Facebook’s Mark Zuckerberg Tops Glassdoor’s List Of 50 Highest-Rated CEOs Facebook Co-Founder and CEO Mark Zuckerberg is No. 1 — at least according to Glassdoor, as the social jobs and career community released its list of the 50 highest-rated CEOs, as voted on by employees, and the leader of the social network led the pack. Zuckerberg earned an approval rate of 99 percent, up 14 percent from last year’s survey, and Glassdoor offered the following quote from a Facebook employee based at the social network’s headquarters in Menlo Park, Calif., as testimony: An open community from Zuck on down. Mutual trust companywide and sense of community and drive, instilled by our CEO, who we all truly respect. The rest of the top five CEOs were: Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP, 99 percent.Dominic Barton, McKinsey & Co., 97 percent.Jim Turley, Ernst & Young, 96 percent.John E. Other notables from companies related to Facebook on Glassdoor’s list included: Glassdoor Co-Founder and CEO Robert Hohman said:
23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012 Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page. This review is based on my personal opinion only and has nothing to do with affiliation or app sponsorship whatsoever. To Encourage Fans Participation and File Sharing: #1 FriendCard FriendCard is a smart way to make your brand go viral by allowing fans to send customizable branded greeting cards to their friends. #2 Coupon for Pages What can be more exciting to offer fans some great deals on your Page? (Note: Transform the Coupon tab into a fan-gating tab to entice new ‘Likes’) #3 File Sharing File Sharing enables page admin to share up to (any) 5 files with fans on your Page. #4 Scribd for Pages #5 PDF Tab If you would like to share a PDF file with fans without the download option, this app might just meet your requirement. #6 Fotobabble
New Facebook Timeline for Brand Pages Lose Landing Tabs Homepage Facebook Timeline Brand Pages Are Here [PICS] With Facebook Timeline's takeover of personal profiles complete, the social networking giant is unleashing its latest greatest invention upon brand Pages, too. Facebook announced on Wednesday morning that Timeline is now live for the first time for some organizations that use Pages. Mashable got the lowdown on what brands can expect in a briefing at the company's Menlo Park headquarters earlier this week. Much like with profiles, the new platform has the potential for real design beauty, but with the added bonus of multiple publicly-known storylines and angles to draw from. Timeline for profiles was designed to make Facebook a better medium for individuals to tell the stories that create their identities, and the philosophy for brands is no different, according to Timeline product manager Sam Lessin. "Organizations have identities too," he said earlier this week. More than any other facet of the new design, the timeline itself is especially effective at conveying those identities.
Study: How People Are Engaging Journalists on Facebook & Best Practices Facebook Pages for brands are getting a Timeline-flavored overhaul We’re loving the new Facebook Timeline features for personal profiles, and those features (and a few more) are now launching for brand-focused Pages, too. At Facebook’s headquarters Tuesday, we got a sneak peek of the new Pages, and the new designs amount to a lot more than just a facelift. These Pages are full of features that any social-media manager for an organization will love. Yes, Pages are getting those big, glossy cover photos and full-width media highlights. Timeline recently launched as a new way for people to curate and design their personal profiles, but as Facebook’s designers and developers see it, corporations and other organizations are people, too. Looking through the eyes of friendship Facebook design guru Sam Lessin, who captained the Timeline design, said in Tuesday’s show-and-tell session that Timeline “wasn’t ever meant to be just about people, just for humans. “You can very quickly see what your friends think about the organization,” Rajaram continued.
Facebook Commerce: The Beginner's Guide Facebook's gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles. First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month. Selling on or through Facebook now has a name: F-commerce. Four Types of F-Commerce 1. Brands can bring the Facebook experience to their websites, tapping users' connections and interests to support the purchasing process. A more sophisticated approach uses Facebook’s Open Graph API to retrieve the Likes and interests of the user, as well as those of his or her friends. For the past few months Amazon.com has been offering a "Tap into Your Friends" option (still labeled Beta). 2. 3. 4. iFrames vs.
Timeline for Facebook pages: a complete overview of new features Facebook today unveils Timeline for pages — a combination of design elements and moderation features that give organizations the controls they need to maintain an effective presence on the social network. The redesign, the largest for pages since February 2011, creates a more unified look and feel for the site after profiles and groups were updated earlier this year. Page owners will have a 30-day window in which to redesign their pages and publish when they are ready. The layout features a cover photo and larger stories presented chronologically, similar to Timeline for personal profiles. We had a chance to preview the new pages. Cover Photo In lieu of a unique landing tab, pages have a 851×315 pixel photo to convey a brand message. Timeline Page owners can now add milestones and choose to make featured posts larger than others, similar to what users can do with life events on Timeline (see below). Admin Panel Activity Log Applications Facebook will no longer allow default landing tabs.