LinkedIn Ads se décline aussi en français Depuis 2003, LinkedIn met en relation les professionnels du monde entier. Ses 175 millions de membres en font le plus grand réseau professionnel sur Internet. Pour vivre, la société s’appuie sur différents business models qui génèrent des revenus issus des souscriptions des membres, de solutions marketing ou d’offres d’emploi. Parmi ces services payants : LinkedIn Ads, qui, comme son nom l'indique, est une solution de publicité en libre service servant à créer et à placer des publicités sur les pages les plus consultées du réseau social professionnel. À ce jour, cette offre existait uniquement en anglais.
Top Five Ways to Use LinkedIn for Social Media Marketing LinkedIn can be a useful source for social media marketing. It is easy to use and free, with over 60 million members. This is a market where people expect to network, get to know different companies, and expand their own business circles. No matter what service or product a LinkedIn page represents, it puts a personal, yet professional face on any company. Below are the top five ways LinkedIn can be used to grab attention from this audience, and generate quality leads. 1. As the business owner, once a personal profile has been set up and some friends and employees have been established in the network, it’s important to ask around from these connections for recommendations. 2. Since social media is founded in the interaction between people, it’s also just as important to give out reviews and recommendations to colleagues and to clients. 3. A personal network is great, and is important on LinkedIn for showing the authenticity of the company, but it won’t reach beyond that network. 4. 5.
7 Ways to Prospect for New Customers With LinkedIn Does your company sell to other businesses? Are you looking for leads? There’s likely more new business for you on LinkedIn than you’re currently tapping. LinkedIn now boasts 161 million members, including executives from each of the Fortune 500. No matter the job title of your best prospects, you can find them on LinkedIn. Here are seven ways to find new customers with LinkedIn. #1: Develop Connections and Meet Second-Degree Connections The people you’ve connected to directly on LinkedIn are called first-degree connections. You can increase your network by clicking on “Add Connections” and giving LinkedIn temporary access to your email or by pasting your emails in. Automatically access your email contacts temporarily to invite them to connect with you on LinkedIn, or add emails manually. Below is an example of how your LinkedIn network can help your business: Bill Waterhouse, a regional director for Technical Innovation, was the first person in the company to use LinkedIn.
LinkedIn Embraces Publishing: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Gives Thought Leaders a Publishing Platform: Thought leaders can now publish articles on LinkedIn and users can choose to follow content from their favorite authors. LinkedIn provides thought leaders an opportunity to reach a wider audience. LinkedIn Adds Featured Updates on New Company Pages Now Rolling Out for Everyone: The new LinkedIn Company Pages now also have a Featured Update functionality. Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Facebook Gifts Roll Out: This new feature allows you to “give real gifts to your friends on Facebook using Gifts.” You can send gifts from birthday reminders, or from your friend's timeline. And don’t miss this: What do you think?
Facebook Graph Search en SEO Zitten we te wachten op Facebook Graph Search? Er is in de afgelopen dagen veel over geschreven. Wat is het? Wat kun je er mee? Is het revolutionair? Daar komt dan nog eens bij dat de manier van zoeken die Facebook voor ons in gedachten heeft echt wat anders is dan dat we gewend zijn. Maar terug naar de basis. Bye bye Google! Een aanval op Google? En wat moet Google ondertussen doen? SEO voor Graph Search Nu we het toch richting Google zijn gegaan: hoe zit het met SEO voor Facebook? Denk aan: Je naam. Wat ik nog te veel onderbelicht vind, is dat de zoekresultaten binnen Facebook nog steeds aangevuld zullen worden door Bing. Liken like it’s nobody’s business De core van de zoekmachine is natuurlijk een like van een pagina. Focus dus vooral op kwaliteit en interactie. Conclusie Eindelijk heeft de social gigant zijn grote oog verschoven naar een nieuwe pijler: zoeken. Zijn er privacy issues? Is er SEO voor Facebook? En nu?
Emploi : les réseaux sociaux doivent prouver leur efficacité Les réseaux sociaux bouleversent-ils la recherche d'emploi ? Censés révolutionner notre vie courante, ils ont des conséquences diverses sur ce marché particulier, souligne Adecco France (un spécialiste du travail intérimaire) dans une étude distribuée cette semaine. L'étude porte sur un questionnaire en ligne auprès de 732 personnes censées être représentatives de la population active française, ainsi qu'auprès de 4585 personnes candidates à un emploi passées par ses services. Réseaux professionnels vs. Facebook et Twitter Première réalité soulignée par l'étude – et quasi-évidence : les utilisations sont différentes "en fonction du réseau social et du profil des utilisateurs." Sur les réseaux grand public, comme Facebook, Youtube ou Twitter, il n'y a pas beaucoup de place pour la recherche d'emploi. Seul Twitter se démarque un peu dans le domaine de l'emploi, mais à la marge : il serait utilisé par 26% pour se faire connaître. Pistes d'amélioration : efficacité, sécurité, vie privée
4 Ways to Profit From LinkedIn Are you a LinkedIn newbie? Do you struggle to network and show off your expertise? Do you want to secure new business? If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume. It contains more valuable information about a contact than you could imagine. All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her. LinkedIn contains information that offers great business opportunities. LinkedIn Relevance Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn—someone he had tried (and failed!) The only reason Bill was considered was that he happened to pop up on that client’s LinkedIn radar. Author’s Purpose What to Expect
5 Ways to Get More LinkedIn Company Followers B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. Based on executive remarks, more functions are coming to company pages. To make sure you are ready, here are five ways to increase the number of followers of your company on LinkedIn. 1. 2.
LinkedIn Marketing: New Features to Enhance Your LinkedIn Results Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, . Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download Here are some of the things you’ll discover in this show: LinkedIn Marketing Discovery of the Week