Understanding Luxury Brands and Social Media Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter. One of the biggest misconceptions by brand managers is that the web is not a luxury market. Complete Brand Marketing on Facebook Oracle Oracle Solutions Social Relationship Management Involver Involver is Now Part of Oracle Social Relationship Management
Luxury car brand embraces social networking - Social Marketing - By all accounts, Generation Benz has proved a success for the luxury car brand. So much so that another site, this time aimed at Boomers, is planned for next year, reports AdWeek. Generation Benz, launched in May this year, is an invitation-only online community which currently boasts around 800 members of which around a third are Mercedes-Benz owners. The rest, says Stephen Canon, VP of marketing for the luxury car brand, are interested in the brand and are potential future owners. Generation-Benz provides an environment in which Gen Y customers can share their enthusiasm for the brand and marketers can form virtual focus groups around hot topics.
Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. Luxury Brands, Social Networks and Building Communities «FMM Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects.
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Luxury Brands Using Social Media Marketing Online «FMM Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. What's Pando? By Paul Carr On December 13, 2012 “You’ve gotta be tough, you’ve got to fight for what you believe in.” – Travis Kalanick Uber sent a rousing victory email to its users — “the Uber faithful” — today, announcing that NY Cab regulators are allowing Uber to trial its taxi hailing service. A cynic might note a slight change in CEO Travis Kalanick’s opinion of the NY Taxi and Limousine Commission (TLC) and regulators in general. But I’m no cynic. In fact, I can see literally no difference in what “Varuca Galt” Kalanick was saying a few months ago, and what he’s saying now.
Fashion Brands, Social Media and Real Time Live Streaming «FMM Alexander McQueen A few announcements in the past couple of weeks have made me ponder the place that real-time social media plays in fashion events. During Toronto Fashion Week, all social media was forbidden during events and shows; organizers blamed weak ticket sales for this shortsighted decision. The media (traditional and “new”) and readers agreed that wasn’t the way to go and some critics even went as far as to say it set the industry back several years. ListMessenger for Joomla! 1.5 - The best Mass Mailer for Joomla! UPDATE: Since this article was written, bfForms/Forms for Joomla 2.5 has been resurrected and is now available at Dear visitor, “So long and thanks for all the fish“ We will soon be withdrawing our Joomla products from public download. Existing customers can re-download a copy from the customer download area for a limited time only. Very shortly all our Joomla products will be withdrawn from public download from our websites, this is the first stage.
Onestop Media Group We used to call it Digital Out-Of-Home. Now we call it the norm. DOOH.