Rank Tracker - Track Your Search Engine Rankings Easily! Dear Fellow Website Owner, If your site depends on Google and Yahoo! placements for traffic and sales, your search engine rankings are tied directly to your bottom line. That's why you need to keep a close eye on your rankings to make sure you're near the top at all times. Public Relations - Seven Ways to Gain PR Campaign Momentum Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function.
Blog - How to successfully respond to an editorial request Editorial requests are a great first step to building a relationship with a journalist, it is the only time they’ll come to you looking for content. However, in order to make the most out of this opportunity you need to be as helpful as possible in your response without overloading them with information. Although responses need to be short and simple, one liners such ‘I'm interested in this, I run a startup’ or ‘this is me, please contact me on’ don’t give the journalist any information about yourself, your business and why you are relevant to their request. Introduction Depending on whether the journalist is asking for a quote, case study or products for a gift guide you need to introduce your company. At the beginning of the response include your company name, what you do and where you’re based in one to two lines - this helps the journalist understand if you’re relevant and where you may fit in to their article.
How to use LinkedIn to drive Massive Traffic to your Site Exploiting the LinkedIn Traffic Goldmine by Steve Hughes LinkedIn is, amazingly, often overlooked by so many when talking about generating traffic from Social Media. Big Data Analytics - MetaGrid Analytics by Red Lambda Making sense of massive volumes of data is a constant struggle in IT environments. Most often, data is simply archived and indexed without analysis due to complexity, backhaul bottlenecks, or lack of scalable analytics tools. MetaGrid™ Analytics unlocks the intelligence in data at any scale, uncovering surprising patterns and valuable insights in previously unexplored territory. MetaGrid™ Analytics provides three valuable tools for navigating big data in any format: Clustering—Simplifies data and organizes it, dramatically reducing volume without losing detailClassification—Learns from operators to tell you what is happening based on prior context and predicts what new events areAnomaly Detection—Discovers unusual patterns, events and timelines deterministically
4 SEO Presentations w/ Tips, Graphics + Data You Can Use NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they'll be helpful learning tools and will make your deck-building processes easier than mine have been! The past few weeks have been a whirlwind for me, and they're not slowing down anytime soon. Just 2 weeks ago, I jetted off to San Marino (a small country in the northeastern part of Italy) with my travel blogging wife, Hannah Smith from Distilled, Marcus Tandler + Niels Dorje of TandlerDorje, Gianluca Fiorelli and Google's Avinash Kaushik (along with several great local speakers). Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. PR Measurement and Metrics If you doubt the importance of measurement and metrics, consider the results of a recent Gallup Poll, which showed that executives spend 24% of their time on "plan measurement and monitoring," second only to "strategic thinking/planning."