Emotional Interface Design: The Gateway to Passionate Users
We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives. Online social networks have helped our real world social networks transcend time and space making it easy (and seemingly essential) to share the triumphs, tragedies, and trite moments of life. No matter how you feel about the appropriateness of over sharing, the shift towards a public private life is changing our expectations of the relationships we create online. Figure 1: Kenny Meyers uses humor in his portfolio to connect with his audience. Oh how times have changed (figure 1). Usable = Edible We’ve spent the last decade-plus striving to create usable web interfaces. When we go out to dinner at a fancy restaurant, we’re hoping for more than just an edible meal. Why do we settle for usable when we can have usable and pleasurable (figure 2 and 3)? Figure 2: Basecamp is usable Figure 3: Wufoo is usable and pleasurable Hello, Maslow Figure 4: Maslow’s Hierarchy of Needs.