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Emotional Interface Design: The Gateway to Passionate Users

Emotional Interface Design: The Gateway to Passionate Users
We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives. Online social networks have helped our real world social networks transcend time and space making it easy (and seemingly essential) to share the triumphs, tragedies, and trite moments of life. No longer do you simply tell your best friend that you’ve broken up with your boyfriend. It feels natural to many people to tell hundreds of Twitter followers, and Facebook friends. No matter how you feel about the appropriateness of over sharing, the shift towards a public private life is changing our expectations of the relationships we create online. Figure 1: Kenny Meyers uses humor in his portfolio to connect with his audience. Oh how times have changed (figure 1). Usable = Edible We’ve spent the last decade-plus striving to create usable web interfaces. When we go out to dinner at a fancy restaurant, we’re hoping for more than just an edible meal. Figure 2: Basecamp is usable

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In Search of Strategic Relevance for UX Teams By Jim Nieters and Laurie Pattison Published: October 6, 2008 “What … are the most salient factors in getting you to the strategy table?” In my last column, I talked about what it takes to be a successful first-time people manager—hopefully debunking some common myths. Need Game Mechanics? I'm a fairly competitive person. I like to win. And thanks to many hours spent in front of the screen, I find myself pretty motivated when I see an opportunity to "level up." But that being said, I still question the rush lately to add "game mechanics" to every new product and experience. As we've written before, the arguments for doing so are compelling.

The Dribbblisation of Design Only one of these weather apps is attempting to solve the real problem. There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing from the likes of Ryan Singer and Julie Zhuo, moving our craft forward. On the other hand, we have a growing number of people posting and discussing their work on Dribbble, the aggregated results of which are moving our craft backwards. This post is not about Dribbble itself, it’s about what the community on Dribbble value. » Where is the Emotion in Web Design? Lately I have been working on a number of print projects, which is a change for me due to most of my projects over the past year being almost strictly web based. The addition of print projects has been an enjoyable one, and it has even opened my eyes to a few things I seem to have been overlooking in my web work. The most glaring thing I have noticed is missing from most of my web work is projects that hope to achieve an emotional connection between the user and the brand being communicated.

Approaching Data with a Beginner’s Mind In the beginner's mind there are many possibilities, in the expert's mind there are few. - Shunryu Suzuki Recently, I was asked for my opinion on a project in which a UX team was trying to represent complex relationships using a specific type of data visualization. I asked whether that type of visualization was the best way to represent the relationships, and why that particular approach had been chosen. Social Interaction Design by Adrian Chan: What's there to like? Facebook’s recent F8 announcements concerning the Like button, connected pages, and Open Graph api have resurrected some discussion around social objects. I wrote last week about social objects from a theoretical perspective, and want to clarify a few top-line points that I think are worth consideration, particularly given Facebook’s apparent semantic and social search strategies. There are two approaches to social objects. One is theoretical, and one is practical. I will only touch on the theory of social objects briefly here, focusing instead on a few practical implications of an object-centric theory.

Frictionless Design Choices No one wants friction in their products. Everyone works to reduce it. Yet it sneaks in everywhere. How To Cultivate Emotional Engagement In Web Design Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business. In this graphic, we’ll briefly explore how to best cultivate these emotions in your customers, and how these (and other factors) influence purchase decisions. Social Seen The opinions which we hold of one another, our relations with friends and kinsfolk are in no sense permanent, save in appearance, but are as eternally fluid as the sea itself. - Marcel Proust Whether it’s a Fortune 500 Company, a knitting circle, or a terrorist cell, anytime a group interacts, a complex and constantly shifting set of social relationships and behavioral patterns emerge. Some of these interconnections may be apparent, but others are not.