Ne laissez pas un stagiaire gérer vos médias sociaux 21 août 2012 | La rédaction | Commenter Feriez-vous confiance à n’importe qui pour représenter votre entreprise? Non. Ne perdez jamais de vue que les médias sociaux sont une extension de votre marque et de l’entreprise. Voici plusieurs raisons pour lesquelles vous devriez réfléchir à deux fois avant d’embaucher une personne de la génération Y comme gourou des médias sociaux de votre compagnie. Pas assez mature. Ils n’ont pas la même étiquette. La place de l’humour. Un expert en médias sociaux et un technophile sont deux choses bien distinctes. Les compétences en communication sont essentielles. Traduction et adaptation d’un article mis en ligne sur le site Web Small Biz Advisor de Rogers.
Comment le web social a été désocialisé La scène se passe dans une salle de réunion d’une grande entreprise. Une agence, prestataire de cette grande entreprise, vient faire part de son bilan mensuel. Après l’exposé, une incompréhension se manifeste… Banal, ce propos relève pourtant d’une . Et pour cause, celle-ci, par définition complexe , ne rapporte rien : mieux vaut présenter des gros chiffres (quittes à ce qu’ils soient insensés) que des études sérieuses et étayées. En conséquence, . Mais surtout, on insistera sur le point fondamental : ce premier réseau social, ainsi que les autres, avait pour but . Bref, ils avaient tous en commun de permettre à tout un chacun de distribuer du contenu à un public communautarisé (au sens du centre d’intérêt : l’interest graph ). Par la suite, le succès de ces plateformes aidant , l’idée de compléter l’interaction par la distribution d’information a émergé. Si cette règle s’est imposée, c’est que les entreprises n’ont pas compris que les réseaux sociaux étaient un espace en soi, donc .
10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What You Can Do About It If you’re frustrated with the results you’re getting from your social media marketing efforts, you are not alone. Following are some of the top reasons your strategy isn’t working, and how you can turn that around to achieve better results. 1. Lack of Clear Goals: If you’re sharing content on social media networks without a clearly defined end goal, then your efforts are likely being wasted. With social media—or any marketing that you do for your business—you need to choose an intended outcome. 2. 3. 4. Also, your content should clearly convey what your brand is about and should appeal to the needs and interests of your target audience. 5. 6. 7. 8. 10. Nothing you do in life will produce great results if you aren’t fully committed. Stephanie Chandler is a professional speaker and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
Is Your Nonprofit Guilty of #Hashtag Spamming? A recent study concluded that only about one-third of tweets are worth reading and with Twitter now generating 340 million tweets per day, that’s approximately 266 millions tweets that would have been better left untweeted. Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. In general, most direct marketing pitches and fundraising asks are ignored and increasingly an overuse or incorrect use of hashtags can do more harm to your nonprofit’s brand on Twitter than good. That said, I know that opinions and strategies on tweeting vary widely, so I am going to let you vote and share your thoughts on hashtag spamming with the hope that potential hashtags spammers reading your feedback will reconsider their use of hashtags. Tweet #1 :: Hashtag Spammer or Not? Tweet #2 :: Hashtag Spammer or Not? Tweet #3 :: Hashtag Spammer or Not?
Quels médias sociaux choisir pour sa stratégie B to B ? Les réseaux sociaux ne sont pas uniquement destinés à des entreprises travaillant en B to C. En effet, certains réseaux sociaux sont même tout particulièrement adaptés pour les entreprises ciblant les entreprises. Voici la sélection des médias sociaux les plus adaptés et les actions concrètes à mettre en place pour obtenir des résultats probants ! LinkedIn : Le pionnier LinkedIn est un excellent réseau social pour les entreprises travaillant en B to B. Tout d’abord, construisez votre réseau de relations en vous créant un compte personnel. En deuxième étape, construisez votre page entreprise. Afin d’obtenir des abonnés, deux possibilités s’offrent à vous : Tout d’abord, mettre un bouton LinkedIn sur votre site Internet (cf image). La troisième étape lorsque votre base d’abonnés est développée : vous pouvez publier sur votre page entreprise et décider, par un ciblage précis, qui pourra voir le poste dans les personnes qui vous suivent. Viadeo : Le challenger Twitter : La valeur sûre
15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog
Facebook, LinkedIn and Twitter — 3 big moves from 3 big players Latest news on the interwebs is that Facebook has just hit one-billion users, and launched its first brand ad, LinkedIn has just launched an influencer following tool and Twitter has joined forces with Nielsen. In case you missed all of that, here is a sum up to get you in the loop. Facebook’s first brand ad and one-billion user mark If you’re a brand that still thinks Facebook is a fad, it’s really time to get a reality check. It’s an interesting move for a platform that has relied on viral word of mouth and organic growth within the platform to revert back to ‘traditional advertising’, yet having recently launched the ad has already has more than 1-million views on YouTube. The ad goes to show that even one of the most powerful brands of our time still needs to invest in branding. He went on to say something very powerful: Facebook isn’t the first thing people have made to help us connect. LinkedIn’s influencer following tool
12 tendances du Web en 12 min Tendance n°1 : Solomo = Social + Local + Mobile Le Social s'infiltre dans la majorité des sites et plutôt que de faire remplir un formulaire différent par application on propose une connexion avec facebook ou avec twitter. Le partage sur les réseaux pour plus de viralitéest également une fonctionnalité de plus en plus répandue dans les sites Web. Mobile : dans nos usages, les ordinateurs sont de plus en plus remplacés par des tablettes et des smartphones, tactiles et sans clavier. On compte déjà un million d’applications sur iPhone ou sur Android. Même les outils de collaborations deviennent accessibles en mobilité (ex. les outils IBM). Local : Les applications mobiles intègrent des fonctionnalités de localisation. réclamations critiques suggestions idées … issues des réseaux sociaux Tendance n°3 : QuantifiedSelf Le QuantifiedSelf c'est la capture, l'analyse et le partage de données personnelles. Le QuantifiedSelf a de multiples applications : Tendance n°4 : BigData
Corporations Transforming into Social Businesses, Says Second Study of Social Media Trends from FedEx and Ketchum | FedEx Global Newsroom MEMPHIS AND NEW YORK, July 12, 2012—Social business—a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value—is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading, according to an in-depth study on social media trends released today. The move to social business for many of the world’s most recognized companies faces a hurdle, however: Social media tools have radically transformed the way people engage with the world around them, yet many of the corporations studied that cater to and employ these individuals appear to have been slower to find ways to effectively connect in these channels. The 2012 FedEx/Ketchum Social Media Benchmarking Study, presented jointly by FedEx and Ketchum, analyzed the changing impact of social media on business today. The study updates and expands upon research findings first released in 2010.
Twitter Shifts from Tech Startup to Media Network [Infographic] inShare99 The state of the relationship between Twitters and its developer community is nothing short of tumultuous. While there are significant merits on either side of the debate, what’s clear is that the Twitter of yore is no longer on a similar course for what will be the Twitter to come. It’s a sign of maturation and focus. It’s Twitter’s shift from tech startup and media darling to an aspiring new media empire. Ruffling feathers and clipping wings is an unfortunate reality of any business strategy. What was once a Twitter paradox has now become promising new model for the future not just social and mobile media, but all media. As Twitter makes the pivot to a fledgling media giant, the teams at “Pivot” and Netbase studied how online conversations reflected the sentiment of the community toward Twitter. So how does that 30% break out? Well, 30% are general complaints. 22% reflect changes to the API rules. 16% are tied to DM. 33% complain that an app can’t post. See you there!
Quand les réseaux sociaux permettent aux consommateurs de se plaindre Companies are still falling short when it comes to customer relations. This finding comes from the 2012 Eptica Social Customer Service Study, carried out in May among 2,000 Internet users, half from the UK and half from France, to try to understand how consumer behaviour on social media is changing. According to the Eptica study, almost a third (31%) of all French consumers are complaining more now that they can use social media to communicate with companies. Over a quarter of these use this channel in the hope of obtaining a faster response. However, the study shows that in practice a large number of companies don’t respond to these complaints and that 78.8% of consumers never get a satisfactory answer to their question. More than 21% of their complaints remain unanswered and 82% of those who posted negative comments remained dissatisfied with the replies they subsequently received. Companies still have a lot to do… …but better late than never
How To Use Facebook Promoted Posts For Good...and Bad :: Why Use Facebook Promoted Posts :: Facebook Sponsored Stories | Zynali Marketing Solutions How and Why to Use Facebook Promoted Posts A few months ago, Facebook rolled out a new feature for page administrators, Facebook promoted posts. The premise of this feature is to pay a fee to Facebook, and they will distribute your chosen content to a greater percentage of people who ALREADY “LIKE” your page. Why doesn’t Facebook show my content to ALL of my fans? It’s not Facebook’s fault! I received a message from my friend, who is new to social media, and they were really concerned about this. I see the error of my ways. Here’s the good news, you can definitely turn the ship around! How to use Facebook Promoted Posts to recapture lost fans… Now comes Facebook promoted posts! Facebook promoted posts are super easy to implement. Parting tips… USE IMAGES! What do you think? Not sure where to start, or need some assistance?
La guerre des sexes sur les réseaux sociaux : avantage aux femmes On le savait déjà, les femmes dominent les réseaux sociaux. Plus actives, plus nombreuses, plus volubiles, leur présence est bien plus marquée que celle des hommes sur de nombreux espaces. L’infographie qui suit, réalisée par Digital Flash NYC , va également dans ce sens. Pour commencer, elles sont en majorité sur les deux réseaux sociaux phares, à savoir Facebook (64%) et Twitter (58%). 18% d’entre elles mettent à jour leur statut Facebook chaque jour, alors que les hommes ne sont que 11% à le faire. Si les femmes sont plus présentes, elles sont également plus prudentes.