China IWOM Blog- Making Sense of the Buzz
Mogujie.com launched a new online product, “ Free Group Purchase ”, at 5 p.m. on the 1st of March, encouraging users to initiate a group purchase on any product they want. This “C2B” group purchase would be achievedas long as they round up enough participants. So far, more than 15,000 group purchases have been started, 100 of which have been successful. Social platform meishixing.com has at last launched a web version. For what is essentially a Pinterest clone, this web version features organizing and sharing features for foodies to share photos of all their favorite eats. Taobao.com released its 2011 yearly report on users’ consumption data on 27 th of February. Starbucks China have released their first App (click to download) for iPhone and Android. {*style:<b>Social Strategy Guidebook </b>*} Twitter is planning to expand its advertisement services on iPhone and Google Android devices. Baidu’s real time search service for weibo.com was launched on March 2 nd .
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The Peking Duck
interview | a chat with blueprint, a digital creative collective
“From a deep pool of blue ink rises an image…” – this is written on Blueprint‘s Neocha.com homepage, a digital collective that describes itself as a Chinese creative group with no artistic bounds. In an “Internet world” filled with many options for exploring different kinds of creative content, we find ourselves frequently entering Blueprint’s creative world. Their distinctive style comes from the ambient / “lowercase” electronic sound they produce as well as their visual works, which exude a subtle mysticism. The depth and breadth of content under the “Blueprint” name actually comes from members who live in many cities, including Zhengzhou, Beijing, Shanghai, Hangzhou, Chongqing, Guangzhou, Nanjing, among others. From the perspective of someone observing China’s creative community development, it’s fascinating to creatives across significant geographic distances collaborating via the Internet. We’ve also shared some of Blueprints music in the embeddable player below.
Aimee Barnes
Silicon Hutong
In the HutongFocus...Focus...1558 hrs. While I was absorbing caffeine and beta carotene at a sunny Beverly Hills espresso spigot earlier this month, I came across a superb article in the Wall Street Journal explaining how the U.S. motion picture business is starting to make films that are aimed at an international market. The phenomenon has reached such a stage, in fact, that movies ONLY likely to appeal to a domestic U.S. audience are not getting the green light, and those films deemed promising but too US centric are being given script and casting makeovers to make themselves more appealing to international audience. Darn those Foreigners Paying to See Our Movies! About time Hollywood woke up to the rest of the planet, I say, but writing in The City Journal, New York's local Neoconservative periodical, author Andrew Klavan apparently thinks otherwise. "...perhaps the economic necessity of appealing to countries other than America has sapped American movies of their quality.
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