Story structure for the Web | NewsLab When it comes to writing, what works on TV or in print doesn’t necessarily work on the Web. Stories that begin with an anecdotal lead may send online readers clicking away, if they can’t figure out quickly what the story is about. Many broadcast journalists have taken to rewriting their stories for the Web by simply adding a new top in traditional print style. But the inverted pyramid may not work that well online either. Jacqui Banaszynski, a prize-winning journalist who now teaches at the University of Missouri, suggests a different approach: a totem pole. At a SABEW workshop for business journalists, Banaszynski offered five additional things to keep in mind to improve Web stories: 1. 2. 3. 4. 5.
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