Print advertising: 85 brilliant examples
In these days of digital media, it's easy to overlook the art of print ads. But the medium is still as relevant and powerful as vintage posters ever were, whether small scale magazine ads or huge billboard advertising. As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name." No matter what the medium, you still need a concept that's going to stick in people's minds. We think these examples of print advertising do just that. 01. The way kids play these days has changed dramatically; gaming apps are more popular than ever and when you're not looking, your little sprog has more-than-likely purchased a few extras to make their gaming experience even better. 02. Sometimes going for a simpler approach makes the most impact. Playing with typography and bright colours, this campaign from IKEA is as lovely to look at as it is clever.
• Inspiration graphique
• DESIGN ESSENCIALS 1