6 Tips for Using LinkedIn the New Endorsements A word of praise goes a long way in social media. LinkedIn recently made the endorsement process super-easy with just a simple click. LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks. How LinkedIn Endorsements Can Help You Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not. Add some skills which will show on your public profile. In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. Above all, this LinkedIn Endorsement feature is an easy way to make a little gesture and show recognition to your business connections whom you value the most. So how does it work? #1: Add Some Skills
5 Tips for Optimizing Your LinkedIn Company Page Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page. #1: Banner Images Bring your Page to life! Social Media Examiner's LinkedIn Company Page banner. The default landing tab for your Company Page is the Home tab. This is very similar to the Facebook Cover Image that you are able to utilize on your Facebook Business Page, although the image size is different. Use the banner space to illustrate and extend your unique branding and messaging. Note that you will not be able to place a clickable URL behind your primary banner image. Sprout Social's LinkedIn Company Page banner. Don’t be afraid to make your banner image eye-popping or attention-grabbing! #2: Career and Products Now Featured on Home Tab
LinkedIn Marketing: New Features to Enhance Your LinkedIn Results Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, . Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download Here are some of the things you’ll discover in this show: LinkedIn Marketing Discovery of the Week
feeds.harvardbusiness.org/~r/harvardbusiness/~3/FB1SNEfJmJ8/top_salespeople_use_linked.html by Steve W. Martin | 8:00 AM April 5, 2013 I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. All of the study participants sell technology-based products to the IT departments of mid to large size companies. The study included three types of salespeople: 33% were inside salespeople who sell exclusively over the phone, 41% were outside field reps responsible for acquiring new accounts, and 26% were outside field reps who managed existing client account. The results suggest there are four basic LinkedIn user classifications: Enthusiasts: Twenty-five percent of the study participants would be classified as “Enthusiast” LinkedIn users. Casual: Forty percent of participants would be classified as “Casual” LinkedIn users who access their account on a regular basis. Personal: Fifteen percent of participants would be classified as “Personal” LinkedIn users. Here’s how data from the first two groups breaks down:
How to Use the LinkedIn Contacts Feature Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features. What is LinkedIn Contacts? LinkedIn announced the new LinkedIn Contacts in April. This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place. From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile. Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist. To see if you have this new feature, click on Contacts in the top navigation. The first screen in the new LinkedIn Contacts feature. Manage Your Network With LinkedIn Contacts Sync Your Contacts and Calendars New Search Functionality
Six Ways to Grow a LinkedIn Group, Tips From the Pros Are you part of a LinkedIn group that has stalled? Do you want to create a LinkedIn group? LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry. But it can be challenging to grow your group and get the people you want to join and participate in the discussions. We asked the pros to share their best tips to grow your LinkedIn groups. Follow these tips and you’ll find it easier to create the type of community you’re looking for. #1: Use Email to Send Invitations That Convert Viveka Von Rosen You’ll need to send out invitations to get your contacts to join your LinkedIn group and LinkedIn has a form for you to do this. The default LinkedIn message that’s sent when you fill out the form below is: “Subject: Name invites you to join Group” and “Welcome Message: I would like to invite you to join my group on LinkedIn.” Standard LinkedIn group invitations can be boring. Let’s face it. Let’s take a look at how this works. Mike Delgado
How to Use LinkedIn Sponsored Updates Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update. Why Sponsored Updates? If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle. If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. Here’s how to use Sponsored Updates: #1: Create Your Post Post your update to your company page as normal. Select an update to sponsor by clicking the Sponsor Update button. #2: Name Your Campaign #3: Target Your Campaign Conclusion
Lorem Ipsum - All the facts - Lipsum generator How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives. Social Media Examiner strategy on LinkedIn includes updating the business page regularly. In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.