How Real Estate Pros are Using Social Media for Real Results

In the real estate world, listings, open houses and tours are the main stepping stones towards making a sale, and the digital world has made those steps much easier. Corcoran, for example, recently created a Twitter account, strictly for new listings, to accommodate demand. Meanwhile, the main Corcoran Twitter account stays fresh with local and industry news. WellcomeMat, the largest community of real estate professionals, brokerages and filmmakers using full-motion real estate video tours to market themselves and properties, has made producing and sharing video property tours easier, as well. The service offers over 3,000 local production teams for those who don't have videographers on staff, and also allows for easy integration with your website and YouTube channel. Phil Thomas Di Giulio, Co-Founder of WellcomeMat, explained in depth how real estate pros are using the full-service video platform to make an impact on their bottom lines: Lending Expert Advice Series supported by Gist
Social Media For Real Estate Agents: 21 Tips
Social Media For Real Estate Agents: 21 Tips Are you a real estate agent? Does social media scare you? Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market. What you’re not very good at is applying this to your social media. You need to think of social online like you do social offline! Social media provides a way to further connect with your local clients and groups. But how do you do it? In this article I’ll give you an overview of Facebook, Twitter and Pinterest (and a few more) and how real estate agents can use them for social media marketing. What you’ll learn from this article: (Click to tweet) Tweetable takeaways How to Use Social Media for Real Estate Agents #1: Facebook Facebook is where people go to to connect with friends and family online. Here’s a few simple tips. Set up a Facebook Page. 1. 2.
101 topic ideas for your real estate blog
I have been a real estate blogger for almost eight years. But how many months or years I have been at it is irrelevant. What really matters is that I have written thousands of blog posts over the years. I continue to write posts, which is even better than having had a blog a long time ago that I haven’t updated in a while because I started something new. Even though my business blog is mostly about real estate, the target audience is consumers — not real estate agents or the real estate industry in general. My goal is to attract readers who are looking for someone just like me to help them buy or sell real estate in a specific geographic area — and yes, there are consumers looking for someone exactly like me. The whole point of having the blog is to demonstrate to prospective clients that I am knowledgeable, and to build trust — which isn’t easy over the Internet. When the market is slow, I get less traffic. There is no shortcut or magic system for getting results from a blog.
Brandon Laam of Home Loan Solutions Anaheim, CA
Covers: San Diego County, San Diego County, Riverside County, Riverside County, Los Angeles County. About: Brandon Laam is an integral member of the fast expanding team at Home Loan Solutions. Brandon holds responsibility within H.L.S. for the training, supervision and the professional development of the company. Brandon has been a top producer at H.L.S. with consistent pipelines and a high number of clo... About: Brandon Laam is an integral member of the fast expanding team at Home Loan Solutions. Specialities: Branch and loan officer development, strategic vision, peak performance refinancing/home purchase, mentoring/consulting borrowers, marketing, recruiting. See More
10 Best Social Media Management Tools
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. 2 Buffer Buffer is a smart and easy way to schedule content across social media. What’s the difference between Hootsuite and Bufferapp? Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn’t a dashboard that shows you other people’s content. What’s the right solution for you? 3 SocialOomph 4 TweetDeck 5 Tweepi 6 SocialFlow 7 SproutSocial 8 SocialBro 9 CrowdBooster 10 ArgyleSocial
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