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12 exemples d’indicateurs de l’efficacité de votre activité sur Facebook et Twitter

12 exemples d’indicateurs de l’efficacité de votre activité sur Facebook et Twitter

http://www.kriisiis.fr/12-exemples-dindicateurs-de-lefficacite-de-votre-activite-sur-facebook-et-twitter/

Quora Founder Cheever: We’re Not Going To Sell The Company Here at TechCrunch Disrupt Investor Chris Dixon interviewed Quora founder Charlie Cheever about the future of Quora and sundry other things namely how to avoiding becoming Yahoo answers. Said Cheever, “One of the goals we have for Quora is to have all types of people sharing all types of knowledge. I would image a world where I where I could come up with all the things I want to know and find them on Quora.” Cheever related an anecdote about how wanted to know was whether Taxis were safter than regular cars, and Cheever looked at Quora, and indeed found out that they were. Despite the hype dying down somewhat, some notable things have happened to Quora in the past couple of months, first of all Forbes hired screenwriters Mark Hughes as an Entertainment Writer after observing his very skilled writing on posts on Quora.

Conversion Rate Optimization: Are You Considering Page Speed as a Variable? Popular Today in Business: All Popular Articles Every year my marketing team has an offsite planning meeting where we lay out major goals and initiatives for the coming year. Last winter, site speed made it to the top of that list. The main push for making site speed a priority came from our SEO team. A Year After Diaspora, Another “Facebook Alternative” Emerges: Altly It was almost exactly a year ago that Diaspora started raising money on Kickstarter. A few weeks later, they had raised $200,000 from nearly 6,500 backers. Why so much excitement? The Social Media Optimization Conference: Recreating Human Behavior - TNW United States Once upon a time, search engine optimization (SEO) was the number one tool for optimizing your visibility and business on the Internet. Now it’s all about “social media optimization” (SMO). Brands know they have to be social in order to be “loved,” and visible (with hopefully as many followers as Lady Gaga). The irony is that a social media strategy is much simpler to implement than you might think.

How LinkedIn has started copying Facebook - Social Media It’s always funny to see the big social networks copying features from each other and generally imitating the things that they see working elsewhere. Facebook has been especially good at it, copying everything from the @ symbol to jumping on Foursquare’s success with Facebook places. LinkedIn has largely ignored these trends and chartered its own course– until recently– when it has started jumping on the success of Facebook and trying to copy many of the things that make Facebook the huge success that it is today. It’s smart to evolve and copy what is working elsewhere but also LinkedIn could see Facebook as a competitor one day due to its massive data collection and extent of its platform. Can you adapt to radical social media marketing change? The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around me waiting for a speck of food to drop. As I was balancing my plate of chicken and rice, a pigeon dive-bombed my plate, sending half my lunch to the sidewalk … and into the beaks of his swarming cousins. After my initial pissed-offed-ness, I marveled that this stupid little bird had learned a highly effective new behavior to gather food.

Thank You, Social Media! Life is astonishing. Be grateful for every tiny aspect of it! Social technologies and Web 2.0 applications change us more than we realize. Internet access, connectivity, and social media have changed the landscape of nearly everything we do. In the blink of an eye, connections are formed, possibilities become realities, and new relationships are formed. Google +1, Facebook Likes & the Web Commerce Battle Facebook Likes, Google’s +1, retweets, Digg votes; when it comes to the social web, every social signal is a positive signal. It seems that we like everything — or almost everything, because when we don’t like something, we don’t say anything about it. Sometimes it feels as if we are living inside one giant Kumbaya bubble, and that leads me to wonder: Should we trust the fidelity of these social signals to begin with? As best-selling author Barbara Ehrenreich wrote in her recent book Bright-Sided, that positive thinking is “a water carrier for the business world, excusing its excesses and masking its follies.”

Three Social Media Myths By: Gini Dietrich | June 15, 2011 | A few weeks ago, Rieva Lesonsky was in town for an event and we got together for brunch. During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. Rieva is one of the smartest women I know. How Social Shopping Is Changing Fashion Production Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization. In an effort to drive deeper engagement between designers and those who purchase their clothes and accessories, a mix of established and lesser-known brands are now giving consumers opportunities to choose what gets produced and, in some cases, even what gets designed.

Web Strategists Shares Social Media Secrets For Companies Jeremiah Owyang discusses how social media strategy evolves for corporate sites. Visitors must be engaged with content and given the means to share, all while remaining on the site. Corporate social integrator Janrain and social analytics platform Badgeville held a webinar today concerned with corporate social media behaviors and needs. Companies need a plan for integrating social media into Web strategy, so they don't just run to Facebook with hard-earned traffic and give it to Mark Zuckerberg. During his talk, Web strategist Jeremiah Owyang explains his "Evolution of the Social Corporate Website."

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