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CDF Networks Brad Callen's Affiliate Elite | Affiliate Marketing Software Gov 2.0 Summit 2010 - Co-produced by UBM TechWeb & O'Reilly Conferences, September 07 - 08, 2010, Washington, DC Copywriting & Direct Marketing Tips I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. So, here you go. When you mail out promotional items, it’s best to enclose a sales letter to relay your product pitch. Of course, no formula can assure success for every letter. So you want to boost your direct mail response? What’s that? One of the great things about direct mail is that, with just a little ingenuity, you can test quickly and on the cheap to improve your results. Here are 12 quick and easy testing ideas for cheapskates: Change your outer envelope. Test a new letter. Read more Do you like the title of this article? Back in the 40s and 50s, Flesch was hailed as the guru of clear, direct writing. Version 1: I drove from Virginia to Ohio. Read more Read more

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