blackspace Graphic System/Look&Feel: Kevin Hipke, Anna Berlin Creative Team: Gabriel Mattar, Ricardo Wolff, Teco De Luccia, Jack Christensen, João Linneu, Ana Conrado, Nicolas Holz, Giovanna Pereira Photography: Emir Haveric

Francesco Briganti