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The $1.3 Trillion Price Of Not Tweeting At Work

The $1.3 Trillion Price Of Not Tweeting At Work
On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since. As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. Savings comes from some unexpected places. Companies are embracing social tools--including internal networks, wikis, and real-time chat--for functions that go way beyond marketing and community building. Behind this laundry list is a more hefty benefit.

Related:  Social Media Collaboration

Brands Leverage Influencers' Reach on Blogs, Social Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals—generally bloggers or social media users with a greater than average reach among consumers—still have a significant presence in the marketplace. And they are prized by marketers for their ability to spread the word about products or services they believe in. According to a Technorati Media study from December 2012, 65% of top US brands reported participating in influencer marketing. And a similar 64% of those deemed influencers by Technorati Media—meaning they had greater than average reach in a particular marketplace—made revenue from blogging, whether from ads on their site or sponsored endorsements from brands. However, while most brands devote some money to influencer marketing, the amount is limited.

The Key To The Holiday Sales War? Winning The Social-Media Battle With the holidays quickly headed in our direction, virtually every marketer realizes that, now, more than ever, social media MUST be an integral part of any campaign. It’s no longer the trendy thing to do--it’s simply a necessary component of doing business. Consider the following 2011 statistics: Give Business a Social life « Watch the Brian Solis video – go on, it’s only 11 minutes, and he is an entertaining presenter. It’s OK, I can wait til you have finished. I’ll just quietly hum to myself, ho hum, hum, hum… ~~~ 11 minutes passes ~~~ Good wasn’t it? Marketers' list growth tactics In the 2013 Email Marketing Benchmark Report, an overwhelming 50% of our surveyed marketers indicated their lists were on a "somewhat positive" trend, with slowly growing lists. We also wanted to know how they were maintaining this positive trend, so we asked …Q: Which of the following tactics is your organization using to drive email list growth? Please select all that apply. Click here to see a larger, printable version of this chart When asked about the types of tactics their organizations used to drive email list growth, 77% of respondents indicated "website registration page" — nearly 30% more than the second-most selected option.Interestingly, nearly half of respondents still seemingly found value in paper, pencil and organic word-of-mouth, as 47% utilized offline events as a list growth tactic — 10% more than those who selected "online events." Points to Consider

Google snaps up Waterloo startup BufferBox Parcel pickup kiosk operator BufferBox Inc. is moving on up to Google Inc., quite literally, after being acquired by the huge tech firm. That’s because home base for the team behind the Waterloo, Ont.-based startup is the VeloCity Garage inside the Communitech Hub startup incubator, located in the famed Lang Tannery building in the warehouse district — downstairs from Google’s regional office. We’re really excited to be able to build out that vision quite a bit quicker than we otherwise would have without them on side

Zuckerberg: Facebook Is Going Into Search. The Question is: How? Zuckerberg: Facebook Is Going Into Search. The Question is: How? It has been a discussion for ages: will Facebook ever go into search. And if they do, will they be the long awaited Google killer? Can they beat Google at their own game? Many didn’t even expect Facebook to go into search anymore, after all, why didn’t they do it before?

The 3 types of content that drive Disney's blog Even if you do everything else right, your content marketing effort is doomed if your content doesn't appeal to your audience. For several years, to illustrate this point I have shown the Disney Parks blog. The blog is authored by 100 Disney Parks staffers, from its CEO to front-line employees. For Customer Experience, "Just OK" Is Not OK Excellent customer experiences fuel growth, drive loyalty, are emotionally rewarding, and inspire people to become vocal champions of brands and the organizations behind them. In 2012, three out of every four organizations recognized this and told Forrester that their goal was to “differentiate on the basis of customer experience.” In real life, most brands scored in the “OK” or “very poor” categories, according to Forrester’s 2012 customer experience index. Only 3% were ranked as “excellent,” a sharp decline that started in 2007 and is now at an all-time low.

The First Mile For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013. I’m sure you’ll see some element of customer-centricity on the list. Yet the challenge that exists for any organization trying to get closer to customers lies in the definition of customer-centricity. How Digital Behavior Differs Among Millennials, Gen Xers and Boomers While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth. eMarketer estimates that overall, 75.7% of the population goes online at least monthly, and penetration is even higher among younger demographic groups. Among Gen Xers, for example—defined as people born between 1965 and 1980—88.8% were monthly internet users as of December 2012, according to eMarketer estimates. Gen Xers are also highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smartphones.

Who Needs Y Combinator, Anyway? Not These Two Dropouts The words “entrepreneur” and “dropout” are often associated; think Mark Zuckerberg, leaving Harvard for bigger things, or the young people goaded and funded by Peter Thiel. It’s easy to imagine a college student planning to drop out of school to join Y Combinator; rarer, though, is the person who has gotten his startup into that famous accelerator, only to abandon it. Yet that’s what Noah Ready-Campbell did. He and his business partner, Calvin Young, both ex-Googlers, joined the Y Combinator program in the summer of 2011. Within a week or two, they dropped out--becoming, so far as they’re aware, only the second team to ever do so. Not long after withdrawing their micropayments company from Y Combinator, the team decided to further pivot into a completely different business, a secondhand clothing marketplace for women called Twice.