Poewar - John Hewitt's Blog
Copywriting Basics: Writing to Sell A copywriter writes documents (copy) intended to sell, entice, influence, persuade, or educate consumers about a product or service. This writing can take many forms. These include, but are not limited to, advertisements, brochures, product announcements, press releases, speeches, data sheets, product packaging, sales letters, scripts, presentations, mailings, web sites, flyers, and even menus. Finding Time to Write Means Making Time to Write Finding time to write can be difficult.