background preloader

[Search] Comment améliorer le référencement des images avec Pinterest ?

[Search] Comment améliorer le référencement des images avec Pinterest ?
Depuis plusieurs années je suis convaincu que le référencement naturel des images (Pictures Search Optimization) dans les moteurs de recherche va devenir un enjeu majeur. Après réflexion, il me semble que la quasi totalité des typologies de sites (sites e-commerce, blogs,…) ainsi que tous les secteurs d’activité (mode, tourisme, immobilier, …) sont concernés. Pourquoi ? D’une part, en termes d’usages, l’expérience de l’internaute est bien meilleure lors des recherches images. Faites le test, sur Google Recherche, vous obtiendrez des résultats complexes à exploiter : 10 liens vers des sites indexés naturellement, 11 annonces payantes, et depuis peu des annonces avec des images positionnées en haut à droite. Faites ensuite la même recherche « canapé design noir » dans Google Images. D’autre part, en termes de statistiques, la part de trafic des recherches images des moteurs de recherche explose : Sur Bing Images : 20 millions de visiteurs uniques par jour en 2009 …

Confirmed: Pinterest Raises $100 Million From Rakuten, Prior Backers After we broke the news that visual bookmarking and curation site Pinterest was about to announce a big funding round, with AllThingsD following up with the name of (the only) new backer Rakuten, the Japanese ecommerce giant this morning confirmed that it is has led a $100 million investment round for Pinterest. Previous backers Andreessen Horowitz, Bessemer Venture Partners, FirstMark Capital and a handful of angel investors also participated in the round. Previous individuals who invested in the online pinboard company include PayPal co-founder Max Levchin, Eventbrite founder Kevin Hartz, Bebo founder Michael Birch, Silicon Valley super angel Ron Conway and Milo founder Jack Abraham. In a statement, Pinterest founder and CEO said: “Our goal is to help people discover things they love, by connecting people through their shared interests. Pinterest says the additional capital will enable it to ‘improve its service’ and expand globally. Rakuten CEO Hiroshi Mikitani said:

Pinstagram! How Two Friends Merged Pinterest, Instagram in Two Days What would happen if two of the digital world's hottest startups, Pinterest and Instagram, were mashed into one? Two friends decided to find out, in a weekend coding adventure that began as a joke. Pek Pongpaet and Brandon Leonardo were discussing how many startups are pitched to VC firms with phrases such as "We're an X for Y, like an AirBnB for dogs," Pongpaet told Mashable. The duo realized a "Pinterest for Instagram" would be the most extreme example, and thus Pinstagram was born. "Over the weekend I started hacking away at it," Pek says. After connecting your Instagram account, you view your photo stream in the waterfall layout Pinterest is known for, and has since spread across the web. For Pek, Pinstagram fills a big void in the Instagram ecosystem — an easy way to browse your photos on a desktop browser. "This is the perfect interface for Instagram for me," Pek says, noting he uses Instagram more through Pinstagram than ever before.

Flickr and Pinterest Partner to Make Photo Attribution Easier Flickr announced on Tuesday that it's partnering with social networking site Pinterest to make sure images posted from the popular photo-sharing site are always properly attributed. Pinterest's popularity has skyrocketed in the past few months as more users upload and post pictures to their virtual pin boards. However, not all pictures are properly attributed to their rightful owners. To fix the problem, Flickr has launched a "Pinterest" button in the share menu of its site that automatically credits the image when it's shared. SEE ALSO: 10 Video Tips for Businesses on Pinterest For Flickr images, the share menu will be disabled if a photographer doesn't want their content shared. "This will make it a lot easier for Flickr users to get the photo attribution on Pinterest," a Flickr spokesperson told Mashable. Because the attribution cannot be edited, pins and repins shared through Flickr will always be credited back to the original photographer.

Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] Could Pinterest be the silver bullet for retailers on social media? Pinterest is clearly resonating with online consumers in a big way. To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks. SEE ALSO: 10 Video Tips for Businesses on Pinterest Pinterest is hot. Who are these people? Thumbnail image courtesy of iStockphoto/Ultra Generic As Pinterest’s Hype Peaks, Growth May Be Slowing Pinterest has been on a hot streak this year. Or should we say hype streak? In February, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. Then we started to hear from sources on Sand Hill that the company has attracted interest at a $1 billion valuation. Pinterest’s monthly active users on Facebook — or the number that has connected to Facebook over the past thirty days — have dropped to 8.3 million, from around 12.2 million a month ago when the site did a major redesign. The highest-ever number of DAUs on Pinterest was on March 18, when the site had 4.4 million unique visitors, according to AppData. A couple other sources including Google search trends, Compete and mobile app tracker App Annie are also showing a picture of decelerating growth. Figures from Compete note that Pinterest had over 18 million unique visitors in March but that growth appears to be slowing. So what gives? 1) The redesign really did turn users off.

Pinterest is the #3 social network Pinterest, One Of The Web’s Most Iconic Designs, Tries A New Look Don’t worry, Pinterest isn’t ditching the grid-style “Masonry” design it’s known and cloned for. But today Pinterest announced tests of a new navigation system, bigger images, and more related content on pins to keep you clicking. The redesign is being tried with a small group of users that can sign up to join, but everyone could get the new way to nest online if it’s popular. Here’s a quick look at what could change about Pinterest. Navigation -> Exploration Right now, the top of the site has a few navigation options but still requires users to click a drop-down arrow to see a full list of feed categories. The new style gives Pinterest a cleaner look, and forcing users to view the categories whenever they move around the site could encourage more exploration. Pins To Keep You Perusing When you click to open a pin in the standard version of Pinterest, you see an image stuffed between big white sidebars. Overall, Pinterest writes that “we’ve tried to take your feedback into account.”