The Top 11 Colleges on 6 Social Media Sites [Infographics] Did you know that Harvard has 281 times as many Facebook likes as it does students? Schools are getting social and the latest statistics prove that administrators are branching out beyond Facebook and Twitter to do it. TopCollegesOnline.org tallied up the number of followers, likes, views, and scores for each school on Facebook, Twitter, Google+, Pinterest, YouTube, and Klout. Naturally, Facebook CEO Mark Zuckerberg’s alma mater has the most followers on Facebook. (To see a larger version, click on the image.)
New Social Media Effect: The Dark Halo The Halo Effect is a term used to describe a favourable cognitive bias towards an individuals character based on an encompassing perception of him. The term has since been adapted and used throughout many different industries to mean a favourable result based on the success of another entity. (i.e. In movies "The Halo Effect" can cause a film to perform better because of the success of a different film. In marketing, it can cause one brand (or product) to perform better because of the success of a related brand.) This same line of thinking has been applied to social media, suggesting that a social media "The Halo Effect" can improve the results of communications based on related conversations. The Dark Halo Effect The Dark Halo Effect is caused by several factors, but manifests itself in one universal way: users are discouraged from sharing. FACTOR 1: Tolerance of Faking-it People don't like fakers. Here's what I found out: 1. 2. 3. (On average 25 tweets per article.) 4. 1. 2. 3. 1. 2.
Seven core concepts on transmedia storytelling – Part 1 | Shareplay To quote Henry Jenkins , Transmedia storytelling “…represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.” We like this definition on transmedia storytelling and we like Henry Jenkins’ seven Core Concepts of Transmedia Storytelling . Therefore we wish to promote them here. We will unroll his seven core concepts in seven blog posts starting with one today. Concept #1: Spreadability vs. Spreadability and drillability are opposing vectors of engagement in transmedia storytelling. Drillability refers to the ability to encourage an audience to dig deeper into a story to understand its complexity. Both types of engagement can be built into the same transmedia franchise, yet they represent different dimensions of the experience. All the best /Mette Like this:
Create And Track Pinterest Campaigns Using Pinerly Love Pinterest but skeptical of the traffic it may or may not be sending to you site? Eager to obtain a suite of tools to help you post and measure your visual content onto Pinterest? Well, the SUPER friendly folks at Pinerly have just the thing for you – the exact thing, really. What is Pinerly? Many brands post content without being able to measure its relevance to devise a good strategy. Here’s how you do it. Sign up for an account and eagerly await your acceptance email.Add the bookmarklet to your toolbar.Start pinning and reap the benefits of this tool! And once you have Pinerly access, the next time you want to share something on Pinterest you click the bookmarklet and this pops up and self-explanatory prompts follow: And then you get to the dashboard (which we won’t screenshot as it’s not open to the public yet, but trust us, you’ll love it) where you can: Want to see a bit more? Happy pinning! (Pin image from Shutterstock)
Social Sharing Best-Practices for B2Bs and B2Cs As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium. Based on social sharing data from 300 companies using the Compendium content marketing platform, the research found the following: When sharing B2B content via LinkedIn, Sunday is the most effective day of the week (ranked by number of clicks generated), whereas Monday is the most effective day of the week for sharing B2C content with LinkedIn members.When sharing B2B content with Twitter followers, Wednesday is the most effective day of the week, whereas when sharing B2C tweets, Mondays and Wednesdays are more effective than any other day of the week. Below, other findings from Compendium. Timing of Social Shares Timing is important, too. Social-Sharing Practices: Punctuation and Symbols Use of question marks and exclamation points
Social Media and Storytelling Part 1: Why Storytelling? The following is the first of five blog posts adapted from a speech by Cameron Uganec , HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco. The session, entitled “Social Media + Storytelling = Awesomesauce,” included Michael Brito of Edelman Digital and can be watched in full here . The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. We have a connected consumer revolution. And there are bigger things at work as well. From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing . All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. Red Bull’s video summary of Felix Baumgartner’s freefall from 128k feet So as marketers how do we take advantage of these trends? When you talk about your children, it’s the same thing.
The Best Times To Post To Facebook, Twitter, Google+ & Other Social Networks [Infographic] When it comes to social media marketing you want to make sure you get the most out of each and every single post you make in terms of reach. One of the best ways to maximize the reach of your social media posts is understanding the best (and worst) times of day to share content. Surprisingly, this time differs from site to site, but Social Caffeine’s got you covered with an infographic that lays out the best and worst times to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest. The infographic doesn’t get into time zone specifics, so it looks like if you’ve got a fan base in different parts of the country or world you’ll have to spread out your tweets and do a little reconnaissance work to see what works best. Check out the infographic below for more details and let us know how you usually time your social media posts! Megan O’Neill is the resident web video enthusiast here at Social Times.
Sensational Social Media Facts, Figures and Statistics – 6 Infographics Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks. Facebook knows that it cannot evolve internally fast enough to keep up with this dispersion and so is resorting to identifying and buying fast emerging start-ups such as Instagram. Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing. Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks. Here are some of the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems. Related Resources from B2C» Free Webcast: The Future of Search: Drive Big Profits with Competitive Intelligence Facebook by Socialbakers Twitter Google+ LinkedIn
Amazon launches Storyteller to turn scripts into storyboards — automagically NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last. Upload your script, choose some backgrounds, and magically create a professional-looking storyboard of your movie. Amazon Studios released Storyteller today to allow writers and filmmakers to quickly, easily, and cheaply storyboard their scripts. And it can be used for much, much more than just scripts. “We’ve found that many writers want to see their story up on its feet in visual form but find it harder than it should be to create a storyboard,” Roy Price, Amazon’s director of Studios said in a statement. You start by uploading a script to Amazon Studios — or by playing with one that’s already there. Above: You can choose shot framing Image Credit: John Koetsier You need a visual story? Who knows — perhaps your script will too.