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Graphic Design Theory: 50 Resources and Articles

Graphic Design Theory: 50 Resources and Articles
As designers, we often focus on the practical aspects of design above all else. We focus on what works, with little regard for why it works. And in our day-to-day work, that outlook serves us well. It lets us get our work done in an efficient, professional manner, and generally nets good results. But spending some time on the theory behind the graphic design principles we use every day can expand our design horizons. General Design Theory There are a lot of general design theories and principles out there that apply to all forms of design, whether in digital or print mediums. The Principles of Design This article from Digital Web Magazine covers the basics of design theory, including balance, rhythm, proportion, dominance, and unity. Graphic Design Theory? How Good is Good? Can Graphic Design Make You Cry? The Lost Principles of Design An illustrated guide to the basic principles of graphic design. Want to Know How to Design? Layout Principles Color Theory Typography

How to seek inspiration from Leonardo da Vinci How to seek inspiration from Leonardo da Vinci Posted by Richie on Monday, June 7, 2010 · 57 Comments Who do you look for inspiration in your daily life? Who influences your work and your profession the most? It’s quite evident that we underestimate ourselves and our true potential. Most of us assert the fact that creativity is fixed at birth and only those who are born with it are able to pursue it in the right manner, whereas the rest of us who pick the art of understanding design via schooling and appropriate courses and sometimes self-learned, cannot reach the levels of creativity achievable by the former. The human brain is certainly the most complex system in the entire world. 500 years after the renaissance, when people started to question the very foundations of science and art, the world has rapidly evolved into a whole new dimension of information exchange and is experiencing a rapid expansion in knowledge, capitalism and interconnection. The 7 Da Vincian principles are:

The Framing Effect: Influence Your Audience By Setting The Conte Is the glass half full or half empty? How does seeing it one way frame everything else you later decide about both glass and water? Would seeing it the other way change your view? Imagine you and I are walking across the desert with a single canteen. In either case there was exactly the same amount of water in the canteen, however my reaction and determination of how much water is in the canteen frames the situation. The Framing Effect The framing effect is the idea that manipulating the way information is presented can influence and alter decision making and judgement about that information. Framing is used exceedingly often in politics. The context in which information is delivered shapes assumptions and perceptions about that information. People reach conclusions based on the framework within which a situation is presented. Positive frames tend to elicit positive feelings and result in risk taking and proactive behavior. The Expectation Effect The Exposure Effect Think branding. Summary

Useful (Offline) Utensils and Toolkits for Designers | Tools Most web designers start new projects on their computer. There are hundreds of tools out there for creating wireframes, mockups, prototypes, and doing various other planning activities on your computer or online. But there are also tons of offline, paper-based tools that can speed up your development and design process. Why start completely from scratch when you can use one of these pre-made guides to save time and better direct your creative energies? Here are more useful designers toolkits articles you might want to check out: Downloads The tools below are all available for free download. Paper Browser A simple, printable browser window for wireframing. MBTI Sketching Paper for Ideation The MBTI Sketching Paper contains four distinct areas for coming up with ideas for the four specific buying modalities: competitive, spontaneous, methodical, and humanistic. Concept7 Sketching Paper This sketching paper provides a browser window with pre-made grid lines, plus a notes area on the side.

Cognitive Dissonance: How Contradictory Ideas Affect Design | Va One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch. “Just the things to quench my thirst,” quoth he. Drawing back a few paces, he took a run and a jump, and just missed the bunch. The above story is an example of cognitive dissonance. This simple principle impacts design and marketing and it’s important to understand what it is and how people alleviate cognitive dissonance when confronted with it. Psychology and sociology impact both design and marketing. What is Cognitive Dissonance? Cognitive dissonance is a state of mental discomfort that occurs when a person’s attitudes, thoughts, ideas or beliefs conflict. The theory of cognitive dissonances suggests that people are motivated to reduce dissonance by either changing or rationalizing attitudes and beliefs. It is not a perfect and has its strengths and weaknesses. Ho Do People Alleviate Cognitive Dissonance? Design Marketing Summary

Cognitive Dissonance: How Contradictory Ideas Affect Design | Va One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch. “Just the things to quench my thirst,” quoth he. Drawing back a few paces, he took a run and a jump, and just missed the bunch. Turning round again with a One, Two, Three, he jumped up, but with no greater success. Again and again he tried after the tempting morsel, but at last had to give it up, and walked away with his nose in the air, saying: “I am sure they are sour.It is easy to despise what you cannot get. The above story is an example of cognitive dissonance. This simple principle impacts design and marketing and it’s important to understand what it is and how people alleviate cognitive dissonance when confronted with it. Psychology and sociology impact both design and marketing. What is Cognitive Dissonance? It is not a perfect and has its strengths and weaknesses. Ho Do People Alleviate Cognitive Dissonance? Design Marketing

This resource covers many of the topics asked for in our assignment this week- It has links about use of color and contrast, balance, harmony, etc, fonts, composition, etc! by dixiembeau Sep 4

This site is the smorgas-bord (spelling?) of visual design! It has resources in every aspect of graphic design organized by category! Cool! by dixiembeau Sep 3

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