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The Hidden Cost Of Cheap SEO & Social Media Labor

The Hidden Cost Of Cheap SEO & Social Media Labor
Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google. I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners. So why would you trust your website and your online reputation— the very first introduction your customers will have with your business — to an inexperienced amateur or a too-cheap scammer? In life and online, you get what you pay for. Still not buying it? Image Credit: ByronShell via Flickr What Happens When You Try to Take the Cheap Route 1. What You Get: Google Penguin. Google hates link spam. Don’t buy your links. 2. What You Get: Google Panda 3. What You Get: Errors. 4. 5.

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New Link Maps Feature New Link Maps Feature By Dixon Jones November 7, 2012 Majestic has just launched a new “Maps” tab on Site Explorer to help you visualize where in the world people are hosting sites that link to any URL, Sub-domain or TLD. A literal “Link Map” if you will. A few years back we ran a competition to come up with good ideas for our data. Wiep won an iPad with his entry. How to Protect Your Website from Being Hacked - SEO Blog by Ahrefs The first thing to know about securing your website (and in my opinion, the most important thing) is that you are not doing this as an absolute guarantee against malicious attackers. Huge organizations regularly have their websites taken down by DDOS attacks or defaced by hacktivist organizations like the Syrian Electronic Army. In the worst-case scenario, their sites make their users’ Personally Identifiable Information (PII) become vulnerable due to cross site scripting. What I’m saying is, the security that you enable for your website is more of a sieve than an umbrella.

Webmaster Guidelines - Webmaster Tools Help Following the General Guidelines below will help Google find, index, and rank your site. We strongly encourage you to pay very close attention to the Quality Guidelines below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on or on any of Google's partner sites. General Guidelines Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.

User Experience (UX) Basic Training: Usability Week 2012 Conference Focusing on user experience (UX) can differentiate a company from its competitors. In one day, we give you a thorough overview of the user experience field and its many components. You will learn the importance of a user-centered design process and the benefit of incorporating UX activities at every stage of a project. This course is ideal for people who are beginning to work in user experience or have some knowledge of the field. It clarifies what UX professionals do, and need to do, to create good, usable designs.

3 Crucial UX Considerations Before Going Parallax - Studio by UXPin Skeuomorphism gives way to flat, and flat gives way to … something in between. One technique that’s taken hold in recent years is parallax scrolling — a visual effect that adds the illusion of depth to your site. In this piece, we’ll explain a few things you must consider if you want this technique to work for you. Having both the foreground and background content scroll at different speeds creates an illusion of depth. As Jacqueline Kyo Thomas points out in her excellent UX Matters article on the subject, “Parallax scrolling is very effective in guided storytelling.” In other words, you can help sell your products or services through a scrolling storybook.

Beware Google Bearing Gifts… Today, Google has launched its much anticipated disavowal links tool. This is an abject disaster for SEO. It is a brilliant move by Google. There’s an article here at Search Engine Land which will explain what this tool does and why it exists. You will also notice, Google is attaching a warning with using this tool. Here’s the problem. Link Building Tool Review: Ahrefs Ahrefs is a suite of tools that contains “the largest index of live links.” There is a free version and a premium version, an API, and an affiliate program. They have their own index, putting them into the same arena as SEO Moz and Majestic, and they post some useful stuff on their internal blog digest. Pricing starts at $79 a month and goes as high as $499 a month for more advanced plans. All plans offer a nice discount if you pay for a year upfront.

A 7-Point Hit List to Hiring an Exceptional Web Designer Web design horror stories haunt every crevice of the Internet, and anyone who has ever had the itch to hire someone to build a site. Remember Wolf from Pulp Fiction? When Vincent and Jules made their mess, he was right there to clean it up, with every detail precisely orchestrated in one glorious swoop. He made the impossible seem easy. That's how I feel sometimes. The client comes to me, and I have to Winston Wolf my way through a mess of a site, and help emotionally mend his or her shattered dreams of a perfect website. Google Launches Disavow Links Tool Google has launched a new and widely anticipated “disavow links” tool. The tool was announced by the head of Google’s web spam team Matt Cutts, when speaking during a keynote at the Pubcon conference today. The tool is live and can be found here.

Why Social Media ROI Can’t Be Measured – And Why That’s OK “There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. Website Launch Checklist: 55 Things To Do Before Launch It’s a lot of little things. That’s what web design is all about. There is a staggering number of ways to screw up. So quality is all about details. To make sure nothing is missed, professionals use checklists. We have a ton of these checklists here at Orbit. Google changes SEO forever with it’s Disavow Link Tool – What you Need to Do Right Now… Welcome. It looks like this is your first visit to our blog! Subscribe to Noble Samurai News and get updates every time we publish a blog article. Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial!

Cool Tools Lots of ideas for last minute holiday shopping There is still enough time to buy cool tools as gifts and have them arrive before Christmas. Here’s our complete list of gift ideas for 2016. (And here’s Boing Boing’s complete gift guide, too.) Happy Holidays! I started trying some of the ceramic coated pans a few years back and have found one to be the best, the Scanpan ($98).