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10 Creative Ways to Use Use Instagram for Business Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community. What Is Instagram? Facebook Displays Percent Of Users Who Like Pages Who Have Seen Specific Posts Facebook continues to quietly add and tweak features behind-the-scenes, without fanfare or announcements, and the latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post. The social network appears to be taking aim at its projected advertising revenue shortfall by following the old saying, “Information is power.” Thank you to Social Yeah Founder Kevin Evanetski and Ticular Principal Ulrike Ruppelt for the tips and screen grabs.
The 3 Best Social Media Tactics to Get More Customers Social media can be used effectively to drive sales. Because it helps you distribute marketing messages further, faster, and cheaper than ever before. But most companies struggle, or don't see any return at all. 50 Innovative Ways to Get More Facebook Fan Page Likes There are well over forty-two million active Facebook pages so if you want your page to stand out from the crowd you will need to build up your fan base and do what it takes to get more Facebook fan page likes. Facebook is constantly evolving and that means there are more reasons to like Facebook, and Facebook Pages, than ever. In this article I go deep into a topic that every Facebook page owner needs to address: how to get more Facebook Fan Page likes. Here’s a video I recently recorded on the topic as well: How to Get Free Likes With Facebook
5 Tips to Maximize Your Brand's Facebook Reach Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad product, Reach Generator — there are several tactics known to work. First, let’s review the EdgeRank trifecta. The Real Value of Facebook Isn't Your Likes or Fans Krista Neher | November 20, 2012 | 9 Comments inShare84 Eight ways you can use your current customers to generate awareness with their friends. When I speak to businesses about Facebook, most people focus on their Facebook page and specifically want to know how to get more likes/fans or engagement.
How to Get More Facebook Likes, Twitter Followers & Social Friends Hopefully most businesses are well on their way to setting goals and objectives for 2013 and beyond. Chances are you are working on a plan that has a social media component to it. Do these questions sound familiar? How can I get more Facebook likes? Fan Growth Slowed Slightly After Brands Switched To Facebook Timeline [STUDY] About six weeks after the first brands began switching their Facebook Pages over to Timeline, some data is beginning to trickle out and it's not all good. Facebook has yet to offer any overall analysis of brand pages before and after the Timeline switchover, but Wildfire Interactive, a social media marketing firm, has studied 67 brands that adopted Timeline and has released those results exclusively to Mashable. The report looked at the brand pages' performance before and after the switch over a nine-week period. First, the good news: Likes are up an average of 22% per post and People Talking About This (PTAT) rose 25%.
Facebook to advertisers: clicks are meaningless and here’s the proof Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Advertisers who judge the success of their online campaigns on click-through rates are doing it wrong, Facebook head of measurement and insights Brad Smallwood told attendees of IAB MIXX, an ad-focused conference taking place in New York. The social network now insists that the impression, not the click, is what matters, meaning that online ad campaigns should be designed and judged more like traditional television spots. How Frequently Should a Brand Tweet? In this study we follow the activity of major brands on Twitter to determine the effect of increasing Tweet frequency on response levels via Retweets. A recent Track Social Facebook study suggested that increasing Posting levels did not necessarily have a detrimental effect up to a point. We wanted to study the same effect on Twitter. We start by looking at Retweets per Tweet, as increasing numbers of Tweets are made per day.
5 Biggest Facebook Timeline Mistakes 1. Ignoring the Cover Photo Guidelines The Cover Photo works as your brand´s personal billboard with a strong visual impact, but only if you use the space wisely. You shouldn´t forget that it´s designed for storytelling, not promoting. Facebook released strict guidelines that ban promotions, coupons and advertisements. Your Cover photo shouldn´t include: price or purchase information (such as 40% off), contact information (such as your web address or email), references to Like or Share buttons (or any arrows pointing to them) and it shouldn´t include any calls to action such as “Get it now” or “Tell your friends”.
Small Business Strategy: 10 Trends to Watch Part of an ongoing series dedicated to small businesses As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, customer behavior is not only changing, it’s fragmenting and opening the door to new touch points.
11 Effective Twitter Strategies for Brands Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Media looked at user engagement for the top 320 brands on Twitter between December 11, 2011 and February 23, 2012 to see how successful they were at getting @replies and retweets. SocialCode's 6 Ways to Reward Your Brand's Social Influencers Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or "viral brand accelerants." By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able to identify industry-specific segments of active social userscapable of promoting brand content through their networks.