study: TV viewing increasingly accompanied by use of social media 62 percent use social media while watching TV - an 18 percent point increase in one year 67 percent use tablets, smartphones or laptops for TV viewing 60 percent use on-demand services on a weekly basis The results of Ericsson (NASDAQ:ERIC) ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Figure: How often people discuss TV or video on social networks while viewing Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. More than half of consumers want to be able to choose their own TV and video content.
Top 5 push notification tools that bloggers can use to boost traffic Web push notifications are a great marketing channel for bloggers. They are permission based and are capable of pushing personalized content to prospects. Right from delivering relevant and targeted content to building a strong base of loyal audience, web push notifications can do everything to enhance customer re-engagement. Given the multitude of choices, it can be a difficult task to choose the best push notification tool. The express purpose of this article is to keep you informed on the best 5 push notification tools. Let’s delve into details. 1. This web-based push notification platform is popular among online content publishers and ecommerce store owners. PushCrew lets digital marketers add not only images and CTAs but also emoticons to push notifications. PushCrew also gives a detailed status and tracking report. Other Top Features Drip Campaign DashboardNotification Consultant and Implementation EngineerMulti website and multi user support 2. 3. Are you an ecommerce entrepreneur? 4.
Outlook Report Vol 10 Mobile devices are used frequently in conjunction with other screens, including the big TV in your living room. Anyone who has ever tapped out an email on their iPhone, while checking a score on the VAIO balanced on their lap, while keeping an eye on American Idol on their 40-inch BRAVIA knows this. Yet many marketers today are ignoring this ubiquitous consumer behavior as they over-focus on mobile as a stand-alone medium. Media multitasking is not a new thing, of course. At a minimum, multitasking adds another layer of complexity to the evolution of media measurement. Which leads us to this: Lots of data has been published about the fact that consumers are using mobile and tablet devices while watching TV, but little of it has gone deep enough to be really useful in planning a multi-screen strategy. We found that a stunning 80 percent of respondents are mobile multitasking while watching TV. Multitasking is both an enhancement and a distraction. Reality News Comedy Sports Food
Berg Explores The Future Of Touchable Movies (Video) We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end--and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become. Interestingly enough, the technique itself isn’t really all that complicated to create. The effect is entirely different from a 3-D render. “There is something beautiful about the analogue, optical qualities of lenses, cameras, and moving images that don’t exist in 3-D, and this is not about simply rotating objects, it is about getting our hands 'dirty’ in the medium of cinema,” Arnall tells Co.Design. In other words, Berg is just scratching the surface of this new medium with their above experiments in threads and Rolexes. We’re all a bit obsessed with 3-D at the moment.
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Twice as much TV? How networks are adapting to the second screen Network AMC has created an interactive mobile app called Story Sync for its "Walking Dead" series. Using another digital device while watching TV is fairly commonTV networks are experimenting with ways to reach their audiences on the second screenThey have to keep in mind that less is more and be wary of distractionsThe possibilities of second screen are still developing (CNN) -- The next time you pause to watch TV -- anything from the morning news to a prime time drama -- try an experiment: Watch the show in its entirety without interacting with another device. That means no checking email, no texting, Tweeting, pinning, visiting Facebook or hunting for spoilers. No unlocking your smartphone every 60 seconds or casually flipping through content on your tablet or e-reader. For many of us, that's far less intuitive than it sounds. But for 41% of tablet owners and 39% of those owning smartphones, that multitasking is more like once a day, at a minimum.
Research and Development: An Affective Interface for Mood-Based Navigation Push Notifications vs Email Marketing - Why Push Notifications is Better for Your Blog – Pushmaze Sharing is caring! Push notification – is a kind of message which shows up on mobiles / smartphones. App publishers are free to send web push notifications to users as per their discretion, provided they have the consent of users. These notifications can be used to display scores, a message for opting any opportunity or coupon or simply know the latest offers or available sales. Email push notifications mostly look like mobile alerts or text messages. All mobile operating systems such as Fire OS, Windows, Blackberry, Android and iOS support push notifications. Push notification provides value and convenience to the app users. News and scoresWeather and traffic notificationsTravel information, flight check in The app publishers use push notifications to connect directly with users. Promoting offers or productsBettering the customer experienceHelping to know apps betterSending receipts of transactionPromoting stuff published in social media Push Notifications vs.