Patrizia Soffiati - Google+ - Cos'è una storia? +You Search Images Maps Play YouTube News Gmail Drive Calendar More Translate Mobile Books Offers Wallet Shopping Blogger Reader Finance Photos Videos Even more Account Options Sign in Join Google+ Share the right things with just the right people. Patrizia Soffiati Lived in Avigliana (To) Italia View full profile Report / block Patrizia Tre W s.c. originally shared this post : Cos'è una storia? Raccontare i fatti o narrare una storia? Cos'è e cosa non è una storia, come riconoscere e applicare le tecniche narrative al marketing e alla comunicazione, in un'ottica di trasparenza e onestà. Add a comment... You can see more of what Patrizia Soffiati shares on her profile . ©2013 Google - Terms - Map data © 2013 : Terms of Use - Content Policy - Privacy - English (United States) / Set region Add to circles
Storytelling | Il menestrello 2.0 Era il mio primo giorno da studente fuorisede nella città eterna. L’ora di pranzo si avvicinava, e come tutti i giorni ero pronto a sedermi in tavola per gustare le pietanze della cucina lucana preparate da mamma. C’era un piccolo inconveniente, mancavano sia le pietanze lucane che mia madre! Per descrivere l’iniziativa voglio partire da questa frase:Visto che buono è un sito di social cooking che ti fa scoprire tante buone ricette semplici e veloci e consigli utili per i tuoi piatti. Visto che buono è una community definita di social cooking – raggiungibile al sito – attraverso la quale è possibile reperire ed offrire spunti, consigli e ricette per preparare i propri piatti. L’iniziativa è presente su numerose piattaforme, da Facebook a twitter, passando per Pinterest e Instagram. Visto che buono è un prodotto Unilever, creata per i marchi Calvè, Lipton e Knorr. Realizza una campagna per cuore di brodo Knorr e dimostra a tua madre che sei cresciuto!
Go Into The Story | The craft of screenwriting, movies, Hollywood, and the creative life Better User Experience With Storytelling - Part One Advertisement Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. Today we communicate a bit differently. Image credit: guldfisken Using storytelling, however, we can pull these fragments together into a common thread. It Begins with a Story In 1977, a simple story set the film industry on its side. Image credit: Wired (Courtesy of Ballantine Books) The movie, if you haven’t guessed, was Star Wars. Star Wars wasn’t a new story though. Revealing the Design in Stories The creation of a story is often viewed as an almost magical or random process. The story arc is widely used in screenwriting and novels. The structure of the story has been around since long before screenwriting was taught. The Power of Emotion Image credit: D. Bring Teams Together Resources
Voleur de secrets Okay, this rat is leaving the ship. I’m not going to delete it, but I’m not going to use this blog anymore for a while. Maybe later. Hmm. “ The possibilities of pleasure seemed that morning so enormous and so various that to have only a moth’s part in life, and a day moth’s at that, appeared a hard fate, and his zest in enjoying his meagre opportunities to the full, pathetic. — from The death of the moth - Virginia Woolf
Discussion: Storytelling and success stories I’ve not been able to keep up with all threads but it seems there have been a number of interesting discussions over the past few days covering various aspects of the role of data visualisation and what we should expect from it. Thought I’d join the party late and throw in a few thoughts of my own as I was planning on writing something about these subjects anyway. Firstly, I would recommend you take a look at Moritz Stefaner’s post about the different functions of visualisations – those that tell (or more specifically show) stories and those that don’t. I’m not going to get into deep discourse about what I believe a story is and how that relates to visualisation but I just wanted to share my view on the distinction I personally make between the two main types of visualisation function: exploratory and explanatory. Exploratory visualisations create an interface into a dataset or subject matter. Let’s look at the example of Moritz’s work on the OECD Better Life Index.
PostSecret Inspector Insight " Neuroscience and Storytelling In Wired for Story , Lisa Cron uses neuroscience to explain the principles of writing good stories, giving a very interesting take on why good stories work the way that they do. She reminded me of the book Made to Stick , as her 12 principles cover the key message of Chip & Dan Heath’s book which is to use simple, unexpected, concrete, credible, emotional stories as the basis of effective communication (SUCCESs) and also The Storytelling Animal which shares many of the same secrets. I have reduced her 12 principles to eight which I think are key to effective story writing. Virtual reality The basis of story is to allow us to envision the future, acting out different scenarios and imagining future decisions. Steven Pinker put it this way: “Fictional narratives supply us with a mental catalogue of the fatal conundrums we might face someday and the outcomes of strategies we could deploy in them. The story filter Getting emotional Goal getting Setting concrete Conflicting heart Cause and effect
Inspector Insight " Storytelling in Research As market research has developed it has become more remote from the people it wishes to understand. Technology is a great enabler, but also creates an artificial barrier between the researcher and customer. Similarly, short and narrowly focused questions and prompts encourage short and narrowly focused answers, missing the full story of human behaviour and failing to capture the goals, emotions and context of decision making. It is time for market research to think in narratives rather than bullet points. Here are three ways to build storytelling into market research, not just in presentations, but in the way research projects are conducted. Cultural stories The Fundamental Attribution Error is a warning to market research to pay far more attention to the context of behaviour than it currently does. Although the environment and social situation shape our behaviour, the most important context of all is our culture. Human stories Archetypal stories