The Hidden Cost Of Cheap SEO & Social Media Labor

Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. I know how devastatingly costly it can be to launch, maintain, and grow a business. So why would you trust your website and your online reputation— the very first introduction your customers will have with your business — to an inexperienced amateur or a too-cheap scammer? In life and online, you get what you pay for. Still not buying it? Image Credit: ByronShell via Flickr What Happens When You Try to Take the Cheap Route 1. What You Get: Google Penguin. Google hates link spam. Buying links is the overt way to take the cheap-and-easy route in linkbuilding (and scheming link builders abound), but it’s not the only one. An experienced SEO may have a well-established network of connections to start a linkbuilding campaign, but you’ll pay for those connections. Don’t buy your links. 2. What You Get: Google Panda Cheap, poorly-made content does nothing. 3. What You Get: Errors.

Using Social Awareness Streams To Learn What People Care About It wasn’t long ago that knowledge about our world came from newspapers, magazines, radio, TV, and of course, person to person gossip, storytelling and family gatherings. The Internet changed all that. Today, a person wanting to know the latest buzz studies social awareness streams (SAS). In the Just Behave column, we’ve discussed information architecture as it is used for search engine marketing and usability. If you’re only interested in keyword research for page rank purposes, you’re missing out on what people really care about. Social Awareness Streams A recent paper called “Hip and Trendy: Characterizing Emerging Trends on Twitter” calls social awareness streams “a class of communication and information platforms”. We’ve learned to Twitter while watching our favorite TV shows or mourn together the death of famous people. A slew of studies have shown the global impact on information, communication and the media due to popular social networking websites. Detecting Trends

Infographic: The Death Of SEO, Failed Predictions Over The Years SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years. The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.” The infographic is below; click to enlarge it: If you want the infographic for yourself, you’ll find it here: Infographic – Is SEO Dead? For our own reasons why SEO will never die, well, see our SEO Is Here To Stay, It Will Never Die post from 2010, which says in part: SEO is about understanding how these search engines get their information and what should be done to gain free traffic from them. People have had search needs since as long as they’ve been thinking.

4 Freeware to Setup Social Networking Website Here are 4 Free Software to setup social networking site. Using these software, you can set up your own social networking site like Facebook, Myspace etc. This comes handy if you want to set up an enterprise social networking website, or social networking site for your school / college, or social networking site for your community. You can control all aspects of such social networking website, including privacy. BoonEx Dolphin Sponsored Links BoonEx Dolphin is a free social networking software package that gives you set of tools to develop your own community and social networking site without spending any penny. If you an organization or event management group, than this web site is just apt for your prospective customers, as you can see your product popularity grow with your web site grow. This feature rich community-building software platform offers you all the software tools you need to build a community site. BuddyPress BuddyPress works on top of WordPress. SocialGo Elgg

HTML5 vs. Apps: Why The Debate Matters, And Who Will Win HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser. Many think it will save the web, rendering native platform-dependent apps obsolete. So, which will win? Native apps or HTML5? A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands. Access The Full Report By Signing Up For A Free Trial Today >> Here's why the Apps-vs-HTML5 debate matters: Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. In full, the special report analyzes: To access BI Intelligence's full report on HTML5, sign up for a free trial subscription here.

Bystander Effect - What is the Bystander Effect What is the Bystander Effect? The term bystander effect refers to the phenomenon in which the greater the number of people present, the less likely people are to help a person in distress. When an emergency situation occurs, observers are more likely to take action if there are few or no other witnesses. In a series of classic studies, researchers Bibb Latane and John Darley (1) found that the amount of time it takes the participant to take action and seek help varies depending on how many other observers are in the room. In one experiment, subjects were placed in one of three treatment conditions: alone in a room, with two other participants or with two confederates who pretended to be normal participants. As the participants sat filling out questionnaires, smoke began to fill the room. Example of the Bystander Effect The most frequently cited example of the bystander effect in introductory psychology textbooks is the brutal murder of a young woman named Catherine "Kitty" Genovese.