Salsa's launches interactive 'Sexy Mexi' campaign in Aussie shopping centres via Retail Zoo Fresh Mex Grill retailer Salsa's today launched an interactive Adshel campaign in shopping centres throughout Australia inviting consumers to accept a proposal from their very own 'Sexy Mexi' via Retail Zoo.The posters feature Salsa's 'Sexy Mexi' bended on one knee, proposing to a cut out of a woman's figure.Consumers are invited to take their place in the posters and snap a photo with the 'Sexy Mexi' before heading in store to present the photo and receive their two-for-one burrito or bowl. Says Dan Bradley, director of marketing, Retail Zoo: "We created this campaign to provide an opportunity to interact with the Salsa's brand in a cheeky and irreverent way. "There is a strong offer which provides a great call to action, in a way that is highly engaging. In an environment of over-communication we wanted the creative to stand out." Creative agency - Retail Zoo Design/production - Retail Zoo Media strategy/buying - Ballyhoo
Curating content: How to build a content marketing strategy In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of SmartInsights.com shares tips on best practice to get better results from digital marketing. This month Danyl explains how to put content curation front and centre in your content marketing planning. I’ve been spending some time recently writing a content marketing plan for a client, at First 10. As a part of that plan I’ve focussed on content curation as a major part of the programme of activity over the next 12 months. In their case the reason why they’re investing is that it’s right strategically and suits their budget. Curating content is an activity of central importance for your brand if being useful to your audience is something that you appreciate matters for modern marketing. Remember that it takes time Curation is not an opt-out or quick fix. Content curation can deliver on multiple marketing objectives: Our 23 ideas to help you with content curation Sources of content come first…
What Successful People Do With The First Hour Of Their Work Day Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school. But many successful people schedule themselves a kind of grown-up home room every day. You should too. The first hour of the workday goes a bit differently for Craig Newmark of Craigslist, David Karp of Tumblr, motivational speaker Tony Robbins, career writer (and Fast Company blogger) Brian Tracy, and others, and they’ll tell you it makes a big difference. Don’t Check Your Email for the First Hour. Tumblr founder David Karp will "try hard" not to check his email until 9:30 or 10 a.m., according to an Inc. profile of him. Not all of us can roll into the office whenever our Vespa happens to get us there, but most of us with jobs that don’t require constant on-call awareness can trade e-mail for organization and single-focus work. Gain Awareness, Be Grateful Choose Your Frog
New World avoids dullness once again with its ode to sport Colenso BBDO and .99's impressive 'Every Day a New World' brand campaign received a bit of international attention when it was released and was even used in an opinion piece in Mumbrella to prove that New Zealand's advertising was better than Australia's. And now, to celebrate its love of sport—from its sponsorship of the Silver Ferns to its support for a range of local sports teams around the country—and show that it's the place to go to feed the troops, it's released another good one called 'Game Day'. And it may be the only supermarket ad ever made that references the nervous sporting poo. When we chatted with Foodstuff's group general manager of marketing Steve Bayliss about the 'Every Day a New World' campaign he said the biggest risk you could take is being dull. And like the first three ads, this one, which was shot beautifully by Darryl Ward from Curious (the first three were shot by Patrick Hughes of Finch), can't be accused of dullness. And this campaign continues to do that.
The Future of Advertising 2020 Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui. See all the winning ads below Seven different categories were included this year in an effort to broaden the amount of work that could be recognised and reference the growing role of digital for publishers and advertisers. To celebrate this year's day of romance, a bunch of foldable DIY roses was included in every edition of the New Zealand Herald, which meant the sensitive new age Tui drinkers were able to "keep [their] dosh for a dozen of another kind." The winners:
How Google+ And Topshop Co-Created London Fashion Week's Most Interactive Show Last fall Justin Cooke, Topshop’s energetic 31-year-old chief marketing officer, took the high street fashion chain’s social presence to a new level when he collaborated with Facebook on a "Customize The Catwalk" experience during London Fashion Week--over 2 million people watched that show online. This season, Cooke and Topshop partnered with Google+ to build upon last fall’s success with a dynamic array of social experiences before, during, and after yesterday’s Topshop Unique show at London’s Tate Modern museum. Since the collaboration’s live video initiative began on Friday afternoon, it has garnered over 4 million views across a multitude of platforms. The Topshop collaboration is by far Google+'s biggest partnership with a major brand to date, according to Marvin Chow, Google+'s global marketing director. Here’s how they made it happen: Editing Ideas--And Creating A Narrative "Two of the movies I worked on were James Bond movies," says Cussen. Bringing The Experience In-Store
Gravity Coffee gives intern the worst/best first day ever in new campaign via Special Group NZ Special Group New Zealand helped Gravity Coffee Roasters send a young Auckland intern to an ultimate coffee destination - El Salvador. Kirstie Stanway (left) arrived for her first day as an intern at More FM Auckland. Within an hour, she was on her way to South America. Unbeknown to Stanway, she had walked straight into a new marketing campaign for Gravity, served up by Special. Her first task was to make a coffee for breakfast show DJs Marc Ellis, Amber Peebles and Stu Tolan. Now she has just one week to travel to get the coffee beans, fly back and learn how to blend and roast, then a day of barista training from a champion barista - then back to the radio station to prepare the perfect cup of coffee. First stop is Monte Sion, Gravity's coffee plantation in El Salvador - a 30-hour flight from Auckland. Says Michaela Dumper of Gravity: "It's going to be a hard but exciting experience. Robber's Dog director Tim Pierce is following and filming the entire project.
When It Comes To Content Strategy, It's Better To Think About Spreadability Than Stickiness A few years back, a client came to my agency with a desire to show its "thought leadership" online. A key executive there was a credible source on healthy living, and the company wanted to find ways for him to share his expertise online. We considered the question from the audience's eyes, thinking about the company's content in relation to other online communities and destinations online focused on the same subject, and considering as a goal seeing audiences sharing and engaging with our client's material in those various destinations. The company would hear none of this way of thinking. Why, they asked, would they want to pay any mind to discussions about healthy living elsewhere? Wouldn't dispersed engagement be harder to measure and dilute focus on their expert? The disconnect between my agency and our client stemmed from contrasting mindsets. No matter what we said, the company couldn't be convinced. [Image: Flickr user Doug Wheller]