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Project Renaissance with Win Wenger, Ph.D. Business Consulting, Marketing Strategy, Executive Coaching, Consumer Insight | Synecticsworld | Home Techniques for Creative Thinking Techniques for Creative Thinking This tutorial contains specific approaches to focus design thinking on creative, unusual, and unique solutions. Step one: Write down the message to be communicated in the design. Put it in a brief, one-line statement. Step two: Using each of the following techniques, explore different ways to communicate the message. 1) Write a listing of “visuals” associated with the product, service, or message. 2) Write a listing of “words” which describe the feeling of the product or service. 3) Change the focal point. 4) Try Symmetry vs. 5) Try taking one good idea and doing several variations on it. or here is another example... 6) Try visual analogies. What visual comparisons can you find with the type shapes or images you are working with? 7) Try using a “what if” What would happen if everything goes? 8) Try using “type” as the main graphic element. A) Look for visual posibilities which might exist in the words of your message. B) Use type in a visually expressive way.