[Infographie] Médias sociaux : oui aux « ! » non aux « ? » à vous de voir pour les « # »… 

Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] Could Pinterest be the silver bullet for retailers on social media? Pinterest is clearly resonating with online consumers in a big way. To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks. SEE ALSO: 10 Video Tips for Businesses on Pinterest Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day. Who are these people? Thumbnail image courtesy of iStockphoto/Ultra Generic

20 Reasons to Switch to Google+ [INFOGRAPHIC] Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time. From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling, Infographic Labs makes a good case for Google+. SEE ALSO: Google+ Local Unlocks the Power of Zagat But what do all of these compelling features really mean if your friends and family aren't already on the site? The infographic also highlights other interesting Google+ stats, including that nearly 70% of its users are male. Have you made the switch to Google+? Image via Infographic Labs

"L'Open Graph permet d'aller plus loin dans l'engagement des fans" Quels sont les leviers d'acquisition client sur les réseaux sociaux ? La directrice de We Are Social France revient sur les différentes stratégies possibles sur Facebook, Twitter et Pinterest. JDN. Quels sont les principaux leviers d'acquisition client sur Facebook ? "95% des fans d'une page n'y reviennent jamais" Sandrine Plasseraud. Les actualités sponsorisées sont-elles l'avenir de l'engagement des fans sur Facebook ? Il faut bien partir de l'idée que ce type d'achat média n'est pas de l'achat d'espace traditionnel mais de l'achat social, qui suppose un ciblage très précis des utilisateurs de Facebook et donc un message leur correspondant. Dans quel mesure la dernière version de l'Open Graph a-t-elle commercialement profité aux annonceurs ? Les nouvelles applications intégrant profondément l'Open Graph permettent d'aller plus loin dans l'engagement des fans. Le succès d'une campagne Facebook ne se calcule plus en nombre de fans. Investir dans le f-commerce est-il pertinent en France ?

Social versus search: infographic The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010. And while separately they have their strengths, it's not an either/or situation, or even placing more emphasis on one over the other - both are an essential part of a marketer's toolkit. Like many others, MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem. The agency has observed how the two online methods measure up on their own, and in sync. For instance, search is more effective for some online objectives such as lead generation (which seems to be the consensus among both B2C and B2B marketers). While building brand awareness involves a completely different marketing approach that makes increasing exposure the primary mission. When it comes to maximising the visibility of local businesses, twice as many consumers rely on search engines. The real winner?

Facebook va rendre sa plateforme de pub plus simple et performante Le réseau social veut répondre aux attentes des annonceurs qui demandent plus d'encadrement et plus d'outils pour optimiser leurs campagnes. Facebook est en train de mener quelques tests pour améliorer sa plateforme de publicités en self-service, en vue notamment de faciliter la mise en place d'une campagne et de proposer de meilleures options de ciblages. "Les annonceurs nous ont expliqué qu'ils avaient besoin d'un peu plus d'encadrement pour pouvoir optimiser leur campagnes en fonctions de leurs objectifs marketing", a expliqué Annie Ta, une porte-parole du réseau social, à ClickZ News. Dans leur campagne de publicité Facebook, Les annonceurs auront ainsi très bientôt la possibilité de renseigner les intérêts et la catégorie de personnes qu'ils ciblent (alors qu'ils doivent choisir, pour l'instant, entre l'un ou l'autre). Facebook serait également sur le point de rendre son moteur de recherche social plus sophistiqué.

Google+ For Business [Infographic] A growing audience and a powerful search engine are two reasons that Google+ is becoming a useful social network for brands. This infographic shows how to use the network to benefit your business. With 90 million users on Google+, the social network is still behind Facebook’s 845 million monthly active users, but the Google+ audience seems to be loyal. Sixty percent of them log in every day, compared to the 20 percent of users who log in daily on Twitter. In this infographic, Internet marketing company BlueGlass takes a look at how people share information through their circles and what kinds of information they’d like to see from companies who have pages on the site. The users seemed to like a mix of magazine-style content and responsive customer service. The biggest benefit was, of course, the effect of Google’s new social layer on the search results.

For Social Media Marketers, SEO Is Much More Popular Than PPC Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising. B2B social marketers were slightly more likely to do SEO (67 percent) than their B2C counterparts (62 percent). Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. As you’d expect, Facebook was the No. 1 social networking site with 92 percent adoption.

The Economics of Social Gaming [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. The only thing cooler than a million dollars is, well, a billion dollars. Fortunately for social game creators, that's just how much the industry is set to rake in this year. Indeed, it's big business, and it's not just for Internet nerds. In fact, one out of every five Americans over the age of six has played an online social game at least once — that's 56 million people, all told. Zynga alone has 232 million monthly players and nearly $600 million in revenue, and the industry is poised to keep on growing. Are you a social gamer? Infographic design by Nick Sigler Series supported by Vocus This series is supported by Vocus' Social Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps.

Pages fan : les règles d'or - MEDIA Quelles pourraient être « les règles d’or » d’une page fan réussie ? Damien Vincent : "C’est un exercice compliqué. D’abord, parce que Facebook est un outil de communication encore relativement nouveau et qui évolue en permanence. Une approche « Test and Learn » est à privilégier. Il est vrai qu'il y a une nécessité à allouer des ressources : en temps, en énergie et en budget. Le « storytelling » est aussi déterminant. Les pages fans doivent évidemment donner de l’exclusivité et de la valeur ajoutée à leurs membres. Facebook doit être considéré non pas comme un canal séparé, mais comme un support qui apparait dans tous les autres supports de communication. Par ailleurs, le dialogue avec nos équipes reste déterminant. Sur la France, Oasis, la Redoute ou Orange sont exemplaires de même que Louis Vuitton ou Dior. Comment les marques peuvent s’assurer de la visibilité de leurs publications sur Facebook ? Damien Vincent : "Le système de visibilité des marques n’est pas spécifique aux marques.