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Introduction to Growth Hacking for Startups

Introduction to Growth Hacking for Startups
Pintrest, Facebook, Zynga, Dropbox, AirBnb… What do they all have in common? They’ve all used growth hacking techniques to grow their user base from zero to millions (and sometimes hundreds of millions). Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. The term “Growth Hacking”, invented by Sean Ellis, and made popular by Andrew Chen, a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” In a recent post, TechCrunch defined the three characteristics of a Growth Hacker as follows: First Steps in Growth Hacking for Startups Growth Hacking Resources: Eze Vidra Latest posts by Eze Vidra (see all)

Related:  Growth HackingCrm & digital marketing

Growth Hacking: Lean Marketing for Startups by Sir Mattan Griffel (and 1 other) Dear potential student, Are you at a startup or thinking of starting one? Are you struggling with the question of how to quickly build a userbase for your product? Do you have no money to spend on marketing? This class is for you. In the past few years, a handful of people have emerged that have been able to hack growth for products, growing them from 0 to 10+ million users in a matter of months with little to no marketing (read lean marketing).

Twitter Launches Commerce-Enabled Posts Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works. The new offering appears in Twitter’s iPhone and Android apps and represents the company's latest bid to reel in mobile spend from direct response-heavy advertisers. About 25 brands (including Burberry and Home Depot), musicians and nonprofits are among the beta partners that will begin testing the feature in the next few weeks. Clicking on a "Buy" button on tweets will pull up a landing page where consumers can type in shipping and payment information to complete a transaction. Musicians in particular are a big focus in the test, likely because of their significant Twitter followings.

How do you issue the right number of shares/options to an employee or an advisor? HM Revenue & Customs at Mevagissey Harbour (Photo credit: Cross Duck) Most founders have desire to share their equity with people that helped them along the way, both as a thank you, but also as a motivation tool. However, how to share is always a big question mark for every Founder. The two most frequently asked question is, “How much equity should I assign an advisor?”

Resources for Growth Hacking A week after release, Growth Hacker Marketing is not only a #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book. I also did a fair amount of interviews and videos (some of which are still on their way). Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. If you did, please go review it on Amazon–it makes a difference. Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. Of course there are also the bonuses in the back for the book for anyone who reads it and sends in their request to the email address.

Definitive Guide to Growth Hacking What is Growth Hacking? Growth hacking is so misunderstood that there is a desperate need for this chapter. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of internet products? 5 Ways to Get your SaaS or Cloud App to Sell Itself When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business – product, support, revenue model, and marketing – are tightly-coupled. Deviation from that model and understanding will affect growth, and most deviation occurs as a rift between marketing and product. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker What Drucker says is even more powerful when you consider your product to be part of your SaaS marketing plan. And in SaaS, your marketing / promotion / customer acquisition methods must extend into the product in order to get the product to “sell itself.” SaaS Marketing Plan Goal: Scale Your Sales Process

Social Media Marketing: Separating Fact From Fiction : Business 2 Community Webcasts (2 ratings)You must be logged in to rate this webcast. Overview Are you tired of hearing how social media is the best invention since sliced bread? Are you confused about what social media can actually deliver? Would you like to cut through the hype and get to the facts?

What is growth hacking? Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase. During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking. Of course the phrase ‘growth hacking’ isn’t actually that new. 21 Actionable Growth Hacking Tactics Update: Interested in even more Growth Hacking tactics? Buy my book of 100 practical growth hacking tactics! In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. Little tricks of automation or hackery that help you squeeze more out of your customer / user acquisition strategy. It's an extension of a previous deck I created, with a bunch of new content and has been well received at startup events I've presented it at. I enjoy presentations with lots of actionable content so that's all this is.

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks Everywhere you turn, there’s an endless list of marketing tactics for expanding your business: 7 best practices for this, 14 ways to get more of that, how to accomplish something while sleeping. We have 50-bajillion ways to get our stuff shared on Pinterest, Facebook, or Twitter. Well that’s as dandy as a June bug on a summer’s day. But what about us B2B folks?