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Breakdown: Corporate Social Media Team

Breakdown: Corporate Social Media Team
The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ posts. Business Needs: By definition, social business requires transformation within a company, resulting in leadership, program management, and a team to see this change through. In most cases, we see this team as a centralized resource that’s often cross-functional working closely with a number of corporate functions as well as business units ranging from product teams, geographies, the field, and departments. Definition: The Corporate Social Media team is business program lead by a corporate social strategist that achieves business goals using social tools by coordinating with multiple business units across the enterprise. Align with Corporate Goals –Not Social Media Goals.

The One Thing Most Social Media Marketers Forget [Plus Infographic] Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario like the Super Bowl or the Football World Cup, cheering from the sidelines. The Christmas card and the “thank you” is often forgotten and the focus is on discovering what exciting new present that Santa has delivered!

Golin Harris Communications is changing. So are we. We have aligned our people, processes, technology and training to help clients win in a complex, connected society. We are breaking away from traditional agency silos. We have replaced the standard, seniority-based hierarchy with global teams of dedicated specialists who are embedded in every account.Our new g4 model melds four areas of expertise into a single entity. Strategists are business analysts who understand the forces that will impact a client’s future.

"7 Steps in Creating and Implementing a Social Media Marketing Campaign" The processes involved in creating a social media campaign has been open to many discussions by many people as to how to do it effectively and as I indicated in my last blog I would give a further insight into one type of approach to social media marketing after my recent discussions with Fi Bendall. Her approach requires initially setting a baseline so that the success of the campaign can be measured. It also requires that thorough background research be done before the campaign is implemented.

How Zappos makes social media a part of its company culture This post was written by SmartBrief technology editor Susan Rush. When it comes to social media, just gets it. Social media is not just a business strategy, it should be part of the culture, said Zappos’ Thomas Knoll during the “Social Media in Action: Philosophies, Strategies and Tactics That Consistently Win” panel discussion at the International Consumer Electronics Show on Friday.

37 Ways to Use Twitter for Business Business owners have a lot on their mind! They need to market the business, make sure customers are happy, ensure products and services are being produced and delivered on time and on budget, amongst dozens of other tasks. There are many things that may seem urgent and important, but these can distract you from doing those things that are not urgent but are important that can be lost in the noise and activity of the day to day “busy-ness”. So how do you set priorities and determine what is important for your focus and time? What is Important? The US President Eisenhower’s quote sums it up well.

How Are B2B Companies Using Social Media? We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell. Social media as a marketing tool The 10 Commandments for Giving a Perfect Presentation Looking out into a sea of faces while standing on a stage can be one of the most intimidating experiences of your career. It doesn't matter if it's a group of 12 people in a board room or an auditorium filled with thousands of people -- giving the perfect presentation is no easy feat. It's also pretty critical to your success in delivering the message you want to deliver. Last week, 2,800 marketers converged on Boston for INBOUND 2012 (It sold out, so you better get your tickets for next year's event now!)

Who should “own” social media within an organisation? It’s a mark of how far businesses still have to go when a 10 second search trawl brings back literally thousands of articles still agonising over which department should take ownership of social media. After a (highly unscientific) click through the first few pages of Google, I found about 60% of the results ended up saying it was best aligned with a marketing skill set, around 30% pointed out that really it was customer services that knew most about dealing with individual enquiries. The remaining 10% put forward a more “enlightened” approach by claiming that social media was so fundamental to the future of business that it had to start with the CEO and work down from there. 18 Beautiful Examples of Parallax Scrolling in Web Design The parallax effect in web design is something that has gained popularity over the past couple of years. When used properly, it can result in a rich and engaging user experience with seamless navigation. When used poorly, it can result in just a page with a lot of elements moving around and a terrible UX. If you’re considering using a parallax effect in your next web design project, we’ve gathered some great examples here to inspire you.

Where does social media sit in a firm? Probably many places. I really enoyed a post by Jim Tobin at Ignite Social Media about where social media sits in an organisation. his comments and experiences mirror very much ours at FreshNetworks. For different organisations social media sits in different places. It may be marketing, corporate communications, PR, product or proposition developers, a research team… the list can be endless.

The 20 most-watched TED Talks to date TEDTalks The 20 most-watched TEDTalks (so far) Today, on the fifth birthday of TEDTalks video, we’re releasing a new list of the 20 most-watched TEDTalks over the past five years — as watched on all the platforms we track:, YouTube, iTunes, embed and download, Hulu and more … What a great, mixed-up group this is!