8 Brands That Have Found Success on Facebook & What We Can Learn Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn't necessarily mean that it is doing a good job. While it's possible to suggest some tips and best practices, there's no greater teacher than learning from example.
Toolbox There’s a toolbox, filled with stuff to help you along the way. There are two basic tools and lots of additional tools. Two basic tools The two basic tools are the Role Cards and The Method roadmap. Role cardsA deck of cards with all the 6+1 role cards represented. These role cards will keep you on track. Grow your business with video advertising and YouTube – Video Ads – Google Ads Is there anything video can't do? It surprises us, teaches us, even makes us giggle at work. Every day the world watches more. And now with Google AdWords for video, you can put the power of video to work for you.
Turn Off Facebook Game Requests I was out with some girlfriends the other night and someone started complaining about Facebook. She said she was tired of getting requests for games she didn’t want to play. I asked her if she knew she could block those type of requests. Her answer was no. I started to explain how to do it, when she stopped me saying, “you know I am technically challenged and I will never remember all of that, can you send me an e-mail instructions?”
HOW TO: Start Marketing on Facebook The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. Eight Models of Business Models, & Why They're Important The term Business Model is one that gets thrown around a lot these days. Even though it might sound like a buzzword to you, it’s important to understand what a business model is, and how they are useful. One of the confusing things about the business model concept is that there are a wide variety of models of business models, and it seems as though everyone that talks about them makes up a new one. This can be frustrating if you are trying to figure out how to use the concept.
AdWords for video – Ad Innovations – Google Ads Status: Fully released Availability: Global Share this page: What it does With AdWords for video you can use AdWords' dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping extend your campaigns' reach. You also have access to more ad formats, more ad inventory, and improved reporting. AdWords for video ads belong to the TrueView family of ad formats, where you pay only when users view your ads. Why you’d use it
How to Curate Your Facebook News Feed Baby photos. News articles. Selfies. Advertisements. Job announcements. 6 Facebook Apps to Enhance Your Company's Fan Page It was only a few years ago that businesses realized they needed a website. Now, everyone seems to be coming to the same conclusion about Facebook, and the best way for a business to establish a presence there is via a Fan page. We typically think of Facebook Fan pages as being a conversational medium. Thanks in large part to the development of applications designed to allow users to add custom elements, Fan pages have morphed into “brand pages,” and are taking a company’s brand experience right into Facebook. Below is a list of several apps I think are worth trying. Static FBML How Good Are Your Presentation Skills? - Communication Skills Training from MindTools Understanding Your Impact Good presentations come with practice. © iStockphoto/MistikaS How do you feel when you have to make a presentation? Are you well prepared and relaxed, confident that your performance will have the desired impact on your audience?