DOWNLOAD Your Guide To Pinterest Get the most out of Pinterest with this guide. Whether you’ve begun using this fast-growing social network or have only heard of it, this Pinterest guide will quickly show you how to use Pinterest and all of its features. This guide outlines everything there is to know about Pinterest. Table Of Contents §1 – Introduction §2 – Creating a Pinterest account §3 – The Language of Pinterest §4 – Pinterest Home page §5 – Your Pinterest profile §6 – Your Pinterest Boards §7 – Creating a Pin §8 – Exploring Pinterest §9 – Collaborating on Pinterest §10 – Mobile Pinterest §11 – Your Blog/Website & Pinterest Conclusion 1. “Pinterest is an online pinboard. How many times have you been browsing the internet and come across an image or product you want to remember? Back in 2009, Pinterest arrived on the social network scene. What do people use Pinterest for? What is it about Pinterest that keeps users signing up and coming back? “Pinterest is steak for the eyes.” - Anonymous Male Pinterest user Notice anything? 2.
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement Are you looking for creative ways to improve your Facebook engagement? By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location. Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: So far, Facebook has not added precise interests or other types of targeting that are available in Facebook Ads. If you have enhanced targeting, you will see a cross-hairs icon.
Pinterest Business Accounts: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. There are new terms of service for businesses. To set up your Pinterest business account, go here. You can now use Pinterest for business. LinkedIn Enables Profile Editing on Mobile: LinkedIn makes it possible for mobile professionals to edit their profiles on the go. ”Now you can update your profile with a new headline, add recent skills or add a new position so your professional identity is always up to date.” Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here’s upcoming news to watch: Here’s an interesting tool worth noting: And don’t miss this: What do you think?
64 Pinterest Marketing Tips and Tactics - Infographic I walked into an electronics store the other day and happened to pass the television department. The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched. The vibrant colors and high contrast were almost hypnotic. It was only ten years ago and a flat screen TV half that size was $20,000. Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house! The Visual Sharing Addiction Reality television, lifestyle and cooking shows have taken food to new levels of visual and visceral appeal and taking photos of food and sharing them on Facebook or Instagram seems to becoming a standard activity these days. Generation X and Y would rather watch a video or an infographic in small snack size bites of information than read a paragraph of text. How do you use Pinterest to Market your Business? So How About You?
How to use Pinterest for link building and blogger outreach Pinterest is the current darling of social media, and for good reason. According to Experian Hitwise, it is the third most popular social network in the US in terms of total visits (21.5m visits in one week in January 2012, 30 fold increase vs. July 2011). Pinterest is primarily considered part of an overall social media strategy, but whilst doing some SEO planning for a Client the other day I realised how well it could also fit within the SEO framework. This blog gives my approach to using Pinterest to identify potential domains for link building and find relevant bloggers/influencers to build relationships with. It’s deliberately simple because simple ideas are quicker to implement. Step 1. These will come from the standard planning you do for any SEO project with a hit list of keyword queries that you want to go after. Why do you need targets? Because heading into Pinterest with no clear goal and then trying to find the most useful content would be like finding a needle in a haystack.
How to Schedule your Pins on Pinterest So you’ve heard the buzz about Pinterest, set up your account and optimized your Pinterest page. Congratulations! But what now? If you’re like most people you’ve probably jumped straight into Pinterest and quickly discovered that pinning can take up an enormous amount of time. When I started using Pinterest to promote my business, at first I was happy to scour the Internet looking for cool photos as well as uploading images and blog posts from my own website. But within a few days, I realized that unless I managed my Pinterest activities, I could end up spending hours each day pinning away. There is no doubt that Pinterest can be a phenomenal tool for both product and service-based businesses but you need to schedule your pinning effectively otherwise it can be a colossal time suck. Just think about it. Pinterest can be Distracting Not to mention the distraction that comes from gorging on all that stunning Pinterest eye candy. A Cool Pinterest Tool 8 Simple Steps to Schedule your Pins 1. 2.
9 Businesses Using Pinterest Contests to Drive Traffic and Exposure Are you using Pinterest to market your business? Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base. In this article, I’ll showcase nine businesses running successful Pinterest contests. Why Pinterest Contests? Here is why you should run a contest on Pinterest: Pinterest is the third most popular social network in the U.S. in terms of traffic.Pinterest has accumulated 14.9 million users as of July 2012.Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.Pinterest accounted for 3.6% of referral traffic as of January 2012.Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Sweepstakes #1: AMC Theatres #3: HuHot
Six brands making good use of Pinterest, and two that aren't Pinterest has come from nowhere to become one of the biggest social networks in the US, though its popularity in the UK has so far failed to live up to the hype. Even so, brands can't afford to ignore it, as anecdotal evidence suggests that Pinterest drives more sales than Facebook. We've previously looked at some ways to use Pinterest as a brand, and the A-Z of Pinteresting brands, and here are six more brands that are experimenting in interesting ways with the social network. They aren't necessarily those with the most followers, but are good examples of brands using Pinterest to try and engage with their consumers. And I also included two that need to put in a bit more effort... The Swedish furniture store has 15 pinboards, including product ideas and a ‘pin it to win it’ competition. Some of the images also include price information so it essentially acts as an extension of its catalogue. Diesel The clothing brand’s 16 pinboards have clocked up 1,362 followers. House of Fraser L’Oreal UK
Pinterest Marketing For Dummies Cheat Sheet Cheat Sheet Pinterest is a powerful platform for marketing if you use the site properly and follow standard etiquette. After you get the hang of interacting and networking on the site, you can use Pinterest to self-promote in small doses. Pinterest Marketing Etiquette All of the time and effort in the world spent marketing on Pinterest is useless if you annoy everyone there (or, worse yet, get reported as spam!). Avoid constant self-promotion. Finding Buzz about Your Company on Pinterest People might already be raving about your company on Pinterest right now. Find pins from your site. Finding Time to Maintain a Pinterest Presence Pinterest can be addictive after you get the hang of it. Have dedicated Pinterest time each day and limit it to a certain number of minutes. Elements of Pin-Worthy Content The most effective way to use Pinterest for marketing is to create content that is pin-worthy and encourages others to buzz about your business (even if you don't toot your own horn).