Facebook to advertisers: clicks are meaningless and here’s the proof Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Advertisers who judge the success of their online campaigns on click-through rates are doing it wrong, Facebook head of measurement and insights Brad Smallwood told attendees of IAB MIXX, an ad-focused conference taking place in New York. The social network now insists that the impression, not the click, is what matters, meaning that online ad campaigns should be designed and judged more like traditional television spots. The assertion comes from a Facebook study conducted with Datalogix, a partner helping the company make the connection between online ads and in-store purchases for its advertisers. The study employed a controversial new Datalogix tool that matches purchase data from retailer loyalty programs to Facebook accounts in aggregate, and analyzed the performance of more than 50 digital campaigns.
How Do I Set Up Pinterest Secret Boards? This morning, an e-mail was sent to all Pinterest users, announcing secret boards. It seems interesting, and perhaps a move to be more brand friendly so that brands could work in private on the boards they want to expose, and actually strategize. It's worth playing around with, so, how do you get some secret boards of your own? How Do I Turn On Secret Boards? Pinterest is currently enabling 3 secret boards per user.
Let's measure what we do on social media Last week I had the pleasure to speak at the Stima #tweepshow on the KPI’s to measure the ROI of social media. Every CEO wants it, every marketeer is looking for it, there have been endless blogposts and discussion about the theme, but there is no general agreement on what the right KPI’s are and what exactly the ROI of social media is. I was invited to speak at the event and represent the researcher’s view on the matter. There were 2 very interesting client cases.
Converged Media: Maximizing Consumer Engagement in a Digital World Businesses have probably heard a lot more about “converged media” recently. Though not a new term, its role in digital marketing is a new concept for many marketers that presents opportunities, challenges, and questions. So what does it mean and how should it impact digital marketing strategies for retailers, home service providers, financial institutions, and other businesses?
Bravo Debuts Real-Time Social Television Game Users Play While Watching Yesterday evening, Bravo debuted a social experience to television audiences everywhere. The new kind of social television, which Bravo is calling Play Live, aired during the show Watch What Happens Live at 11pm ET. Viewers were given the option to participate in live polls and observe the real-time results at the bottom portion of their television screens. Accessible on mobile phones, tablets, desktops, and through the Bravo Now app, Play Live makes participating fun and easy, since no codes or special equipment is required to play. Calculate the ROI of Social Media inShare629 Guest Post by Jaap Favier, managing partner of The Small Circle What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash.
Reverse Engineering Facebook EdgeRank - Beyond the Theory Everyone is talking about the theory of Facebook EdgeRank, but are their assumptions actually true. We are about to find out! Shared By Plus Subscriber Avinash Kaushik This is Baekdal Plus content. [Exclusive] Pearltree gives power of structured personalization to users Structured personalization has been a common feature among social networks these days, although this wasn’t always the case. Following the trend, Pearltrees, the Wikipedia-like visual curation platform, announced a deeper level of personalization today that will enable Premium users to add custom images to backgrounds and individual pearls. Personalization had a bad rep circa MySpace 1.0 (not to be confused with the coming, lower-case “s” Myspace). The social network opened up a “free market” for customizing your profile pages and what users ended up doing was adding bedazzled gifs embedded in comments or the About Me section, and try as we might, we’ll never forget those seizure-inducing flickering backgrounds.
17 Little Known Social Media Tools You Should Be Using (and Why) Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. The new Twitter Ads center Today, we’re excited to share some changes we’ve made to the Twitter Ads center. Based on feedback from our advertisers, we’ve created a revamped experience that improves campaign reporting, provides more visibility into campaign performance, analytics and spend, and also makes it easier to manage campaigns in real time. A major focus of ours is improving campaign analytics. With this in mind, we are now reporting all engagements that Promoted Tweets receive — not just engagements that advertisers pay for, but earned media as well. This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter.
Google Releases Instagram For YouTube Videos YouTube Capture for the iPhone and iPod touch is a free app that makes it fast and easy for users to shoot a video and share it with others. Ready to record as soon as you open it, the app lets you write a caption, select the social networks you want to share to, and set it to private, unlisted or public, with just a few taps. Hit ‘Share’ and the video can be uploaded to YouTube, Google+, Facebook and Twitter simultaneously, continuing in the background if you minimize the app. YouTube Capture will remind you to rotate your phone to a horizontal position to prevent you from filming in vertical, and you can add a number of enhancements like color correction and stabilization. You can also trim the length of your video and add free background music from YouTube.
Calculate Social Media ROI with Ignite Social Media’s Purchase Equivalency Calculator As a social media agency, we've been thinking about social media ROI for five years. It's a complex question, made more complex by the fact that many companies cannot draw a direct line between a marketing action and a purchase. This is not unique to social media, as it's true of a lot of television advertising, public relations and many other tactics. And while we work with our clients to calculate direct ROI whenever possible, we are today releasing a new model that any brand can use to calculate their return from social media marketing. Importantly, it is a relative measure of return. It does not purport to show a connection between social and sales.
Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did, in most cases. Bug fixes are now rolling out and accurate data will flow into Page Insights starting Monday. I spoke with Facebook to learn about the scope of the problem. For starters, it’s important to understand the issue was only in Page Insights reporting.
App Removes Personal Data From The Web Deleting your cookies, clearing your browsing history, and removing yourself from subscribed lists is an easy way to get rid of the data that builds up on your computer. They’re there for your convenience, so you can control how much you use them. But what about your personal data that builds up on the Internet, rather than on your own computer?