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Viral Video Chart
As of 11 August 2015, data from the Unruly Viral Video Chart will only be available to subscribers of Unruly Analytics™ and via partnerships with our press partners, including Campaign, Werben & Verkaufen, Horizont, Contagious magazine, Campaign Asia and Mumbrella Australia. If it’s deeper insight into branded video trends you’re after, head across to our Insights page for video data and analysis that will blow your mind!
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YouTube Trends
On July 15, PSY's now legendary video for "Gangnam Style" will officially turn 1 year old. The video is already the most viewed video ever on YouTube and was the first clip ever to surpass 1 billion views -- it currently stands at 1.7B and is still growing for those counting. But impact of the biggest web video phenomenon of 2012 extends beyond PSY's singular music video. While global interest in K-Pop has been on the rise for the past few years, the data suggests views of Korean artists tripled in the year following the release of Gangnam Style. In the year before "Gangnam Style", official music videos from K-Pop artists were viewed over 2.2 billion times globally. In the U.S. where, for many, K-Pop had been an unknown genre of music, video viewership of top K-Pop artists doubled the year after "Gangnam Style" hit the web. So what were people watching? The top 10 music videos from Korea uploaded since "Gangnam Style" represent a diverse mix. -- Kevin Allocca
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