http://www.mycommunitymanager.fr/10-regles-dor-pour-creer-une-experience-sociale-reussie/
5 Twitter Tools to Enhance Your Marketing Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. The Essential Guide To Creating Viral Content It's the dream for all marketers, to create a piece of content that will be seen by the world. Unfortunately, even if you come up with the greatest piece of content ever made, there's no guarantee that something will go viral and for the most part, most content that has gone viral has been online for quite a while, or has been created by a popular person or group. That doesn't mean that it's impossible, however. With a little bit of work and some advanced preparation, you can improve the chances of your content getting shared across the web.
Does The World Need More Social Media Analytics? Kima Ventures Invests €100K In ShoorK I’m not sure the world is crying out for more social media analytics, but France-based Kima Ventures obviously thinks it is. Today, the early-stage VC fund owned by Xavier Niel and Jeremie Berrebi, has announced that it’s invested €100,000 in the French startup ShoorK, which is developing a range of social media analytics tools for brands, community managers and agencies. This first round of financing will be used by ShoorK to accelerate the development of its products and “position itself strongly” in the Social Media Analytics market, says the company.
How to Determine Which Social Media Network Fits Your Business There are numerous variables that go into running a successful social media campaign. Factors like quality and frequency of posts, along with proper engagement quickly come to mind. These are obviously important, but choosing the network that caters to your target audience is equally important.
49 Social Media Management and Influence Measurement Tools 49 Social Media Management and Influence Measurement Tools Social Media Management is the business related function of managing multiple social media channels for the purposes of marketing communication, reputation protection, and customer acquisition. The practice utilizes the internet technology of social media to talk directly to individual customers and create a level of brand involvement and loyalty not possible with traditional media strategies. It reaches beyond marketing and into functions such as sales, human resources, and project management. Social Media Management was not formerly introduced in the workplace until late 2007, as social networking sites like Facebook and Twitter grew to extremely large user counts.
Everyday tips for making every fan feel special via social media You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success. Though it might seem obvious that you should reward them, some people just don’t know how or when to do it. Here are some ideas for rewarding your fans to make sure they feel appreciated. Special offers: When you release a new product or you’re running out of stock, offer your social media fans first dibs on the goods. Report: Pinterest Beats Yahoo Organic Traffic, Making It 4th Largest Traffic Driver Worldwide Although reports trickling in are raising questions around Pinterest’s ability to convert its network of enthusiastic photo sharers to e-commerce shoppers, the site itself is still growing quickly. According to new data released by Shareaholic this morning, Pinterest has beaten out Yahoo organic traffic, making Pinterest the fourth largest traffic driver worldwide. In addition, the company found that Google, Yahoo, and Bing organic traffic decreased by 15.63% on average since January, which the firm speculates may indicate more people are discovering content through social sites like Pinterest. But it could also be because Shareaholic’s data, which comes from a network of 200,000 publishers using its social sharing and content analysis tools, is more likely to reflect an engaged community where people are comfortable with using social networking sites to perform searches.
Why Are Retailers Shutting Their Facebook Stores? Eager to monetize the large followings they had built on Facebook, many large brands set up shop on the social network for the first time last year. Now many of those Facebook stores are closing. A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and closed shops on Facebook within the past year — undermining expectations that the social network will become a major revenue driver for retailers over the next decade.
6 Posts That Build Engagement on Facebook Aaron Lee is the social media manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He also writes social media tips on the Binkd Blog. Follow him at @AskAaronLee. When Mark Zuckerberg first built Facebook, the purpose of it was to keep people connected with their friends. That was its first purpose. And it worked well. 7 tools to monitor your competitors’ traffic TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others? Electronic Arts Comes Out Against Defense Of Marriage Act Electronic Arts today announced that they are joining a group of businesses opposing DOMA (Defense of Marriage Act). In case you aren’t familiar with it, the Defense of Marriage Act is a federal law that defines marriage as the union of one man and one woman. The law also states that no U.S. state or political subdivision is required to recognize a same-sex marriage treated as a marriage in another state, and that no same-sex marriage need be recognized for federal purposes, such as insurance benefits or the filing of joint tax returns. By standing up against the law, EA is joining dozens of other companies in signing an amicus brief with the Ninth Circuit of Appeals to find portions of the act unconstitutional. Here’s the company’s official word on the matter: DOMA presents a number of problems for businesses like EA, as it creates regulatory, tax, and discrimination complications for employers, and that’s why we’re standing against it.