Typography rules and terms that every designer must know
Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design. There are lots of typography tutorials around to help you master the discipline. But good typography is often down to creative intuition. Once you're comfortable with the basics, visit some typography resources to investigate font families and discover some font pairings that are made for each other. Choosing a font There's an astonishing array of paid-for and free fonts to choose from online. A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent and experience they've been honing for many years. 01. All typefaces are not created equally. 02. 03. 04. 05.