25 etudes cas facebook en video For the last couple of weeks, we have been constantly hearing about the Facebook IPO, but we wanted to shift the focus away from the business of the social network to sharing some useful video case studies from brands and businesses who have leveraged Facebook to their advantage. There is a mixture of large campaigns from big brands using complicated apps down to simple campaigns that get the users involved and there should be something for everybody on the list to help you get inspired. We cover all the sectors including consumer goods, alcohol brands, food companies and retailers and if you can't find a little something on this list to create your own unique Facebook campaign then there is something very wrong. Enjoy the list. Heineken Beer Tender A simple little app that lets you share a keg of beer with a friend anywhere in the world as a gift with you getting one in return. iLike Diesel KLM Meet and Seat Kraft Likeapella Citroen Car Crowds Volkswagen Fan Wagen Corona Light What Zurich Needs
Les 100 du numérique en France Un million d’emplois, 148 milliards d’euros de chiffre d’affaires et plus de 8% du PIB. Qui oserait encore douter du poids du numérique dans l’économie française ? Comme le montre notre infographie, son importance ne cesse de croître dans tous les domaines. Il a pourtant fallu attendre que Google commande une grande étude au cabinet mcKinsey pour que la France prenne enfin conscience de l’enjeu. Et encore, l’enquête ne portait que sur l’écosystème du web, laissant de côté l’électronique, les progiciels, l’informatique embarquée, les jeux vidéo… Pourtant le numérique, c’est tout cela. une industrie hybride qui s’infiltre dans toutes les autres : la santé, l’aéronautique, l’automobile…À titre d’exemple, près de la moitié de la valeur ajoutée d’une voiture est électronique. Twitter et les 100 du numérique Retrouvez et suivez les 100 du numérique à travers la liste des comptes créée par L'Usine Nouvelle Dossier coordonné par Aurélie Barbaux Les 100 du numérique en France
How to Create Facebook Video Ads Do you use Facebook ads? Have you considering adding video to your ads? If you want to drive Facebook users to your website, videos on Facebook are worth a look. In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor. Discover how to create Facebook video ads. Create Video Ads With the Live Interface The Facebook ad live interface process is relatively straightforward and it allows you to create video advertising campaigns in no time. 1. To create a video ad with Facebook ads live interface, log into your advertising manager and click Create Ad. 2. On the next screen, click on Get Video Views. 3. Select the page for which you want to do the video ad. 4. Set up the campaign for your video ad. 5. Upload a new video or select a video already on your page. 6. This is an extremely important step because you only will be able to set up a landing page if you pick one of the eligible calls to action. Create Video Ads With Power Editor 1.
tag case study de barn raisers 10 case studies prove the ROI of brand advocates Posted on December 07, 2013 by Rob Petersen inShare54 A brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages to other people. According to Forrester, Zuberance and an infographic from Jay Baer (below), the influence of brand advocates accounts for billions of dollars in purchases for everything from cars to computers, hotel rooms, movies, enterprise software, and more. Brand advocates are: 5X more valuable than average customersSpend at least 2X as much as average customersSpend 3X as much as average customers over their lifetime of their relationship with a company or brandReach 150 people in social media every time they advocate for a product or service92% of consumers trust brand advocates Do brand advocates generate return on investment for brands? Did these case studies on the ROI of brand advocates teach something new. inShare16 How is it working?
Is F-Commerce "Fail" Commerce? Last week we posted a little video parody on the things ecommerce consultants say. One of the tongue-in-cheek examples is “Social media isn’t about driving sales, per se…what do you mean you don’t have a Facebook Store?” The next day, Bloomberg published an article reminding us that big retailers like JC Penney, Gamestop, Nordstrom and GAP that have shut the doors on their F-stores. Fail Commerce? It’s no surprise that embedded stores have faltered. Simply plugging a catalog into a Fan page is not social commerce. But Facebook users have not shunned commercial brands. At the risk of sounding like an ecommerce consultant all-too-eager to hail the virtues of an unproven platform, let’s look at the social commerce opportunity beyond plug-in storefronts. Finding the Adjacent Possible in Social Commerce Here are some real-world examples: Ticketmaster Interactive Seat Map Its Interactive Seat Map allows people to see where their friends are sitting at an event. Electronic Arts’ Battlefield 3
How to Launch Your Product Using Facebook Social Media Examiner Are you launching a new product or service? Want to create buzz and get the word out to the right people? Facebook is a great way to promote the launch of a product or service and generate excitement. To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer. In this article you’ll discover how to launch a product or service using Facebook. #1: Before Pre-launch: Start Planning Early You’ll want to map out your launch strategy at least two months ahead, and most likely even earlier than that. Discover how to launch your product using Facebook. Listen to this article: Listen now: Play in new window | Download | Embed If you have an online product, you can use some great freebies to help get people onto your list. Images and infographics: Think about designing several versions of your images so they’re size-optimized for each social site. Be sure to make it easy for affiliates to build buzz on Facebook and other social media channels.
40 Creative Examples of Facebook Timeline Designs Recently at the F8 Conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly the new updates are understandable and from their point of view provide a better experience for the end user. From a personal point of view, each time they implement a change I get more confused, frustrated, and unwillingly forced to learn the new layout. When will they leave it alone? I have no idea. Twitter had a major redesign a couple of months ago, and that was easy to learn. Facebook Timeline is a unique idea that has been getting some heat lately. Now let’s look at it on the flip side. Currently you have to be a developer to gain access to the new design because it’s still in the beta phase. Wanna Create your own? With the new update we think it give us, the users, a great opportunity to be creative! To get your creativity juices flowing we have collected some great examples of Facebook Timeline designs. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
SOCIAL CRM We Analyzed 37,259 Facebook Ads and Here’s What We Learned We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads. We took the text, headline, and news feed link description from 37,259 ads, analyzing them for length, sentiment, and what type of words these ads were using. We also looked at the Call-To-Action they used and the links in these ads, and how Facebook advertisers were using these to generate as much interest in their products as possible. Here’s what we found. The Most Popular Headline Is Just 5 Words Long You have three text fields for the copy in your Facebook ads: The headline, the main text, and the news feed link description: When you’re putting together the copy for your ad, we have one piece of advice: keep your copy short and extremely clear. It seems Facebook advertisers have taken this to heart. The Most Popular Word: You You Free Because New
9 Excellent Examples of Brands Using Facebook's New Page Design It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date! Best Use of Stars and Pins Stars and pins let you hover over a story to make it wider than others so it takes up more physical space on your timeline, or anchor a story to the top of your timeline for up to 7 days so it isn't buried by other stories. Software company Jive! If you look at the middle of the image closely, you'll see that this post is actually a video. Cool Cover Photo