Column Five Webinar: Visual Content Q&A Recap
We had a great webinar last week on visual content with Maria Pergolino, Sr. Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. Unfortunately we didn’t have enough time to answer all of the great questions about visual content that our audience asked during the webinar. So, we wanted to do a follow-up blog and share our answers to all of our readers. Q: How does a company find someone to produce visual content? A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Check out the Marketo Facebook page for more examples. The Lionel Richie meme doesn’t mention Marketo anywhere in the copy. For a collection of marketing memes, check out our Pinterest board here. Missed the webinar?
24 Totally Free Social Media Icons | escapepod
Part of design work is production, so in our day to day workflow we always come across the need to create specific items again and again. Social media icons are one of these elements. We find for every new project, we usually have to end up making an entirely new set to meet the look and feel of the website or application we are developing. So we’ve decided to share Here is a set of 24 totally free Social Media icons for your next project. We hope you like them. Grab them while they are hot. Download 1.4 mb
Curating content: How to build a content marketing strategy
In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of SmartInsights.com shares tips on best practice to get better results from digital marketing. This month Danyl explains how to put content curation front and centre in your content marketing planning. I’ve been spending some time recently writing a content marketing plan for a client, at First 10. As a part of that plan I’ve focussed on content curation as a major part of the programme of activity over the next 12 months. In their case the reason why they’re investing is that it’s right strategically and suits their budget. Curating content is an activity of central importance for your brand if being useful to your audience is something that you appreciate matters for modern marketing. Remember that it takes time Curation is not an opt-out or quick fix. Content curation can deliver on multiple marketing objectives: Our 23 ideas to help you with content curation Sources of content come first…
Visualize your Site's Link Graph with NodeXL
I would like to share a recent new tool finding that hopefully can help you to analyze your site’s linking with an easier graphic visualization. I’m a very visual person and when I get a list like this of a site’s links from Google Webmaster Tools, Screaming Frog or any other crawler I struggle to get the information I usually want as fast as I need: Don’t get me wrong: I love and happily pay for Screaming Frog and I’m thankful to have Google Webmaster Tools, but I wish to easily visualize the information I get from these tools to better analyze how the different site pages and areas are internally linked in my site for example, or which are the most externally linked to areas of my site and how they connect to each other with the information I can also get from tools like Open Site Explorer or Majestic SEO. Because of this I’ve been looking for a solution for some time and I have recently found a good option to visualize a site’s linking data: NodeXL. Nice isn’t it?
Smart Leaders Get More Out of the Employees They Have - Liz Wiseman
by Liz Wiseman | 10:00 AM August 20, 2012 Where do you turn for the resources you need to fuel growth? Do you hire new talent, or ask for more from your existing employees? In growing companies, the temptation to fuel growth by hiring new talent is almost irresistible. The hiring path is especially compelling for hot growth companies; they are inherently attractive employers and can afford new resources. But before calling the recruiter, perhaps you should consider how completely you are using the resources already inside of your organization. Let’s look at example from the heart of high-growth Silicon Valley. Most companies are adept at bringing in smart, talented people but few companies put as much discipline into understanding how fully they are using the talent they’ve acquired. However, the costs of under-utilized employees are far deeper than just the waste of payroll dollars. Too many companies are looking for talent in the wrong place.
LinkedIn Revamps Brand Pages
LinkedIn is rolling out new brand pages to boost engagement between job hunters and companies on the social network, according to an announcement Thursday on LinkedIn's website. The revamped company pages are more visual and less flooded with widgets. There is a large cover photo at the top of the page, similar to Facebook, and company updates about product announcements and job opportunities are displayed more prominently. Behind the scenes, LinkedIn has come up with an algorithm to make sure that each company's update stream is customized for the person checking the page, ensuring that the user sees the most relevant posts first. LinkedIn has introduced several new features in recent months to get users more engaged on the social network. Several companies have already updated their pages, including Citi, Dell and Philips. Mashable composite: Photo courtesy of Adriano Gasparri.
The Future of Advertising 2020
Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One
For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help those who didn’t look at their analytics every day? In reality though, these messages were just intended as a heads up to let site owners know when a page that previously brought substantial traffic to the site might be having issues of some kind (in the case of a traffic drop) or when a page may newly have become a traffic driver. If you receive a message about a traffic drop, your plan of action should be the same as any traffic drop investigation. 1. Check: 2. The best way to check this is to go into Google Webmaster Tools and then navigate to Search Queries and then Top Pages. 3.
Did You Hear? Old School, MBA-Born Strategy Is As Horrifying As It Is Dead
Nilofer Merchant has a bad habit: she tends to doodle when she doesn't want to say the wrong thing. She had been brought in as a "guest visitor" to a Fortune 500 boardroom to see if she could be a leader there. And she was doodling. She wanted to see if the board understood that their market was shifting underneath them, and, if so, what their next move was. The hours ticked by; the buzzwords stacked up; she doodled. This board, she realized, thought their job was to build a bigger moat around their focus area, unaware that they should be building a drawbridge. Getting to know the leadership team had turned into a lesson on the disconnect between MBA orthodoxy and business reality. Merchant, a former Rubicon Consulting CEO turned corporate director (who also writes books and tweets and gives TED talks), returned to her office with an epiphany. “There’s a set of things that people are still taught in business school as true that I know to be dead,” she says. It’s exactly that.
