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Influence digitale.com / Stratégies & Analyses

Influence digitale.com / Stratégies & Analyses

Le vide poches : le blog du planning stratégique 2.0 de PSST (op Films, programmes TV, jeux, musique, événements, les marques commerciales ne lésinent pas sur les moyens pour nous séduire… jusqu’à lâcher un homme en parachute dans l’espace* ! Le « Branded entertainment » arrive, accrochez-vous ! Vous avez dit comment, déjà, brain dead ? Paris 2.0. la grande messe du « branded entertainment » – qui s’est déroulée à Paris les 5, 6 et 7 mars vient à peine de s’achever, affichant au compteur pas moins de 60 campagnes réalisées pour les plus grandes marques – Oasis, Orangina, Nescafé, Crédit Agricole, Perrier, Axe, pour n’en citer que quelques unes – que la rédaction de BONUS a rencontré l’un des animateurs les plus dynamiques de cette manifestation en la personne de Jeremy Dumont. Mais au fait, c’est quoi le « branded entertainment » pour ne pas dire le divertissement de marque ? Buster PARIS 2.0 organisé par jeremy dumont : 60 campagne de branded entertainment

Création de site Internet: Agence de webmarketing et référencement web We Are Social - agence médias sociaux / agence e-réputation / agence de community management / agence de RP online / agence social media - Paris, France, Europe Z-Factory Le Blog du Planneur Stratégique de l’Agence KRDS - Facebook Marketing Agency - Preferred Developer Consultant Création de sites Internet, référencement, video film d'entreprise, Lille, Paris, Rouen, Tours, Nice, Aix-en-Provence

Le Publigeekaire : Blog publicitaire et geek BrandDigital | BrandSimple: The Blog Will an apple a day make McDonald’s a healthier brand? Posted on: July 29th, 2011By: Allen Adamson I’m not sure whether or not McDonald’s is trying to change its brand image to become known as the healthier fast-food place but, if so, one action is not going to do it. Read my latest column on Forbes.com and you’ll discover, as all good companies know, that branding is a marathon event, not a lap or two at a time. As for now, a couple of extra apple slices might give McDonald’s a healthy boost for the short term, but it’s the long term that matters. Is Netflix sabotaging its brand status? Posted on: July 18th, 2011By: Mindy Romero Well, I just mailed back my last Netflix DVD. Rather, I’m willing to see if the furor is justified and whether Netflix will provide the same level of brand satisfaction as it nudges consumers to adapt to streaming video entertainment. Take a read and let me now what you think – if you haven’t already registered your opinion on Facebook or Twitter. iframe>

Blogger@gency - les bavardeurs d’agences Grégory Pouy - Echanger ses idées ! Duval Guillaume News TNT keeps adding drama to daily life As a follow-up of the previous print campaign, Duval Guillaume developed 4 new images that make all of us imagine how life becomes more ‘interesting’ when you add some drama to it. What do pétanque, knitting and fishing have in common? Coke Zero finds out. When is the last time you and your friends gathered around the television to watch a good game of pétanque? Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them. The video is part of the Coca-Cola Zero “Just Add Zero” campaign, which shows that adding zero gives you more. Jamming prime time TV shows to advertise BASE 4G During the last week of February Belgian TV shows suddenly jammed and a loading icon appeared, but there was no technical malfunction. To accomplish this effect, TV billboards were used in a creative way at the beginning and ending of prime time shows. Carlsberg puts friends to the test

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