Secrets to a Successful Social Media Strategy | Inc. 5000 If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it's actually quite doable. And with new, affordable management tools on the market every day, the process can be more than worth it to your bottom line. I just hosted 15 customers at our VerticalResponse offices and talked to them about this very subject. This is what we say to people: You've got a ton of great content at your fingertips that you might not think is interesting, but I'll tell you, your followers do! Share Great Content 1. If you sell goods, you've got pictures. 2. If you've got a press release about a new product, service or an award you've won, post it! 3. I've seen some really great companies give interesting discounts to social media followers only. 4. Save Time by Pre-Scheduling Posts
Google+ Tools for Business: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news . To help you stay up-to-date with social media , here are some of the news items that caught our attention. What’s New This Week? Google+ Launches Tools for Business : Google is launching an initial set of Google+ features designed specifically for business . Google+ tools for business include Restricted Updates, which can only be seen by other users in your organization. Twitter Launches Twitter Certified Products Program : To make it easier for businesses to find the right tools, Twitter is launching the Twitter Certified Products Program with a select group of Twitter developers. Twitter developers can use these three categories of Certified Products. Discussion From Our Networking Clubs : Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. LinkedIn Ads Go Global : LinkedIn Ads are now available in 17 new languages . And don’t miss this:
10 Google+ Circles Marketers Should Follow Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He ensures a polished brand experience across all channels. Follow Brian @BrianHonigman and on Google+. It's true that marketers tend to rely on Twitter, Facebook, and LinkedIn to remain at the forefront of industry news, but they also tend to neglect the full potential that Google+ offers as a news source. To get started, follow these Google+ circles for insights about marketing, technology, digital branding, social media, and blogging. 1. Take a look at tech evangelist Robert Scoble’s Google+ circle of tech journalists and thought leaders. 2. 101 Social Media Experts Gabriel Vasile curated this Google+ circle of the top social media marketing strategists, freelancers, and experts in the industry. 3. This circle contains more than 200 bloggers worth following and is curated by Peter McDermott. 4. 132 Digital Agencies on Google+ 5. 6. 7. 8. 9. 10. What Google+ circles do you follow for marketing news and insights?
5 Ways to Grow Your Exposure With Instagram Wondering if the rapidly growing Instagram photo sharing community could benefit your business? As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures? Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. And it’s growing faster than ever. What Is Instagram? Instagram makes sharing pictures easy. Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them. Instagram photos (from left to right) on Twitter, Tumblr, Foursquare and Facebook. Like most social networks, users can accrue followers who will see their photos. Instagram is unusual in that users review their photos via the app only, not online. In the last year, photo sharing has become an increasingly popular method of social sharing. Here are 5 ways to grow your presence on Instagram. For example, as of this writing:
Building Traffic Through The Rel=Author Tag Question: If you were searching on Google, and saw these three results, which result would you be most likely to click? It’s highly likely that you chose the middle one. That extra picture draws the eye and unconsciously adds credibility. Hence, it gets the click. So how do you get your picture added to your posts? But the results of using it include all kinds of good things like more traffic, more optins, more time on site, and yes, more sales. So why isn’t everyone using it yet? But, I’ve found an easy way that works as long as you’re the only author on your blog/site (if you’re running a multi-author blog, you’ll need to use a different system like this one.) Here’s a video that shows the steps for this simplified system. Figure out your Google+ URL. Now you’re in Google+. Paste that URL into your text processing program, then remove the u/0/ from the middle of the URL and the /posts from the end. Now, let’s turn to your blog. This is the code that produced the image above. That’s it.
Comment créer votre page pro sur Google plus by thierry Valker | août 14, 2012 | on réseaux sociaux Protégez votre contenu en empêchant le clic droit et augmentez la taille de votre liste ou vos ventes par la même occasion. Regardez plutôt. Dans un article précédent, je vous ai parlé de l’utilité d’avoir un compte sur Google plus. Une page professionnelle véhicule l’image de votre entreprise, et est bien plus valorisante qu’un simple profil. Dans un premier temps, vous devez disposez d’un compte Google plus. L’interface est assez intuitive et vous serez guidé par des info-bulles qui vous expliquerons la marche à suivre. Choisissez un titre en relation directe avec votre activité sur la toile. Ensuite, de la même manière que pour votre page Facebook, vous devez promouvoir votre page. Idéalement, vous devez proposer une offre unique pour inciter les personnes à vous suivre. Pour créer votre badge, rendez-vous sur cette page. Comme sur les autres réseaux sociaux, vous devez être un minimum actif pour entretenir votre communauté.
9 Facebook Marketing Tips From Top Experts Are you looking for creative ways to improve your Facebook marketing? Facebook continues to be the social media platform of choice for many businesses. So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today. #1: Leverage videos more effectively on Facebook with Open Graph Emeric Ernoult My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images! Let me explain. A story will be displayed on Facebook with a title, description and image. But if you have a video of this specific product or service, you can make the stories published a lot more appealing! Imagine that every time someone likes a product, it will share a video showing that product in an attractive way or a demo of how to benefit from it—or if it’s a service, an interview of a client saying how he benefited from your service. You can make the stories published a lot more appealing with video.
40 Tips & Tricks To Help Improve Your Google+ Experience Despite having rubbed many of the tech press up the wrong way when it first came out, Google+ has developed a passionate fan base. Whatever your views on it, there's a lot to take away from Google's social media effort, developing a reputation for blogging, photography and design. But whether you've been using the site since day one or have just recently jumped into it, there's a lot of little tricks, add-ons and features that you can take advantage of and make your experience richer. General Use Text & Image Shortcuts If you want certain parts of your post to stand out, you can insert symbols for it to stand out. Some quick key shortcuts: Space = Scroll down stream Shift + Space = Scroll up stream Q = Jump to chat J = Scroll down by single post K = Scroll up by single post Return = Start comment Tab + Return = End comment Also, you can add videos, photos and links to your post by simply dragging them directly to the share box. Hashtags and mentions Linking to a Post Editing/Modifying a Post News Feed