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How Mega Charity Events Harness the Power of Social Media
Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. For the past couple of years, the social web has witnessed mega charity events like Twestival, 12 for 12k, Tweetsgiving and CrisisCamps. These events harness the long tail, taking thousands of participants across cities and continents to achieve amazing results. Twestival alone has raised more than $1.2 million. What these mega events have done is build movements across social network clouds. In doing so, they've demonstrated fantastic principles for grassroots-based cause efforts. 1. Each of the four event organizers felt their uniqueness could be tied back to how they empowered people. "What I've tried to do with Twestival is be quite strict with the brand and basic guidelines, but then let cities get creative with their events," said Amanda Rose, founder of Twestival. "Our goal was pretty reasonable. 2. 3. 4. 5.
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