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The $1.3 Trillion Price Of Not Tweeting At Work

The $1.3 Trillion Price Of Not Tweeting At Work
On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since. As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. Savings comes from some unexpected places. Companies are embracing social tools--including internal networks, wikis, and real-time chat--for functions that go way beyond marketing and community building. Behind this laundry list is a more hefty benefit. Related:  Social Media Collaboration

Social Media: The Natural Way to Promote Your Mobile App The number of mobile apps ready for download in the App Store and the Android Marketplace currently stands at 1.1 million (according to a recent study by No, that’s not a typo, 1.1 MILLION apps! 80% = the number of apps industry researchers suggest fail to hit the 1,000 downloads mark. At the beginning of the mobile device craze, simply having an app was enough to get you noticed by consumers. Luckily, we live in the era of synergy between mobile apps and social media. To find the right mix of social media promotion for your app, it helps to know a bit about what’s working. Example One: Words with Friends Words with Friends is a modernized version of the classic game Scrabble. Example Two: Foodspotting The Foodspotting app combines three of most popular trends in our culture: mobile apps, social media, and food. Example Three: Evernote Just like with any promotion, you’ll need to research where your target market is spending their online time. Read More: 105inShare

GE Software: A Massive Startup In The Bay Area Posted by Tom Foremski - September 5, 2012 One of the largest startups in and around Silicon Valley is GE Global Software in San Ramon, California, a brand new division of giant General Electric, built from scratch into an organization of 400 engineers, growing to as many as 800 software engineers and researchers by year end. Betting big on software is a key business strategy for GE. The business group's annual revenues were more than $142 billion in 2012. Software is a far more scalable business than services, which are constrained by staff numbers. Its goal is to create a unique asset, a cutting edge software group capable of supporting the many varied business groups that make up GE's industrial conglomerate. It will require common software platforms that can integrate many different applications, plus development of cutting edge user interfaces, and the integration of hundreds of tools and third party technologies. Here are some notes from my meeting with Mr Ruh (photo top).

AndesBeat The Key To The Holiday Sales War? Winning The Social-Media Battle With the holidays quickly headed in our direction, virtually every marketer realizes that, now, more than ever, social media MUST be an integral part of any campaign. It’s no longer the trendy thing to do--it’s simply a necessary component of doing business. Consider the following 2011 statistics: * 66% of Black Friday purchases resulted from social media interactions When you combine those convincing numbers with the fact that 61% of holiday shoppers research their gift buying choices through social media, it creates a compelling picture that merchants ignore at their own peril: The holiday sales war can easily be won or lost on the social media battlefield. With every big company bombarding social media users with daily deals and requests to “like” and “follow” them, how do you make your holiday campaign stand out from the pack? #1: Ramp Up Your Responses Brands only respond to, on average, half of the posts on their social media pages. [Image: Flickr user Arti Sandhu]

The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Exhibit Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent. Enlarge Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises.

Social Marketers Don’t Walk The Talk Brand and agency marketers don’t see social media marketing as a lead or sales generation channel, don’t spend much money on it but insist that it’s an integral part of the marketing and business mix. Those are my early takeaways from Adobe’s Quarterly Digital Intelligence Briefing on Managing and Measuring Social produced by Econsultancy. Certainly, charts and graphs can be misleading when not spending ample time cross-tabbing the data and checking this angle and that, but here are the survey results of over 650 marketing professionals, a nearly even distribution of agency and brand-side and B2C/B2B, that helped me to that assertion: When asked what are the top roles for social within the organization, lead generation was fifth and sales was seventh in the pecking order with awareness taking the top role. When asked how much is spent annually on social media marketing activity, 60 percent of businesses that generate less than £100 million (in British pounds – more on U.S.

(4) Social Media Marketing for the AEC Industry Para que serve um muro de arrimo na construção | Blog da Engenharia Um muro de arrimo, ou parede de retenção, é uma estrutura de estabilização usada para segurar o chão inclinado no lugar e para evitar a erosão e o movimento do solo, especialmente em atividades na construção civil. Uma parede de retenção deve ser substancial e resistente na estrutura de modo a acomodar e redistribuir a pressão causada pela inclinação do solo. O muro é normalmente projetado com orifícios de infiltração, que permitem recolher a água subterrânea antes de ela escapar. Vários materiais diferentes podem ser usados para construir uma parede de retenção. Erguer uma parede de retenção pode ter uma série de passos ou fases, o que permite um design mais atraente, bem como mais eficiente no controle da erosão. Pedras grandes e dormentes foram muitas vezes utilizados para construir um muro em camadas de retenção no passado. Via Manutenção & Suprimentos

Google snaps up Waterloo startup BufferBox Parcel pickup kiosk operator BufferBox Inc. is moving on up to Google Inc., quite literally, after being acquired by the huge tech firm. That’s because home base for the team behind the Waterloo, Ont.-based startup is the VeloCity Garage inside the Communitech Hub startup incubator, located in the famed Lang Tannery building in the warehouse district — downstairs from Google’s regional office. We’re really excited to be able to build out that vision quite a bit quicker than we otherwise would have without them on side On Friday, Google announced it has acquired the not-quite-two-year-old startup for an undisclosed sum, which means the team at BufferBox will be moving their operations up a flight of stairs to join the Google team on the upper floor of the building. “Being a small company and a startup, there’s obviously a lot of challenges,” BufferBox chief executive Mr. We think there’s a real exciting space beyond this amazing start with boxes “We’re going to keep doing BufferBox,” Mr.

Expertise – Social Business Planning Today, business runs at real time and companies need to adapt faster than ever. In order to meet the challenges which fast moving technologies and new customer behaviors create—a business must evolve its people, processes and technology platforms in order to take full advantage of market conditions. Edelman's Social Business Planning services help companies manage this change strategically and holistically. We've helped companies like Waste Management re-organize their internal governance and social business infrastructure to create a unified external presence in social media. Social Business Planning is Edelman's proprietary methodology for managing organizational change in a connected world. For more information about our capabilities in social business planning, please contact David Armano.

Instagram Surpasses Twitter in Daily Mobile Traffic Instagram, the popular photo-sharing platform, attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via mobile device, according to data from comScore Mobile Metrix 2.0. Instagram's August figure is a nearly tenfold increase from six months earlier—from 886,000 average daily visitors in March 2012. Twitter's mobile traffic also increased over the six-month period, but at a much slower rate. Moreover, Instagram users spent 257 minutes accessing the photo-sharing site via mobile device in August, on average, whereas Twitter users spent 170 minutes visiting the site via mobile over the same period, comScore found. Even so, Twitter attracted roughly 29 million unique users in the US via mobile device in August, compared with nearly 22 million for Instagram (comScore measured use across iOS, Android, and BlackBerry devices that accessed both sites via native application as well as via mobile Web browser).

Related:  Social Media