Social Media in China
China branding
Heatmap of WeChat Users Around the World
The WeChat messaging app seems to be China’s biggest social media export to date. But, apart from Tencent telling us that the “focus is Asia,” no one knows where WeChat is proving popular. Keen to find out where the app is doing well, the China-oriented consultants Value2020 have come up with this neat heatmap. We’re told that the map is collated “based on app stores’ rankings” of WeChat, balanced by a “percentage of smartphones connected to the internet” in that country. The WeChat heatmap reveals that Tencent’s Asia strategy is paying off, with strong popularity for the app in places like Malaysia. In terms of recent trends, we’re informed that the messaging app is now growing even faster in India than it was last year, and it has been taking off in Spain, Mexico, and Argentina since last summer. [Source: Value2020] For more fun graphics like this one, check out previous entries in our infographic series.
PR Meets Marketing
e-collective
“From a deep pool of blue ink rises an image…” – this is written on Blueprint‘s Neocha.com homepage, a digital collective that describes itself as a Chinese creative group with no artistic bounds. In an “Internet world” filled with many options for exploring different kinds of creative content, we find ourselves frequently entering Blueprint’s creative world. Their distinctive style comes from the ambient / “lowercase” electronic sound they produce as well as their visual works, which exude a subtle mysticism. The depth and breadth of content under the “Blueprint” name actually comes from members who live in many cities, including Zhengzhou, Beijing, Shanghai, Hangzhou, Chongqing, Guangzhou, Nanjing, among others. From the perspective of someone observing China’s creative community development, it’s fascinating to creatives across significant geographic distances collaborating via the Internet. We’ve also shared some of Blueprints music in the embeddable player below.
Weibo no showground for outsized egos
Weibo, China's most popular microblogging platform, has seen burning topics follow one after another almost daily since New Year's Day. Starting from the new traffic rule that outlaws driving through yellow lights, each time a new topic causes outcry, some people seem determined to overthrow certain decisions made by authorities. Weibo is a platform for the public to express their views. It has been pushing forward the freedom of speech more than ever before. However, the new technology has brought sparkling positive results as well as thorny problems. Chinese society has been adapting to the changes this new platform has created. The healthy development of Weibo will ensure a stable opinion channel for the progress of democracy. There are irrational actions on Weibo, such as massive verbal attacks, or rumor-mongering. Weibo gives everyone the right to speak out, and has helped some people become famous overnight. Some of these are humble and show self-restraint.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.
media, strategy, culture clashes
Sina Executives on Weibo Monetization:Sponsored Stories Ten Times More Efficient than Display Ads
The general manager of Sina’s business strategy, Ai Yong, and spokesperson, Liu Qi, talked about Weibo monetization in an interview lately. It sounds like Sina wants to convince us that, unlike what we thought about, the Weibo advertising business doesn’t cannibalize that on its portal, and that Sina is technologically capable of building workable advertising platforms. Sina management once acknowledged that Weibo ads had been bundled with portal ads in contracts between brands and Sina portal before Weibo started selling display ads separately. It was perceived that brands wanted to dump portal adverts which weren’t that effective and shifted to Weibo. Sina executives, however, said in the interview that brand advertisers didn’t fancy the Weibo platform and small businesses would be their major Weibo advertising customers. image credit: pay.sina.com.cn Below are some details the two gentlemen told media. Weibo are for SME Advertisers.
Walter Adamson
Nicely Made In China
En Chine, les utilisateurs de réseaux sociaux favorisent Sinaweibo à Twitter
En Chine, Sina Weibo fait office de Twitter. Les internautes masculins y créent davantage de contenus que leurs homologues féminins, qui préfèrent relayer l'information existante. Avec plus de 400 millions de membres et 100 millions de « weibos » partagés par jour, le réseau social SinaWeibo, fait office à la fois de Twitter et de Facebook. Et le partage sur cette plateforme est plus important que sur ses équivalents occidentaux. Huit chercheurs chinois ont découvert que la proportion moyenne des posts relayés est bien plus élevée que la proportion moyenne de retweets sur les mêmes sujets. Le contenu se propage davantage sur SinaWeibo que sur Twitter Ils se sont intéressés en particulier aux OW (weibos originaux) et aux RW (weibos qui ont été repostés). Les hommes plus actifs sur le réseau social Pour chaque événement, les chercheurs ont calculé le montant de weibos originaux postés respectivement par les hommes et les femmes.
