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Insights show how consumers use different devices together

Insights show how consumers use different devices together
How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action? If these things sound familiar, that’s because they’re all part of the new norm in multi-screen behavior. In “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers. Below are highlights from our research: Click to enlarge We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity.

http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html

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Outlook Report Vol 10 Mobile devices are used frequently in conjunction with other screens, including the big TV in your living room. Anyone who has ever tapped out an email on their iPhone, while checking a score on the VAIO balanced on their lap, while keeping an eye on American Idol on their 40-inch BRAVIA knows this. Yet many marketers today are ignoring this ubiquitous consumer behavior as they over-focus on mobile as a stand-alone medium. Media multitasking is not a new thing, of course. People have used laptops in front of the TV since... well, probably since the first laptop entered someone’s home. We’ve seen data on this behavior for years, and yet, beyond putting a URL on screen or asking people to “like” a brand on Facebook, most TV spots don’t acknowledge or attempt to capitalize on the fact that the consumer is watching with a Web-enabled device on their lap or in their pocket.

Web Foundation Launches the Web Index The World Wide Web Foundation today launched the Web Index – a new country-by-country global study that measures the impact of the Web on the world’s people and nations. Web inventor and Web Foundation founder Sir Tim Berners-Lee hosted an event in London to mark the launch of the Index. He was joined in conversation by two of the world’s leading Web experts: Wael Ghonim, internet activist and Head of Marketing of Google Middle East & North Africa, and Juliana Rotich, co-founder and Executive Director of Ushahidi, the Kenyan crowd-mapping platform. Their discussion was moderated by Stephen Fry, one of the UK’s most influential Tweeters and an advocate of internet freedom. Sir Tim Berners-Lee said: ”The Web Index was created to measure the state of the Web in the world. Each country will see not only where they rank compared to others, but also what the World Wide Web Foundation thinks they need to do to improve.”

Imagining the Internet Latest Project: The 2014 Hall of Fame interviews, recorded in Hong Kong Hall of Famers share wisdom Imagining the Internet sent a team to the Internet Society's 2014 Internet Hall of Fame induction in Hong Kong to gather interviews with 28 top global Internet leaders. 20+ Cheatsheets & Infographics For Photographers We love cheatsheets as one can refer to them and make quick amendments to better our skills. Since many loved our last compilation of cheatsheet for designers, we’ve decided to compile another set of cheatsheets, this time for photographers. Amateur photographers, and even pros can easily benefit from these cheatsheets as it is a resource for fresh and new ideas. We’ve scoured the Web and have found a wide variety of cheatsheets covering various aspects of photography and catering to the many levels of skills and interest of anyone who calls themselves a photographer. Most of the pictures you see here are cropped for a nice fit, so remember to click on the links to check out the entire cheatsheet or infographic.

Web Analytics - IBM Digital Analytics Gain insight from digital analytics and comparative benchmarks IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes. A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed. Gain insight with intuitive reporting.

How Did Detroit Labs Build A Successful Business? By Letting Employees Screw Around Reports of Motor City’s death have been exaggerated, although not greatly so. Detroit is a poster child for downtrodden America, having shed an astronomical number of manufacturing jobs decades before the Great Recession further hastened (and broadened) that economic decline. Detroit the Dinosaur hardly feels like the right place to investigate pockets of American innovation. And yet. In a converted theater in downtown Detroit, Detroit Labs is a testament to the city’s resilient spirit of invention. The one-year-old startup designs and builds mobile applications, including Domino’s ordering app, which accounts for $150 million in annualized revenue, and the Chevy Game Time app, which dominated the Super Bowl last January, outranking Angry Birds for a time in the iTunes app store.

This App Knows More About Your Facebook Account Than You Do Nearly 50% of my Facebook friends are married, which adds up to 123 people total. Meanwhile, 20.1% or 51 of my friends are in a relationship, and 13 are engaged. All this information I now know thanks to a new "Facebook Report" by Wolfram Alpha, which will gift you with more knowledge than you could possibly ever want to know about yourself and your Facebook profile. You can access your data by going to Wolfram Alpha's site and typing "Facebook report" into the search box. Results will ask you to authenticate the app, giving it permission to analyze your account and tell you details.

10 tips for using audio more effectively in multimedia stories Sound can make or break a multimedia production, whether it’s an audio slideshow, a documentary video or an interactive narrative. Unfortunately, audio often gets short shrift. Visuals and interactive elements tend to command our attention, and just getting the story right can become an all-consuming task.

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