45% Employers use Facebook-Twitter to screen job candidates – Oregon Business News Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey FindsCareer Expert Provides DOs and DON’Ts for Job Seekers on Social Networking CHICAGO, August 19, 2009 – As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees. Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009. Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook, 26 percent use LinkedIn and 21 percent use MySpace. Why Employers Disregarded Candidates After Screening Online Candidate posted provocative or inappropriate photographs or information – 53 percent
35+ Examples of Corporate Social Media in Action We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. There are no rules to what form your engagement has to take. If you have other examples of corporate social media engagement, please share them in the comments. Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions. Adobe maintains a list of interesting company related websites and conversations on the social bookmarking site Delicious. Best Western sponsors a blog,“On the Go with Amy,” where the author travels the country writing about her experiences. HP used Twitter to power a scavenger hunt at a recent conference.
Facebook privacy: a guide - Ars Technica Everywhere you look (even here at Ars), there are articles about people making poor decisions about what kinds of info and how much to share on sites like Facebook. The Internet is no longer a place where you can hide out easily—friends, family, and employers are all lurking, reading your embarrassing status updates and checking up on those drunken pictures from last week. And that's just the beginning—the world of social networking is a feeding ground for identity thieves and stalkers, too. But it doesn't have to be that way. Many users are aware that Facebook has numerous privacy controls, for example, but even the most experienced Facebook users often don't know just how much they can control who sees what. For instance, did you know that you can specify exactly who can see your status updates, down to different groups of friends (not just "friends" versus "everyone")? Dividing up your friends When Facebook first launched, it was easy to determine who was a friend and who wasn't. No.
100 Ways You Should Be Using Facebook in Your Classroom | Online Facebook isn't just a great way for you to find old friends or learn about what's happening this weekend, it is also an incredible learning tool. Teachers can utilize Facebook for class projects, for enhancing communication, and for engaging students in a manner that might not be entirely possible in traditional classroom settings. Read on to learn how you can be using Facebook in your classroom, no matter if you are a professor, student, working online, or showing up in person for class. Note: Check out our updated version of this article for even more suggestions on Facebook in your class. Class Projects The following ideas are just a starting point for class projects that can be used with Facebook in the classroom. Follow news feeds. Facilitate Communication An excellent way to ensure students are more engaged in the learning experience, whether in a traditional classroom or at accredited online colleges, is by strengthening the communication between students and student-to-teacher.
11 Business Benefits of Using Facebook Applications - Marketing Jive - Discussions About Online Marketing & Organic Search Yesterday, I posted an overview of Facebook that included links to a number of Facebook related resources. (We mentioned that there are almost 100 million installs across nearly 3,400 applications on Facebook.) Some of the resources were links to reviews of Facebook applications. Monetization: Facebook Revenue and Business Model | Laurel Papworth ... Social media monetization is a funny thing – most people don’t understand that where there are people, there is money. It is highly improbable that the day will come when millions of people together will not mean money. Why? Because money = value systems. We use money – or some form of currency – to show what we value. Earlier this week (July 2nd 2009) we spoke to several sources who each have some insight into Facebook’s financials (none of them know precisely). The trick is figuring out what bits are valued and how much, and by whom, and in what way. In this case, the virtual goods (Facebook birthday cake for $1 anyone?) Nick Roshon asks why Facebook revenue is so low compared to MySpace. Like this: Like Loading...
5 Fantastic Facebook Fan Page Ideas to Learn From This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account. But what kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can't get from your business website? For some insight, let's check out how some big-name brands have stepped up their engagement by investing a little more TLC into their Facebook presence. Interactivity Social networks are not passive, so your Facebook landing page shouldn't be either. Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. A Full Website Experience Within Facebook Deals! Walgreens does it very simply.
How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.
How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page. The final result is a newly designed Facebook Page which includes location-relevant information. While you can view the guide below for all the steps required to claim your Facebook Place and merge it with your Facebook Page, we’ve broken down the process into 3 easy steps. Step 1: Create Or Claim Your Place If nobody has checked in to your company’s venue, you’ll need to load up the Facebook iPhone application or Facebook for touch devices on a compatible phone and check if your place exists already. Step 2: Claim The Place As Yours Facebook will discover the phone number. Step 3: Merge Your Place & Page Done!
What Will Record Labels Look Like in the Future? The pioneers of the music industry couldn’t have seen this coming in their wildest dreams. When publishers were selling sheet music in the late 1800s, the idea of people privately sharing their product, independent of location and physical constraints, would have seemed ridiculous. But now record labels have been decimated by the digital shift, and are rethinking their entire business model to survive. Even as recently as the 1970s, the thought that consumers would be able to bring the industry to its knees by circumventing the existing structure and barriers seemed ludicrous. Then, as the infamous “home taping is killing music” warning inside record sleeves indicated, the music business (record labels and trade groups in particular) became concerned that blank cassettes were eroding profits. It’s worth noting that not all people saw this as the beginning of the end. “Home taping is killing big business profits. The Decline Begins What’s Next? Marketing Services Missing Profitability
Facebook's Zuckerberg Says The Age of Privacy is Over Facebook founder Mark Zuckerberg told a live audience yesterday that if he were to create Facebook again today, user information would by default be public, not private as it was for years until the company changed dramatically in December. In a six-minute interview on stage with TechCrunch founder Michael Arrington, Zuckerberg spent 60 seconds talking about Facebook's privacy policies. His statements were of major importance for the world's largest social network - and his arguments in favor of an about-face on privacy deserve close scrutiny. Zuckerberg offered roughly 8 sentences in response to Arrington's question about where privacy was going on Facebook and around the web. See also: Why Facebook is Wrong: Privacy is Still Important Zuckerberg: "When I got started in my dorm room at Harvard, the question a lot of people asked was 'why would I want to put any information on the Internet at all? That's Not a Believable Explanation Perhaps the new privacy controls will prove sufficient.
Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Y Yahoo announced that it will be making Facebook Connect a deeply-integrated part of its site earlier this week. The move surprised some people, because Yahoo itself has historically been the largest social site on the web. By relying on third parties like Facebook for key social features, like friend relationships, the company has now more narrowly defined itself as a content publisher. But we should get ready for another big Facebook Connect integration, industry sources tell us: MySpace is planning to make it a key part of the site, rolling out a number of Connect features in the first part of 2010. Facebook Connect lets third party web sites access Facebook user data and site features, like sharing activity from other sites to its news feed home page — the idea is that Connect helps other sites get more social, and drives traffic between them and Facebook. Like Yahoo — and AOL, for that matter — the News Corp. The Identity Wars Continue There’s also Microsoft and Google.
30+ Apps for Doing Business on Facebook Josh Peters is a freelance social media consultant from Salt Lake City, Utah. He authors a blog at Shuaism.com. Think LinkedIn is the only place for business? Facebook is growing rapidly and it's becoming a destination for businesses and business professionals alike to establish a presence. Which apps do you use? Blog Promotion Networked Blogs app – This app shows up on your profile or in your boxes tab and displays your blog and any of the blogs you like to read. Notes (Default App) - Default App found on the right side of your profile. Social RSS – This one can be in either a box on your profile or even better, its own tab on your profile. Simplaris BlogCast - Quick and simple way to put the title of your blog post and a link to it in your feed. Business / Self Promotion Define Me – Displays a cloud of words others use to describe your business. GLPrint Business Cards - A flashier business card; gives you options to create your digital business card. Communication Networking Workin’ It!
Three Instantly Effective Social Media Ideas by Alexandra Samuel | 1:45 PM July 27, 2009 If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. But many organizations lack the time, budget or experience to start from scratch. That doesn’t limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices. 1. What is it: Invite your customers, supporters or employees to submit their ideas and suggestions for new products, services or improvements. 2. What is it: Create an interactive badge your customers or supporters can place on their Facebook pages or blogs. 3. What is it: Create an online presence that lets people know about a special, time-limited offer.