Six ads that changed the way you think 3 January 2011Last updated at 16:44 By Katie Connolly BBC News, Washington Art, advertising and social media collide in a BBC World News America report on the changing face of the ad industry in the digitial age Advertisers have always sought to influence and persuade - no more so than at this time of year. But since the advent of mass communications, there has been only a handful of ads that monumentally changed the way people think about a product. Before the A Diamond is Forever ads, diamond rings weren't the premier symbol of engagement Through its bold advertising, diamond giant DeBeers did something extraordinary - it managed to convince generations of men and women that the only acceptable symbol of an engagement was a diamond ring. Prior to the "A Diamond is Forever" campaign - which launched in 1948 and was named by Advertising Age as the most effective campaign of the 20th Century - diamond rings weren't synonymous with marriage or engagement. But DeBeers changed that.
We strengthen our rights by exercising them. – Stephen's Lighthouse OK, here we are at the start of another academic year and September – and sadly at the intersection of the anniversary of 9/11, a small number of people advocating burning the Qur’an/Koran and ALA’s banned books week focused on the freedom to read. I usually avoid politics on this blog and I am still doing that. This isn’t politics. We enjoy many rights and privileges in North America. We enjoy the freedom to read. In particular, at this moment in world history, we continue to have dedicated men and women, from the U.S., Canada and more, fighting for these rights all over the world but, in particular in the Middle East. Our freedoms are the foundations of our society here. We have free libraries and every citizen has a right to use them. I am a librarian. Burning books as symbolic attack and commentary is not in my vocabulary. I have a simple suggestion for those who want to take personal action. Sometime on Saturday September 11th, 2010 please try this simple task: Thank you. Stephen
PT디자인 Tips(2) Powerpoint has produced more bad design in its day that perhaps any other digital tool in history with the possible exception of Microsoft paint. In this post we’re going to address the epidemic of bad presentation design with ten super practical tips for designer better looking and more professional presentations. Along the way we’ll see a number of awesome slide designs from Note & Point along with some custom examples built by yours truly. Let’s get started! Also be sure to check out 10 Tips for Designing Presentations That Don’t Suck: Pt.2! Not a Designer? Most of the content on this site is targeted specifically towards professional designers and developers, or at the very least those interested in getting started in this field. You’ve chosen a visual tool to communicate and should therefore take the time to learn a thing or two about visual communications. Follow the ten tips below and see if you don’t start getting comments about your awesome presentation design skills. Kuler Piknik
Tutorial-z | The most detailed tutorials on the web To fight iPad, HP reaches for Russell Brand | Technically Incorrect What do you do to dethrone the iPad? Well, you could simply make a device that is so obviously better that people stream to your doors like raccoons to the garbage. If that doesn't quite work, you could release a good product, call it the TouchPad, and tell people that the iPad isn't your competition at all because you're really after the enterprise customer. Just in case that doesn't convince everyone, reach for one more resort: make them laugh. I am grateful to the Silicon Alley Insider for revealing that HP has, indeed, gone for the laughs. HP, which has managed to create one or two very good ads in its time, has reached for Russell Brand to make a series of short videos, each one about a different aspect of its new, non-iPad-competing tablet. Now some people find Russell Brand very, very funny. However, as you run through these various videos, you must decide whether this is the Brand of "Forgetting Sarah Marshall" or the one that managed to remake "Arthur" into oblivion.
A Detailed Look into Popular Styles in Web Design Just as there are a variety of designers out there, there are respectfully just as many web design styles. Some are good, some are bad - many are just experimental. However, there are those few styles in web design that we see all the time. They are the design styles that work, and that we've grown to know best. Sometimes popular web design styles can deter us since we love to create something original. Illustrations Illustrations have been very popular in the world of web design for a few years now. Why Does it Work? Illustrated designs give us a world of possibilities. Because of all this, web designs with custom illustrations are great for branding. Common Features Illustrated designs tend to come in three main categories (while there are some exceptions): personal branding, mascots, and the abstract. Mascots are also often used, and are usually animals or other memorable characters. There are also many abstract illustrations that tend to have no final shape or form. Examples All Star Ben
Brochure Business marketing is one of the most tedious yet rewarding investments that every business owner would be willing to go for. As long as you can easily see the results of your campaign, you should not worry about the effort and budget that you’ll be placing on promotions. All you have to do is find out what materials to use and how to effectively design these like brochures. Brochures have been used for the past several years to help people share their message and convince buyers to try out the products or services being offered. These are considered to be affordable, convenient, and effective in making a mark on potential clients. Now, if you want to grab the attention of your target market and make them notice your brand, then you should first know what makes up an effective and head-turning brochure. You may be interested in the following modern trends related articles as well. Image Source Image Source Image Source Image Source Image Source Image Source Image Source Image Source Image Source
Video Collection: BMW Films - The Hire All the BMW fans and not only are most likely familiar with the BMW film series, The Hire. Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles. The plots of each of the films differ, but one constant remains: Clive Owen plays “The Driver”, a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. Many of you know Clive Owen as one of the recent stars at Hollywood who played in movies such as Sin City, Inside Man, The International and Duplicity. On April 26, 2002, John Frankenheimer’s Ambush premiered on the BMW Films website and, two weeks later, was followed by Ang Lee’s Chosen.
12 Rules for New Administrators - Run Your Campus By Michael J. Bugeja During the summer, two of my best friends and former colleagues asked me for guidance about making the transition from professor to administrator. Both had just been named directors of major academic programs at large public universities. I made that transition myself in 2003 when I was appointed director of the journalism school at Iowa State University. Start serving others. Those service obligations that are often overlooked when it comes time to grant promotion or tenure to faculty members are requisite in administrative reviews. Stop loving students. Get organized. So stay on track by updating a calendar that reminds you of deadlines and tasks on a daily, weekly, monthly, and semester basis. Appoint a leadership team. You also need an associate chair, or associate director, to handle scheduling, students, and staffing. Be transparent. When you can, pass along communiqués from the dean, provost, and president. Learn how to run a meeting. Michael J.
The Next 5 Years in Social Media In honor of Mashable's five-year anniversary, this series is supported by IDG. Matt Yorke, President of IDG's Strategic Marketing Services explains why now is the time for marketers to conduct social experiments. Read more here. Over the last five years, social media has evolved from a handful of communities that existed solely in a web browser to a multi-billion dollar industry that’s quickly expanding to mobile devices, driving major changes in content consumption habits and providing users with an identity and social graph that follows them across the web. With that framework in place, the next five years are going to see even more dramatic change. The Technology The growth of social media in the past five years was fueled not just by innovation from Internet entrepreneurs and developers, but by several key advancements behind the scenes. The Strong Get Stronger The Next Frontiers for Social Media The Internet has already enabled anyone to be a publisher. Beyond Social Media