6 Tips for Using LinkedIn the New Endorsements A word of praise goes a long way in social media. LinkedIn recently made the endorsement process super-easy with just a simple click. LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks. How LinkedIn Endorsements Can Help You Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not. Add some skills which will show on your public profile. In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. Above all, this LinkedIn Endorsement feature is an easy way to make a little gesture and show recognition to your business connections whom you value the most. So how does it work? #1: Add Some Skills
Facebook Graph Search en SEO Zitten we te wachten op Facebook Graph Search? Er is in de afgelopen dagen veel over geschreven. Wat is het? Wat kun je er mee? Is het revolutionair? Daar komt dan nog eens bij dat de manier van zoeken die Facebook voor ons in gedachten heeft echt wat anders is dan dat we gewend zijn. Maar terug naar de basis. Bye bye Google! Een aanval op Google? En wat moet Google ondertussen doen? SEO voor Graph Search Nu we het toch richting Google zijn gegaan: hoe zit het met SEO voor Facebook? Denk aan: Je naam. Wat ik nog te veel onderbelicht vind, is dat de zoekresultaten binnen Facebook nog steeds aangevuld zullen worden door Bing. Liken like it’s nobody’s business De core van de zoekmachine is natuurlijk een like van een pagina. Focus dus vooral op kwaliteit en interactie. Conclusie Eindelijk heeft de social gigant zijn grote oog verschoven naar een nieuwe pijler: zoeken. Zijn er privacy issues? Is er SEO voor Facebook? En nu?
5 Tips for Optimizing Your LinkedIn Company Page Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page. #1: Banner Images Bring your Page to life! Social Media Examiner's LinkedIn Company Page banner. The default landing tab for your Company Page is the Home tab. This is very similar to the Facebook Cover Image that you are able to utilize on your Facebook Business Page, although the image size is different. Use the banner space to illustrate and extend your unique branding and messaging. Note that you will not be able to place a clickable URL behind your primary banner image. Sprout Social's LinkedIn Company Page banner. Don’t be afraid to make your banner image eye-popping or attention-grabbing! #2: Career and Products Now Featured on Home Tab
Vine: Another Great Social Media Marketing Tool Instagram took over the world of apps by storm. If you have a Smart Phone that supports Instagram, you probably downloaded the app and uploaded photos of cats, cars and selfies (Is 'selfie' in the dictionary yet?) Brands and marketers immediately picked up on the app and used it to their advantage. I'm sure many of us marketers were anticipating the next big thing…and then along comes Vine. I downloaded the app once buzz started generating around it, but I never actually used it until recently. I love it. I think brands should start using this app because it has a lot of marketing opportunity, and really should be applied to your social media strategy. Here's why: Holt Renfrew If you love fashion (I do!) Real Sports Real Sports has gotten fairly creative. Toronto Raptors Going to Toronto Raptors games are a lot of fun. How Do You Use It? Like Twitter and Instagram, you can still use hashtags to search for specific things. The Next Big Thing? Vine is a great marketing tool.
LinkedIn Marketing: New Features to Enhance Your LinkedIn Results Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, . Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download Here are some of the things you’ll discover in this show: LinkedIn Marketing Discovery of the Week
4 Facebook Marketing Tips For Businesses Facebook has to be one of the best ways to get your message out there as a brand as there are just so many people using the site, you need to be involved. Social media has pretty much taken over our lives these days and basically, if you aren’t involved in Facebook and Twitter, as well as a number of other social networking websites, you are missing out and more importantly, your business is missing out too. The problem is, a lot of people don’t think marketing on Facebook works as they aren’t using the website properly. There is nothing worse than having a Facebook page for your business and simply posting out spammy rubbish that your fans aren’t going to be interested in. #1 – Find The Best Times To Post Facebook Insights can help you see how well your status was received and how many people saw it. It doesn’t matter whether your business is an international brand or a small local company, this is something that you still need to look into before posting. #4 – Use Sponsored Posts
feeds.harvardbusiness.org/~r/harvardbusiness/~3/FB1SNEfJmJ8/top_salespeople_use_linked.html by Steve W. Martin | 8:00 AM April 5, 2013 I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. All of the study participants sell technology-based products to the IT departments of mid to large size companies. The study included three types of salespeople: 33% were inside salespeople who sell exclusively over the phone, 41% were outside field reps responsible for acquiring new accounts, and 26% were outside field reps who managed existing client account. The results suggest there are four basic LinkedIn user classifications: Enthusiasts: Twenty-five percent of the study participants would be classified as “Enthusiast” LinkedIn users. Casual: Forty percent of participants would be classified as “Casual” LinkedIn users who access their account on a regular basis. Personal: Fifteen percent of participants would be classified as “Personal” LinkedIn users. Here’s how data from the first two groups breaks down:
How to Use the LinkedIn Contacts Feature Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features. What is LinkedIn Contacts? LinkedIn announced the new LinkedIn Contacts in April. This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place. From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile. Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist. To see if you have this new feature, click on Contacts in the top navigation. The first screen in the new LinkedIn Contacts feature. Manage Your Network With LinkedIn Contacts Sync Your Contacts and Calendars New Search Functionality
Six Ways to Grow a LinkedIn Group, Tips From the Pros Are you part of a LinkedIn group that has stalled? Do you want to create a LinkedIn group? LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry. But it can be challenging to grow your group and get the people you want to join and participate in the discussions. We asked the pros to share their best tips to grow your LinkedIn groups. Follow these tips and you’ll find it easier to create the type of community you’re looking for. #1: Use Email to Send Invitations That Convert Viveka Von Rosen You’ll need to send out invitations to get your contacts to join your LinkedIn group and LinkedIn has a form for you to do this. The default LinkedIn message that’s sent when you fill out the form below is: “Subject: Name invites you to join Group” and “Welcome Message: I would like to invite you to join my group on LinkedIn.” Standard LinkedIn group invitations can be boring. Let’s face it. Let’s take a look at how this works. Mike Delgado