Twitter pour les pros, le dossier complet

How to write a corporate Twitter strategy (…and here’s one I mad (Cross-posted from the Cabinet Office digital engagement blog, with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today. But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS‘s corporate Twitter account, I was surprised by just how much there is to say – and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes. So in case it’s of use to others who are thinking of doing the same, I’ve turned BIS’s Twitter strategy into this generic template for any government Department:

Pratiques Retweet Best Twitter The common method to spread a Twitter message (or update) is to “Retweet” the message. And for those new to Twitter, a “Retweet” is a method for republishing a message to your followers that gives attribution to the Twitter user who published the original message. In essence, it’s a simple way to help a message go viral. The problem is that there are different methods for Retweeting a message and many Twitter users may not know which methods are acceptable best practices — and can help to spread a message — or that other methods such as using “r/t” can all but eliminate any chances for the message to spread further.

Five essential Twitter tools for Community Managers « musings from the PR world It’s Community Manager Appreciation Day today so what better than to mark the occasion with a post on essential tools that every Community Manager should equip themselves with. 1. Crowdbooster Crowdbooster is essentially an application that provides some very useful Twitter analytics for any CM looking to measure and optimise their social media marketing. This Week in Social Media News: 6 Items Worth Exploring Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? SlideShare Announces Zipcast for Live Web Meetings: This new tool allows you to run live video meetings alongside your SlideShare presentations. The video quality is basic but it’s easy to use.

What Does Facebook Connect Mean for Agencies? This is a guest post by Jesse Pickard, Social Media Specialist at Razorfish. You can find Jesse on his blog or Twitter. After spending the last few months digging into the intricacies of Facebook Connect, I’m here to go on the record: Facebook Connect is much more than the latest bright and shiny object. It has the potential to transform the way we interact with the web and the way agencies like Razorfish for which I work to build online experiences.

Why Twitter Should be Very Worried About Google+ When Google unexpectedly launched its new social network Google+ earlier this week, many pundits were skeptical about the company’s latest attempt to enter the social arena. Given Google’s dismal track record when it comes to these kinds of products, that kind of skepticism made sense, but after using it extensively for the last few days, I can’t help but think that it is the single biggest threat Twitter has had to face yet. Google, being late to the party, had the advantage of being able to learn from Twitter, Facebook and every other social network out there right now. Note: I’m consciously not saying that it’s a threat to Facebook (at least not for now), as I think the group dynamics and strong network effect that made Facebook what it is today will continue to be relevant and have locked users in for now. Twitter’s Problem and Google’s Advantage

Visualizing The Web & Social Networks May 26, 2010 Posted by Suzanne Marlatt Edelman Digital, Chicago Follow on Twitter @edelmandigital SocialMedia Metrics Superlist: Measurement, ROI, & Key Statisti Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing?