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Introduction to Growth Hacking for Startups

Introduction to Growth Hacking for Startups
Pintrest, Facebook, Zynga, Dropbox, AirBnb… What do they all have in common? They’ve all used growth hacking techniques to grow their user base from zero to millions (and sometimes hundreds of millions). Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. The term “Growth Hacking”, invented by Sean Ellis, and made popular by Andrew Chen, a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” In a recent post, TechCrunch defined the three characteristics of a Growth Hacker as follows: First Steps in Growth Hacking for Startups Growth Hacking Resources: Eze Vidra Latest posts by Eze Vidra (see all) Related:  Growth Hacking

Growth Hacking: Lean Marketing for Startups by Sir Mattan Griffel (and 1 other) Dear potential student, Are you at a startup or thinking of starting one? Are you struggling with the question of how to quickly build a userbase for your product? Do you have no money to spend on marketing? This class is for you. In the past few years, a handful of people have emerged that have been able to hack growth for products, growing them from 0 to 10+ million users in a matter of months with little to no marketing (read lean marketing). They call themselves "growth hackers" and they built companies like Facebook, Dropbox, Zynga, LinkedIn, Pinterest and Appsumo to where they are today. A growth hacker is a rare combination: someone with the right marketing and technical skills who can come up with clever marketing hacks and also track their results. So where do you find this rare creature? But don't give up. Growth hackers weren't born that way. I wanted to figure out what those skills and secrets were. You'd be amazed at what I learned! Talk soon, Mattan Griffel P.S.

Working Backwards In the fine grained services approach that we use at Amazon, services do not only represent a software structure but also the organizational structure. The services have a strong ownership model, which combined with the small team size is intended to make it very easy to innovate. In some sense you can see these services as small startups within the walls of a bigger company. Each of these services require a strong focus on who their customers are, regardless whether they are externally or internally. The product definition process works backwards in the following way: we start by writing the documents we'll need at launch (the press release and the faq) and then work towards documents that are closer to the implementation. The Working Backwards product definition process is all about is fleshing out the concept and achieving clarity of thought about what we will ultimately go off and build. Start by writing the Press Release.

Keynotopia: User Interface Design Libraries for Keynote, PowerPoint and OpenOffice Resources for Growth Hacking A week after release, Growth Hacker Marketing is not only a #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book. I also did a fair amount of interviews and videos (some of which are still on their way). Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. If you did, please go review it on Amazon–it makes a difference. Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. What Is Growth Hacking?

TCLP — 2014 Texas Nursery & Landscape Association The Texas Certified Landscape Professional (TCLP) program certifies individuals in the nursery and landscape industry that possess a high degree of knowledge and skill in horticulture and landscape development. Ready to take the exam? To start the TCLP certification exam registration process, click here. Once you apply and pay, you will be sent an order number where you can take the exam here. Exam Breakdown - Exam Process - Prices - Renewal - Why Get Certified Video Exam Breakdown: The TCLP certification process consists of two exams: • TCLP Exam – 200 multiple choice questions • Plant ID Exam – ID plant pictures and plant characteristics TCLP exams are available online for anyone with a high speed internet connection. What you need for the online exam: If you already have a login to the TNLA "Members Only" section of this site you can proceed with your TCLP Certification application. If you do not know your user login and password, contact TNLA. Easy Online Exam Process: Prices: Renewal:

5 Ways to Get your SaaS or Cloud App to Sell Itself | SaaS Marketing Strategies When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business – product, support, revenue model, and marketing – are tightly-coupled. Deviation from that model and understanding will affect growth, and most deviation occurs as a rift between marketing and product. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker What Drucker says is even more powerful when you consider your product to be part of your SaaS marketing plan. And in SaaS, your marketing / promotion / customer acquisition methods must extend into the product in order to get the product to “sell itself.” SaaS Marketing Plan Goal: Scale Your Sales Process Getting your product to “sell itself” will allow you to scale your sales process efficiently no matter what that sales process looks like! Blasphemy to many…. the gospel to the successful! 1. 2.

Anthropology of Mid-Sized Startups Guest post by Kevin Simler, who works at Palantir, observes the startup scene, and writes at Melting Asphalt, about… well, go see for yourself. In their natural habitats, social species organize into characteristic groups. Gazelles form herds, wolves form packs, and ants form colonies. Humans, in the same way, form tribes. Of course, we’re pretty far removed from our natural habitat these days. Humans also form kingdoms, nations, states, and civilizations, but those units of organizations aren’t as fundamental to our psychology. So let’s see what happens when we treat startups as tribes. To do that, we’ll need to use the methods of anthropology rather than business analysis. Startups as tribes is a useful shift in perspective, I think, because we typically think about startups with a more technical mindset. I’m writing about the world of startups because that’s where I’ve been doing amateur ethnography for the past 7 years. Startups in culture space Startups have low power-distances.

How do you issue the right number of shares/options to an employee or an advisor? | the drawingboard [dot] me HM Revenue & Customs at Mevagissey Harbour (Photo credit: Cross Duck) Most founders have desire to share their equity with people that helped them along the way, both as a thank you, but also as a motivation tool. However, how to share is always a big question mark for every Founder. The two most frequently asked question is, “How much equity should I assign an advisor?”, which is shortly followed by “How do I know when to issue shares to new employees and how much do I give them?”. So, let’s take step back and look at why we are doing this in the first place. Motivating employees and or advisors is a key part of having a productive workforce. Therefore, the word ‘fairness’ is what’s important here.. how do you define the fairness culture in your startup? Let’s start with advisors: Advisors need to commit some time to your company to ‘earn’ their equity. Then, define a time period for this relationship before you review it for extension. Pricing strike prices is a bit of a pain.

What is growth hacking? Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase. During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking. Of course the phrase ‘growth hacking’ isn’t actually that new. Let’s check Google Trends for the term. That’s always a fun job… July 2012 saw the beginning of the rise of growth hacking. So why explore it now? Which then led to the following mini debate… Growth hacking or just good marketing? And then when we’re done we can spend some time figuring out what ‘fwiw’ means. Definitions of growth hacking I feel immediately resistant to any term that uses the word hacking, as the connotations rarely seem positive. First let's take a look at a few different sources for a definition before resorting to Wikipedia. YouTube

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