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Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal
Here's a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really kicked into gear, and thereafter the web's users began to connect with each other more and more often. Hence Web 2.0, Wikipedia, MySpace, Facebook, Twitter, etc. I'm not strawmanning here. tl;dr version 1. 2. 3. 4. But it's never felt quite right to me. To be honest, this was a very difficult thing to measure. There are circumstances, however, when there is no referrer data. This means that this vast trove of social traffic is essentially invisible to most analytics programs. Nonetheless, the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone else had data to back them up. Just look at that graph. Get this.

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The Economist explains: What disruptive innovation means EVERY so often a management idea escapes from the pages of the Harvard Business Review and becomes part of the zeitgeist. In the 1990s it was “re-engineering”. Today it is “disruptive innovation”. TechCrunch, a technology-news website, holds an annual “festival of disruption”.

FACS3935: The Anti-Sublime Ideal in Data Art Respond On the reading "The Anti-Sublime Ideal in Data Art" by Lev Manovich, there are some really interesting point that he command on data visualization that done by computer. Although graphical representation of data already exist in the 18th, using computer medium is a totally different experience. With the new visualization technique, we are now able to computer much larger data set, which mean we have wider range of data to work with as a artist. Also, we can transform the data in to computer animated and present with real time interactive medium.

4 Ideas for Better Social Media Measurement Adam Singer | August 9, 2012 | 0 Comments inShare52 Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. Dark Social: The Key to Understanding Content Sharing Despite all the web analytics tools available to us, marketers don’t fully understand why one piece of marketing content is more successful than another. We have good end-user data: visits, bounce rate, and so forth — but we have problems understanding traffic sources, favorite ways people share content, and other vital information. I recently read a post written by Alexis C.

How One Stupid Tweet Blew Up Justine Sacco’s Life Photo As she made the long journey from New York to South Africa, to visit family during the holidays in 2013, Justine Sacco, 30 years old and the senior director of corporate communications at IAC, began tweeting acerbic little jokes about the indignities of travel. There was one about a fellow passenger on the flight from John F. Kennedy International Airport: “ ‘Weird German Dude: You’re in First Class. “Raw Data” is an Oxymoron We live in the era of Big Data, with storage and transmission capacity measured not just in terabytes but in petabytes. Data collection is constant and even insidious, with every click and every “like” stored somewhere for something. This edited collection seeks to remind us that data is anything but “raw”, that we shouldn’t think of data as a natural resource but as a cultural one that needs to be generated, protected, and interpreted. Niccolò Tempini finds that all of the matters discussed in this book are as inherently political as they are urgent.

How Twitter Has Talked About the Summer Olympics [INFOGRAPHIC] Forget London. Much of the 2012 Summer Olympics action is happening on Twitter. Athletes have used the social network to share photos and status updates that take their followers inside the Games. Dark social: Why measuring user engagement is even harder than you think If you’ve spent any time in a newsroom, traditional or otherwise, you know that publishers are obsessed with measuring where their web traffic comes from. Whether it’s Google Analytics or Chartbeat or comScore or Omniture, or any one of a dozen other providers, tracking where readers come from is a crucial part of online media — mostly because publishers need to know which channels are worth focusing on, since there are so many to choose from. Is Twitter your biggest source?

How to Succeed in Business by Bundling – and Unbundling Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites. Now, digital-education upstarts are trying to unbundle the university. What’s becoming clear as time passes, though, is that this is not a one-way process. Yes, digital technology enables a lot of unbundling. Twitter Beats Facebook For Social Sharing (And, Yes, Google+ Is A Ghost Town) [STUDY] You’ve probably heard it a million times: Google+ is a ghost town. Heck, I’ve said it myself. It is a ghost town.

Ultimate List of Top 29 Tools for Competitive Intelligence Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. The 10 Commandments of Social Media Content Marketing In 1997 the first social network was created called and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003.

5 Insights into Global Social Media in 2012 [Infographic] Social media is emerging from its adolescent phase and is rapidly maturing. Initially social networks had an image problem with some CEO’s and executives thinking Facebook was for teenagers to post the weekend’s party photos and Twitter was for narcisstic attention seekers with a limited vocabulary. There was also an initial perception that because the platforms were free to use that participating was cheap and easy. Experience has shown otherwise. Social media, blogging and digital content creation are resource intensive and doing it right takes time and money.