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What is typography? Learn the basic rules and terms of type!

What is typography? Learn the basic rules and terms of type!
Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design. There are lots of typography tutorials around to help you master the discipline. Choosing a font There's an astonishing array of paid-for and free fonts to choose from online. A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent and experience they've been honing for many years. Here are some of the most important typographic considerations the professional designers needs to take into account. 01. All typefaces are not created equally. The height of each character is known as its 'x-height' (quite simply because it's based on the letter 'x'). 02. 03. 04. 05. Related:  Fontovi

50 Typography Tutorials Photoshop’s text and layer tools can be used to create some really awesome effects. We’ve put together a list of 60 of the best tutorials we could find to help you stay up to date on the latest trends and techniques. You’ll find some really cool grunge and glass styles (plus a few surprises!) and learn how some of the best designers create their unique effects. Courtesy: LemonDesign1 Instead of listing 100 plus tutorials that you’ll bookmark never to come back, we’ve decided to take you through the basics of typography, hopefully inspiring and then teaching you. You may want to take a look at the following related posts: Introduction to Typography Link Typography is the art of arranging type, designing type, and modifying type glyphs. Here are some resources to give you further insight: The Wisest Mind Has Something Yet to Learn Link And we, too, never stop being inspired, learning and creating: How to Choose the Right Type Link Guess if you can, choose if you dare. Resources to Live by Link

Social media artwork template **Update 11-15-2013.Updated the Social media PSD with the new Google+ Layout. I had to delete the overlay-image since it did not align with the (much) shorter header image that Google plus now uses. Because of the re-occuring problem of fitting a new logo in to the 'square format' that most social media websites use for the avatar-image, I have made this easy to use photoshop template for you to check out what your logo will look like on various social media websites. It's a photoshop CC document, and with the Image assets generator you can live-export all the needed files to upload your avatar and cover art for all your social media websites to create a consistent look. I ran in to the problem of wondering what my logo would look like online, since it will appear in so many different sizes on various social media platforms. To get an idea of what it would look like I had created the basics of this template, for my personal use. This template can come in really handy when you: Features.

A Pocket Guide to Master Every Day’s Typographic Adventures 20 Most Downloaded Fonts A unique opportunity for all the web designers and fans of digital typography! Today, Cruzine, daily online magazine for thousands of web designers, in collaboration with Fonts2u team, who recently introduced a cutting edge option for web fonts embedding, known as @font-face kits, offers today a unique collection of 20 most downloaded fonts. This list, containing different kinds of computer fonts, represents the most current trends and tendencies in the typography, web design, and other application fields for custom fonts. akaDora karabinE. 28 Days Later Aerovias Brasil NF Champagne & Limousines the King & Queen font Harabara Bold Decker Hawaii Lover PT Banana Split Faith Collapsing Arista curlyJoe Androgyne Medium Vtks Beautiful Dreams Bleeding Cowboys Cyclo Buffied Pavol Janovicek

The definitive guide to logo design: 55 pro tips | Logo design Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. Compare all the logos in their competitive set. But bear in mind that many of the world’s most recognisable logo designs stand out specifically because they eschew trends and think differently. 02. Why are we here? 03. 04. 05.

What is typography? First, we’ll start with the definition: typography is the visual art of creating written words. Before the digital age, typography was a rather specialized craft that was confined to the worlds of book and magazine design and a range of advertising and public works. Road signs, billboards and product packaging are some examples of where typography is used in the physical world. Once the internet became a graphic medium, however, the art of typography exploded in a thousand different directions. Never before in history has the printed word shown up in such abundant visual diversity. Web designers now have countless fonts to choose among, as font-creators sell and share their work online. The challenge of being a good typographer Unfortunately, an unlimited choice of fonts does not automatically mean the web designer has the ability to know which one is best. Check out this infographic below to discover the right typeface for your project: Basic elements of typographical design

20+ интернет места со бесплатни кирилици | okno.mk Освен употребната фонтовите имаат и естетска вредност. Значи: можете и само да ги гледате ☺ Како вљубеник во типографијата, писмата и кириличните фонтови, многу често добивам прашања (или заклучоци) од типот „немам кирилични фонтови!“, „нема добри кирилици!“, „каде да најдам бесплатни фонтови“ и слично. Па еве да се обидам да дадам некој преглед од каде можете да преземате бесплатни* кирилични фонтови. 1. - Македонскиот портал (или блог) за графички дизајн има голема база на фонтови и сите се со комплетна поддршка за македонски јазик. 2. - Ласко Џуровски (Totem font) - најголемиот македонски мајстор на типографијата и правењето фонтови, дизајнерот на најпопуларниот македонски фонт Skola на својот Behance профил нуди за преземање лудница кирилици. 4. - Официјалната страница на Fontfabric, од сите нивни супер фамилии на фонтови, нудат по неколку фонтови за бесплатно преземање.

How to choose a colour scheme for your logo design | Branding The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning – not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design. The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. What different colours mean Every colour, including black and white, has implications for logo design. In general terms, bright and bold colours are attention-grabbing but can appear brash. Red implies passion, energy, danger or aggression; warmth and heat. Purple speaks to us of royalty and luxury. Single or multiple colours? Think globally Words: Martin Christie

10 Infographics That Will Teach You About Typography Typography is a crucial component of great designs involving text, so knowing as much as you can about it is an important step to becoming a great designer. This roundup of infographics will help you discover new and interesting things (as well as reinforce and reiterate stuff you already know) about typography. Click the Go to Source link under each infographic to navigate to the source of the infographic and to see the larger version provided by the creator of the infographic. 1. Did you know that Israel is the source of the most expensive typefaces? Go to Source 2. This beginner’s guide to type shows you some popular font categories (like monospaced fonts and script fonts), the anotomy of a typeface, a few typography principles, and more. Go to Source 3. This infographic starts by disambiguating the terms "typefaces" and "fonts", and then concludes with the top five most-used typefaces in graphic design, journalism, and academia. Go to Source 4. Go to Source 5. Go to Source 6. Go to Source

The biggest mistakes logo designers make | Logo design Whether you’re a logo design novice with just a handful of clients or a creative director, there are certain pitfalls every designer should avoid when creating logos. And with so many now socially sharing and scrutinising your work, designers must be extra vigilant to avoid falling into these traps. Here we've provided a run-down of the most common 10 to avoid... You'll find all our logo design articles here 01. Choosing to design your logo based on current trends is likely to leave your logo looking dated and out-of-touch as soon as the trend dies out, not to mention making you look slightly amateur. Rather than choose the popular flavour of the month, think about what's more likely to have longevity for your brand. 02. Overdoing colours will not only make your design busy and confusing but also make it difficult to translate into monotone, which you’re likely to need at some point. 03. Keep in mind that your logo will need to be transferrable across a range of different mediums. 04.

Type for you 100 amazing Adobe Illustrator tutorials | Illustrator Since its release, Adobe's Illustrator has grown to become the designer's right-hand man when it comes to creating premier vector graphics and elements. There's so much you can do with it that it can be difficult to know where to start. Happily, we're here to round up the best Adobe Illustrator tutorials, covering everything from illustration to logo design, adding depth to your typography and much more, to help you get the most from this amazing app. Jump directly to a section using this handy category guide, or just get started browsing the whole list! With so many to choose from, you're sure to find a project to inspire you, whether you're using an older version of Illustrator or are signed up to the Creative Cloud. Here goes! Adobe Illustrator for beginners: 11 top tips If you're just starting out with Illustrator, here's a fantastic guide to some of its tools. Setting up a new document Essentials of the Pen and Pencil tools Creating objects with the Shape tools Empty list

I love Typography (ILT) Logos, Flags, and Escutcheons by Paul Rand “It reminds me of the Georgia chain gang,” quipped the IBM executive, when he first eyed the striped logo. When the Westinghouse insignia (1960) was first seen, it was greeted similarly with such gibes as “this looks like a pawnbroker’s sign.” There is no accounting for people’s perceptions. There are as many reasons for designing a new logo, or updating an old one, as there are opinions. Opposed to the idea of arbitrarily changing a logo, there’s the “let’s leave it alone” school-sometimes wise, more often superstitious, occasionally nostalgic or, at times, even trepidatious. If, in the business of communications, “image is king,” the essence of this image, the logo, is a jewel in its crown. Here’s what a logo is and does: A logo is a flag, a signature, an escutcheon. A logo doesn’t sell (directly), it identifies. A logo is rarely a description of a business. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. It says “We care.”

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