Some of the best Facebook case studies for brands - 25 video examples
For the last couple of weeks, we have been constantly hearing about the Facebook IPO, but we wanted to shift the focus away from the business of the social network to sharing some useful video case studies from brands and businesses who have leveraged Facebook to their advantage. There is a mixture of large campaigns from big brands using complicated apps down to simple campaigns that get the users involved and there should be something for everybody on the list to help you get inspired. We cover all the sectors including consumer goods, alcohol brands, food companies and retailers and if you can't find a little something on this list to create your own unique Facebook campaign then there is something very wrong. Enjoy the list. Heineken Beer Tender
How to Create Facebook Video Ads
Do you use Facebook ads? Have you considering adding video to your ads? If you want to drive Facebook users to your website, videos on Facebook are worth a look.
5 Cool Creative Facebook Marketing Campaigns
To find inspiration and creativity it is often thought that you may need to climb a mountain or meditate on a beach but maybe you just need to have a deeper and more intimate understanding and knowledge of the playpen that you are engaged in every day. The reality is that creativity does not emerge from a vacuum, in fact most of the time “creativity is the act of reassembling many elements that are already known” – Seth Godin. It is taking these elements and adding your voice, twist and touch that combines into what James McIvey calls the innovation from the “adjacent possible” Understand Your Domain
How to Launch Your Product Using Facebook Social Media Examiner
Are you launching a new product or service? Want to create buzz and get the word out to the right people? Facebook is a great way to promote the launch of a product or service and generate excitement. To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.
Unclaimed Facebook pages get a redesign
Unclaimed Facebook pages get a redesign Facebook recently redesigned pages for places and businesses that have not been claimed by an admin. These pages don’t include a timeline, but the layout has been updated to better match the design of other Facebook pages and profiles. Business pages that are moderated by admins have not changed.
Mark Zuckerberg kicks off Facebook’s IPO road show
SAN FRANCISCO _ Dressed in his trademark hoodie and jeans, Facebook Inc. co-founder Mark Zuckerberg kicked off a cross-country road show to pitch his company’s initial public stock offering. Hundreds of institutional investors stood in long lines Monday to pile into a ballroom at New York’s Sheraton Hotel to hear the billion-dollar pitch from the 27-year-old chief executive before his company’s hotly anticipated IPO. The meeting was closed to the media.
www.jeffbullas.com/2011/03/14/how-to-take-your-companys-facebook-fan-page-from-zero-to-40000-fans/
It was last year that I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. I met him again recently for a video interview that I will be publishing in the next few days, in the meantime I would like to share his story.
We Analyzed 37,259 Facebook Ads and Here’s What We Learned
We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads. We took the text, headline, and news feed link description from 37,259 ads, analyzing them for length, sentiment, and what type of words these ads were using. We also looked at the Call-To-Action they used and the links in these ads, and how Facebook advertisers were using these to generate as much interest in their products as possible. Here’s what we found. The Most Popular Headline Is Just 5 Words Long You have three text fields for the copy in your Facebook ads: The headline, the main text, and the news feed link description:
Quip is a Gorgeous Twitter Browser for Conversations
I spend a an inordinate portion of my day on Twitter, so any time a new client comes along, I’m always interested in checking it out. This goes all the more so for any client designed by Glasshouse Apps, the studio behind Early Edition 2, Barista and other lovely iOS apps. I’ve had the opportunity to test out the result of their work, Quip, which is launching today on the iPad.
5 Fabulous Facebook Marketing Infographics
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