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Emotional Interface Design: The Gateway to Passionate Users

Emotional Interface Design: The Gateway to Passionate Users
We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives. Online social networks have helped our real world social networks transcend time and space making it easy (and seemingly essential) to share the triumphs, tragedies, and trite moments of life. No longer do you simply tell your best friend that you’ve broken up with your boyfriend. It feels natural to many people to tell hundreds of Twitter followers, and Facebook friends. No matter how you feel about the appropriateness of over sharing, the shift towards a public private life is changing our expectations of the relationships we create online. Figure 1: Kenny Meyers uses humor in his portfolio to connect with his audience. Oh how times have changed (figure 1). Usable = Edible We’ve spent the last decade-plus striving to create usable web interfaces. When we go out to dinner at a fancy restaurant, we’re hoping for more than just an edible meal. Figure 2: Basecamp is usable

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Frictionless Design Choices No one wants friction in their products. Everyone works to reduce it. Yet it sneaks in everywhere. How To Cultivate Emotional Engagement In Web Design Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business. In this graphic, we’ll briefly explore how to best cultivate these emotions in your customers, and how these (and other factors) influence purchase decisions. Social Seen The opinions which we hold of one another, our relations with friends and kinsfolk are in no sense permanent, save in appearance, but are as eternally fluid as the sea itself. - Marcel Proust Whether it’s a Fortune 500 Company, a knitting circle, or a terrorist cell, anytime a group interacts, a complex and constantly shifting set of social relationships and behavioral patterns emerge. Some of these interconnections may be apparent, but others are not.

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