Social media marketing for non-profits – by John Haydon How to Use Social Media to Reach New Customers ATTENTION: Join us on 5/30/2013 for a FREE live webinar on Turning Likes Into Sales. I’m back from the Blogworld and New Media Expo in Las Vegas and my head is still spinning, processing all of the new ideas I was exposed to at the show. One of the overall themes of Blogworld–and there were many–was the increasing importance of social media on the Web. What is Social Media? Like any emerging idea, the definition of social media is still a little blurry around the edges. Social media is an umbrella term that includes interactive broadcasts such as blogs and podcasts, as well as social networking Web sites. There are hundreds–if not thousands–of social media Web sites out there, but here are a few of the more popular ones: MySpace: Originally a place for bands to promote themselves, it has become one of the most popular sites on the Web today. Facebook: One of the fastest growing social media sites out there. Why Should You Care About Social Networking Sites? Location, location, location.
My New Year's Resolution: Use Social Media Efficiently - 52 Tips Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. On January 1st, I wrote about my goals for 2009 using Chris Brogan's process of selecting three words or larger concepts to frame them. Why the number 52? Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. The economic crisis has changed the external environment. One of our most valued nonprofit resources is our time, especially in these days of tighter budgets and cutbacks in funding. There are many different options to executive a social media strategy, but only so much time. Mapping Strategy to Metrics, Benchmarking, and ROI
PHILANTHROPY 2173 Diagram depicting the many different types of social media There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011.[5] For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).[6] Classification of social media[edit] Social media technologies take on many different forms including blogs, business networks , enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing and virtual worlds.[7] Virality[edit]
Welcome to Appreciative Inquiry Unlimited - Watkins & Kelly Katya's Non-Profit Marketing Blog 50 Ways Marketers Can use Social Media to Improve Their Marketin Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Please feel free to share this with others, and reblog it, provided you link back to [chrisbrogan.com] as the source. 50 Ways Marketers Can use Social Media to Improve Their Marketing Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Consider this a start. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests.
Social Media for Social Causes Study: The Results This post is co-authored by Qui Diaz, Beth Kanter and Geoff Livingston, who are working on a special project, dubbed “Philanthropy 2.0″ to provide non-profits the information they need to best serve donors and advocates. While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tremendous opportunity for nonprofits What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web. Group social media preferred over personal efforts
15 Case Studies to Get Your Client On Board With Social Media Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com. In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S. Supreme Court Justice Potter Stewart’s famous but ultimately vague application: "I know it when I see it." Understandably, the plague of ambiguous definitions is why a plethora of pundits have sought to corner the elusive term “social media” within the scope of the dictionary. In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. In these contexts, “social media” refers not to platforms, but to what those applications enable: social interaction.
10 Essential Tools for the Nonprofit New Media Manager on the Go « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits [tweetmeme]9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises. Much to the chagrin of traditional media, the new leaders of the nonprofit sector will function much like reporters. Some nonprofits have begun to lay a foundation for their mobile communications strategies. 1. Twitter has a mobile website (m.twitter.com) and its own official Twitter App for iPhone, iPhone Touch and iPad. 2. 3. Foursquare is essential for nonprofits that are location-based (such as museums, food banks, and libraries). 4.
Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users (its up 600% in the last year!). The steps below will help you create a broadcast TV channel for your nonprofit on Ustream (see Stand Up To Cancer’s Channel). 1) Sign up and create your profile on Ustream. Your username becomes your Ustream Channel URL, so choose wisely. Next, under “Account Settings” upload a brief “Bio” i.e, summary of your organization and a profile picture. 2) Create your first “Show”. Next, choose a “Category”.
Creating Your Organization's Social Media Strategy Map - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Source: Dollar Bin, Flickr In February, I'll be co-teaching the "WeAreMedia Live" intensive two-day workshop in San Francisco from NTEN. The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. Here's a roadmap and worksheet to do just that! The Social Media Strategy Map and Worksheet 1. What do you want to accomplish with social media? Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. Listening and Learning: You're monitoring what stakeholders are saying about your organization, your issue, or programs and using the information to support your marketing goals. 2. 3. Homebase: Home base is your organization's website. 4.