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Hijacking Emotion Is The Key To Engaging Your Audience

Hijacking Emotion Is The Key To Engaging Your Audience
The default to emotion is part of the human condition. To better appreciate the role of emotion and what it allows an audience to do, we need to take a brief detour into evolutionary biology. The human brain can be understood as three separate brains working in tandem, if not completely integrated with each other. The primitive brain and the limbic brain collectively make up the limbic system, which governs emotion. Within the limbic system, there is a structure called the amygdala, which leaders need to understand. When faced with a stimulus, the amygdala turns our emotions on. The amygdala is the key to understanding an audience’s emotional response, and to connecting with an audience. I have become somewhat notorious in the programs I teach at NYU for the way I start each class. Five Strategies for Audience Engagement Establish connection before saying anything substantive. The default to emotion is part of the human condition. [Image: Flickr user Howie Le] Related:  interesting/random

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Family tree of the Greek gods Key: The essential Olympians' names are given in bold font. See also List of Greek mythological figures Notes External links Media related to Family trees of Greek mythology at Wikimedia Commons Beyond Defaults: Transhuman Intelligence Beyond Defaults: Transhuman Intelligence Michael Anissimov Singularity Institute April 2004"The problems that exist in the world today cannot be solved by the level of thinking that created them." - Albert Einstein A personal catchphrase of mine is: "never expect the default to be optimal!" The default situation, whether in human affairs, technological systems, or natural patterns, is always the preexisting system, which often works "satisfactorily", but only because the system itself sets our standards! The default is the most common. In fact, don't expect anything you believe in or anything you witness to represent optimality, the best possible option. We're all only human. If we value anything at all about living, talking, thinking, or simply being, then we will care about improving the qualities that correspond to what we value, while continuing to enjoy them in the present. We can use our imaginations to envision worlds where the underlying qualities we value are amplified.

I Will Knot!

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