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Introduction to Growth Hacking for startups : SGE

Introduction to Growth Hacking for startups : SGE
Pintrest, Facebook, Zynga, Dropbox, AirBnb… What do they all have in common? They’ve all used growth hacking techniques to grow their user base from zero to millions (and sometimes hundreds of millions). Growth Hacking isn’t viral marketing (although viral marketing is part of it). The term “Growth Hacking”, invented by Sean Ellis, and made popular by Andrew Chen, a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” In a recent post, TechCrunch defined the three characteristics of a Growth Hacker as follows: Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. First Steps in Growth Hacking for Startups Acquisition - Get people to hear about your product from press, blogs and social channels. Growth Hacking Resources: Eze Vidra

Working Backwards In the fine grained services approach that we use at Amazon, services do not only represent a software structure but also the organizational structure. The services have a strong ownership model, which combined with the small team size is intended to make it very easy to innovate. In some sense you can see these services as small startups within the walls of a bigger company. The product definition process works backwards in the following way: we start by writing the documents we'll need at launch (the press release and the faq) and then work towards documents that are closer to the implementation. The Working Backwards product definition process is all about is fleshing out the concept and achieving clarity of thought about what we will ultimately go off and build. Start by writing the Press Release. Once we have gone through the process of creating the press release, faq, mockups, and user manuals, it is amazing how much clearer it is what you are planning to build.

Keynotopia: User Interface Design Libraries for Keynote, PowerPoint and OpenOffice TCLP — 2014 Texas Nursery & Landscape Association The Texas Certified Landscape Professional (TCLP) program certifies individuals in the nursery and landscape industry that possess a high degree of knowledge and skill in horticulture and landscape development. Ready to take the exam? To start the TCLP certification exam registration process, click here. Exam Breakdown - Exam Process - Prices - Renewal - Why Get Certified Video Exam Breakdown: The TCLP certification process consists of two exams: • TCLP Exam – 200 multiple choice questions • Plant ID Exam – ID plant pictures and plant characteristics TCLP exams are available online for anyone with a high speed internet connection. What you need for the online exam: If you already have a login to the TNLA "Members Only" section of this site you can proceed with your TCLP Certification application. If you do not know your user login and password, contact TNLA. Easy Online Exam Process: • Register for the TCLP Exam by filling out the online TCLP application and paying the required fee. Prices:

Anthropology of Mid-Sized Startups Guest post by Kevin Simler, who works at Palantir, observes the startup scene, and writes at Melting Asphalt, about… well, go see for yourself. In their natural habitats, social species organize into characteristic groups. Gazelles form herds, wolves form packs, and ants form colonies. Humans, in the same way, form tribes. Of course, we’re pretty far removed from our natural habitat these days. Humans also form kingdoms, nations, states, and civilizations, but those units of organizations aren’t as fundamental to our psychology. So let’s see what happens when we treat startups as tribes. To do that, we’ll need to use the methods of anthropology rather than business analysis. Startups as tribes is a useful shift in perspective, I think, because we typically think about startups with a more technical mindset. I’m writing about the world of startups because that’s where I’ve been doing amateur ethnography for the past 7 years. Startups in culture space Startups have low power-distances.

How do you issue the right number of shares/options to an employee or an advisor? | the drawingboard [dot] me HM Revenue & Customs at Mevagissey Harbour (Photo credit: Cross Duck) Most founders have desire to share their equity with people that helped them along the way, both as a thank you, but also as a motivation tool. However, how to share is always a big question mark for every Founder. The two most frequently asked question is, “How much equity should I assign an advisor?”, which is shortly followed by “How do I know when to issue shares to new employees and how much do I give them?”. So, let’s take step back and look at why we are doing this in the first place. Motivating employees and or advisors is a key part of having a productive workforce. Therefore, the word ‘fairness’ is what’s important here.. how do you define the fairness culture in your startup? Let’s start with advisors: Advisors need to commit some time to your company to ‘earn’ their equity. Then, define a time period for this relationship before you review it for extension. Pricing strike prices is a bit of a pain.

The Business Podcast - Five Minutes with Jack Want to Know How VC’s Calculate Valuation Differently from Founders? Back in 1999 when I first raised venture capital I had zero knowledge of what a fair term sheet looked like or how to value my company. Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. It was accept the terms or go into bankruptcy so we took the money. But the truth is that I didn’t really understand just how screwed I was until years later when I finally understood every term in a term sheet and more importantly I understood how each term could actually be used to screw me. Back then VentureHacks didn’t exist. I don’t feel that as a VC sneaking in nefarious terms into a term sheet that the entrepreneur doesn’t understand is a good way to build a long-term relationship nor to build a long-term reputation but this does happen and more frequently than we all would like. This starts with understanding how VCs and entrepreneurs often see valuation differently. I turned them down.

Social Media Marketing: Separating Fact From Fiction : Business 2 Community Webcasts (2 ratings)You must be logged in to rate this webcast. Overview Are you tired of hearing how social media is the best invention since sliced bread? Are you confused about what social media can actually deliver? Would you like to cut through the hype and get to the facts? If you answered yes, this presentation is for you. Learnings Learn proven applications of social media in marketing that bring results.Hear cautionary tales that help you avoid social media pitfalls.You will have the opportunity to ask topic-related questions that are pertinent to your business situation. Speakers Michael Procopio is a Social Media Strategist who blogs at Natascha Thomson is the Owner & Founder of MarketingXLerator – a B2B Social Media Marketing Consultancy – with a focus on using social media to connect people for business impact. Watch This Webcast (Pre-recorded) Already registered?

[Infographie] 30% des tablonautes consultent l’actualité plusieurs fois par jour sur leur device La start-up Mobiles Republic a publié il y a quelques jours les résultats de son étude «The change in news reading habits 2013», qui s’intéresse à l’évolution des habitudes de consommation de l’actualité. L’infographie ci-dessous en présente les principaux enseignements. Menée auprès de 8000 lecteurs du magazine News Republic en Europe et aux Etats-Unis, cette enquête met en évidence l’usage croissant des tablettes : 30% de leurs utilisateurs s’en servent plusieurs fois par jour pour consulter l’actualité, contre 12% il y a un an. Quant aux smartphones, leur usage général a augmenté de 9% sur cette même période.

Les critères d’investissement d’un Business Angel engagé Cette semaine, j’ai décidé de vous parler de mon process de sélection de projets, en fait surtout d’équipes, dans lesquelles j’investis. Au début de mon expérience de business angel, comme dans le recrutement de collaborateurs (trices) chez Juste à temps d’ailleurs, je fonctionnais surtout à l’affectif. Et, à force de désillusions, je me suis remis en cause, moi aussi. Schématiquement, j’ai évolué vers : - La priorité accordée à l’équipe (versus les marchés) dans mes choix. - La mise en place d’une grille de sélection avec des critères objectifs : je vous laisse la consulter ci-dessous : Laissez-moi revenir sur quelques critères : – Je peux apporter des compétences : comme j’aime bien mouiller la chemise aux côtés des équipes, il convient que je leur sois complémentaire. - J’ai un patron(ne) en face de moi : une boite sans patron, ça le fait pas. - L’entrepreneur(se) sait se remettre en cause : c’est surement mon critère essentiel. Deux précisions importantes : Cordialement. Patrick