10 Common Mistakes That Startup and Small Companies Make
Young companies have small margins for error. Mistakes made early on can sink a company before its gets off the ground. Below is a list of 10 common mistakes made by young, small companies. In the list below, I use the generic term “product” to refer to either a product or a service. Over the next few posts, I will expound on these ideas; for now, here is the list : “Drinking Your Own Kool-Aid” – Overestimating the Enthusiasm for Your Product/Service – thinking your product is more special than your customers perceive. In the entrepreneurial spirit of “under-promise and over-deliver,” here are two more mistakes young companies make: Never Finishing the Product – the “never time to do it right, but there is always time to do it over” syndrome. Disclaimer – as the veteran of six startup companies (two that were successfully sold), these are mistakes I have seen time and again.
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