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The Ultimate Guide To A/B Testing - Smashing Magazine

The Ultimate Guide To A/B Testing - Smashing Magazine
Advertisement A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. This is similar to the experiments you did in Science 101. 1Large version2 A/B testing on the Web is similar. What To Test? Your choice of what to test will obviously depend on your goals. Even though every A/B test is unique, certain elements are usually tested: Create Your First A/B Test Once you’ve decided what to test, the next step, of course, is to select a tool for the job. You can set up an A/B test in one of two ways: Do’s And Don’ts Don’ts Do’s Know how long to run a test before giving up. Which Test Won? (al) Related:  Curso AI y UX

WebScarab Getting Started WebScarab has a large amount of functionality, and as such can be quite intimidating to the new user. But, for the simplest case, intercepting and modifying requests and responses between a browser and HTTP/S server, there is not a lot that needs to be learned. Initially, I will assume that you have full unrestricted access to the Internet (that is, you are not behind a proxy). This is what WebScarab looks like at startup. Firstly, the toolbar provides access to the various plugins, as well as the Summary window (main view), and messages (log) window. The Summary window is split into two parts. In order to start using WebScarab as a proxy, you need to configure your browser to use WebScarab as a proxy. WebScarab defaults to using port 8008 on localhost for its proxy. You should see something similar to the next image. Here you can see the tree of URL's, which represents the site layout, as well as the individual conversations that have passed through WebScarab.

A/B Testing for Mobile Apps | Split Testing | Multivariate Testing Software | Mobile App Testing - OptimiMo Test Driven Development in XCode — Jayway Team Blog by Christian Hedin - Testing Test Driven Development, or TDD for short, is a simple software development practice where unit tests, small focused test cases, drive the development forward. This is most easily explained by the Three Rules of TDD that dictate the following: You are not allowed to write any production code unless it is to make a failing unit test pass.You are not allowed to write any more of a unit test than is sufficient to fail; and compilation failures are failures.You are not allowed to write any more production code than is sufficient to pass the one failing unit test. That means that test cases are written before any production code. Not all tests are written up front, it’s rather that a small test is written, then a small piece of production code is written that only allows that test to pass. Many people consider TDD to encourage clean code, simple architectures and a stable system that’s actually testable. Creating the Calculator project Writing test cases Wrapping up

10 A/B Testing Tools for Small Businesses A/B testing is a simple process to test versions of your page and determine which produce positive results. It is a great way to remove the guesswork from your development and focus on what’s working. Here is a list of affordable A/B testing solutions for small businesses. There are easy-to-use testing suites that provide A/B, multivariate, and split URL testing. There are also free A/B frameworks that can be installed easily. Google Analytics Content Experiments Google Analytics Content Experiments lets you test up to five full versions of a single page, each delivered to visitors from a separate URL. Optimizely Optimizely offers a simple visual editor that makes each element on every page editable. Unbounce Unbounce is a tool for building, publishing and testing high-converting landing pages. Wingify Visual Website Optimizer Wingify Visual Website Optimizer is a testing and optimization suite. Genetify Convert Convert is a testing suite for A/B, multivariate, and split URL testing. Vanity

Sahi Guide To A/B Testing With Google Website Optimizer - Hongkiat To generate more conversions on your website you’ll have to look into traffic statistics. Google Analytics is a fantastic service, but it can only go so far. The concepts behind A/B testing are sound and have been used within professional Internet marketing for years. Basically you would create 2 pages with slightly different content: headers, images, and other stuff you want to test out. Google Web Optimizer will tally all your total visitors and split traffic between both pages evenly. To get started check out website optimizer’s official page and sign into your account. Website Optimizer – Layout Overview Once you first land on the GWO home screen you’ll be presented with a table of current experiments. Directly beneath this is a drop-down menu of all your Google Analytics website profiles. In the sidebar you’ll also notice some potentially helpful guides and FAQs for beginners. A/B vs Multivariate Tests With an A/B setup you can test 2 different versions of the same page. Conclusion

Welcome to! | Avantages des tests - Centre d'aide Google Analytics Si vous possédez un site Web, vous avez forcément défini des objectifs correspondant aux actions que vous souhaitez que les visiteurs effectuent sur votre site (acheter un produit, s'inscrire à une newsletter) ou des statistiques à améliorer (chiffre d'affaires, durée des visites, taux de rebond). Les tests vous permettent d'identifier la version d'une page de destination qui offre les meilleurs résultats en termes d'objectifs réalisés ou d'amélioration d'une statistique. Vous pouvez tester jusqu'à cinq variantes d'une page. Si vous souhaitez effectuer des tests dans vos applications, vous pouvez utiliser l'API Experiments. La fonctionnalité des tests de page de contenu représente une méthode quelque peu différente des tests standards (A/B ou à plusieurs variables). Possibilités offertes par les tests de contenu dans Google Analytics Les tests de contenu vous permettent d'effectuer les opérations suivantes : Exemple de test destiné à améliorer vos résultats

Michael Bolton's Blog | Observations on software testing and quality from DevelopSense Using Tree-Testing To Test Information Architecture: MeasuringU Jeff Sauro • March 26, 2013 Tree-testing is a lesser known UX method but can substantially help with improving problems in navigation. There are several software packages to allow you to conduct card sorting quickly and remotely, including solutions form UserZoom and OptimalWorkshop. Like the other popular method for testing IA, Card Sorting, we'll cover tree-testing at the Denver UX boot camp. Here are several questions to get you thinking about using the method that I covered during a recent webinar. When would you use a tree test? Tree testing is sometimes referred to as reverse card sorting since you are finding items instead of placing them into a navigation structure (often called taxonomy). Tree tests also remove search from the equation as a substantial portion of users will use search while looking for information on a website. Set a baseline "findability" measure before changing the navigation. How do you select which items to test in a tree test?

Traceability matrix A requirements traceability matrix may be used to check to see if the current project requirements are being met, and to help in the creation of a request for proposal,[1] software requirements specification,[2] various deliverable documents, and project plan tasks.[3] Common usage is to take the identifier for each of the items of one document and place them in the left column. The identifiers for the other document are placed across the top row. When an item in the left column is related to an item across the top, a mark is placed in the intersecting cell. To ease the creation of traceability matrices, it is advisable to add the relationships to the source documents for both backward traceability and forward traceability. Sample traceability matrix[edit] See also[edit] References[edit] Jump up ^ Egeland, Brad (April 25, 2009). External links[edit]