5 Ways to Grow Your Exposure With Instagram Wondering if the rapidly growing Instagram photo sharing community could benefit your business? As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures? Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. What Is Instagram? Instagram makes sharing pictures easy. Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them. Instagram photos (from left to right) on Twitter, Tumblr, Foursquare and Facebook. Like most social networks, users can accrue followers who will see their photos. Instagram is unusual in that users review their photos via the app only, not online. In the last year, photo sharing has become an increasingly popular method of social sharing. This represents a great opportunity for businesses to participate in this thriving community. #4: Aggregate your content
Three Reasons Facebook's Mark Zuckerberg Need Not Step Down On May 18 of this year, Facebook stock debuted on NASDAQ at $38 per share. Last week, three months later, it was selling for half that price. As the stock has plunged, questions about CEO Mark Zuckerberg's leadership have risen. Late last week, the LA Times asked "Is Mark Zuckerberg in over his hoodie as Facebook CEO?," a swipe at the attire Zuckerberg famously wore on the day the stock launched. Should Zuckerberg step down? Whether or not Zuckerberg should step down is a question only he can answer. It is his damn company: As noted on this blog six months ago, Facebook's S-1 IPO filing could not have been clearer about the control Zuckerberg wields at Facebook. In other words, Facebook was going to need to grow its net income 500% in short order to justify its price, much less create positive market momentum. Even more concerning is that Facebook's desperation to quickly grow revenue and income seems to be pushing the company away from Zuckerberg's own core beliefs. Connect: Augie Ray
Créer une « page facebook entreprise » pas à pas Publié par Pauline dans Réseaux sociaux | 4 janvier 2010 Facebook n’est pas juste un réseau social permettant de rester en contact avec sa famille ou ses amis. Le site crée en 2004 par un étudiant à destination de ses camarades de fac a vite pris de l’ampleur. Facebook voit sa courbe de nouveaux membres grandir de jour en jour. Des millions de personnes dans le monde entier sont reliées au site. Phénomène rare qui démontre son importance, facebook touche toutes les catégories de population. Face à un site si renommé, il est important pour les entreprises de saisir les enjeux de la force de frappe que représente facebook en terme de communication et de présence en ligne. Les entreprises ont plus que jamais leur place sur facebook. Sur facebook, tout est basé sur la personne dans un premier temps. Le compte personnel que vous avez créé ou que vous possédez déjà sera rattaché à la » page entreprise ». - La catégorie de la page -Le nom de la page. -lier la page facebook à votre compte twitter
Is the Status Update Dead? 36% of Tweets Are Photos [Infographic] Like many social networks, Twitter started out as a place for making announcements. When Twitter rolled out expanded tweets earlier this year, all that changed. According to a recent study, status updates account for only 7 percent of the activity on Twitter, while photos from sites like Instagram and Tumblr make up 36 percent. Tweeting used to be just like writing a MySpace or Facebook status update, but with a twist: there was a 140-character limit and no photo albums. The new features appear to have changed the way people use the microblogging site.
Social Media ROI, Is Social Media Marketing Effective? — Social Media Marketing Tips and Tricks The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts. In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”. Infographic by MDG Advertising Related posts: Social Media Revenue Model – Strategies for Building a Large Online Business Is ANYONE Making Money in Social Media? Social Media Engaging Strategies: Moving People from Twitter to Facebook 6 Tips To Using Killer Images In Email Marketing The Social Media Expert Crisis Descends Tagged as: marketing effectiveness , social media infographic , Social Media Marketing , social media marketing effectiveness , social media ROI Thanks a ton!
Secrets to a Successful Social Media Strategy | Inc. 5000 If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it's actually quite doable. And with new, affordable management tools on the market every day, the process can be more than worth it to your bottom line. I just hosted 15 customers at our VerticalResponse offices and talked to them about this very subject. This is what we say to people: You've got a ton of great content at your fingertips that you might not think is interesting, but I'll tell you, your followers do! Share Great Content 1. If you sell goods, you've got pictures. 2. If you've got a press release about a new product, service or an award you've won, post it! 3. I've seen some really great companies give interesting discounts to social media followers only. 4. Save Time by Pre-Scheduling Posts
Récapitulatif des dernières rumeurs de nouvelles fonctionnalités Facebook Aujourd’hui, j’aimerais recenser l’ensemble des rumeurs concernant l’arrivée de nouvelles fonctionnalités sur Facebook. A l’heure où le cours de l’action du 1er réseau social européen & américain est en baisse, quelles sont les actions possibles pouvant permettre de redonner confiance aux investisseurs, et donc de convaincre notamment sur sa capacité à engranger des bénéfices… 1) Le bouton Want Le bouton Want permettrait aux utilisateurs de pouvoir afficher de manière claire les produits/services qu’ils veulent acquérir. Exemple : J’aime la marque « Apple » Très bien, on sait que je suis fan des produits de la marque à la pomme. En revanche, je « want » l’iPad. Désormais, il sera très aisé de pouvoir faire une belle publicité à mon égard, afin de me rappeler que je veux absolument être le propriétaire de la tablette Apple. 2) Le bouton « Subscribe » sur la Fan Page Il pourrait permettre à l’utilisateur de suivre une marque sans en être fan. 3) Le bouton « Buy » Conclusion Arriveront ?
The web's most trusted social marketing platform | Involver Oracle Oracle Solutions Social Relationship Management Involver Involver is Now Part of Oracle Social Relationship Management Involver and Oracle – Powering the Socially Enabled Enterprise Launch Infographic Involver, now part of Oracle, has been integrated into the Oracle Social Relationship Management (SRM) Suite. Insight Into Social Best Practices and Trends Blog: Oracle Social Spotlight — featuring latest trends and innovations Industry’s First One-stop Social Platform Oracle Social Relationship Management delivers the first unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Involver. Need Help for Involver Products? The point of contact for Involver support is now through Oracle Customer Support and My Oracle Support and no longer through the Involver Support portal. Try it Request a Live Demo Watch What's New
3 Warning Signs That Your Marketing Campaign Will Fail Launching a new marketing campaign is like conducting an orchestra. You need to carefully plan and organize every move in sequence. Each step builds on the last. And each isolated element comes together to produce something special. But if you're missing any part, then the whole performance will crash. Here are 3 warning signs that your marketing campaign will fail. Image courtesy of seanrnicholson 1. The most important part of any marketing campaign is the goal. This sounds obvious. Your goal acts as an "anchor" for every decision you make. The objectives you prioritize have to support this one goal. For example, if acquiring new leads is your goal, then it really doesn't matter how many new social mentions or Twitter followers you get. Instead, social media might move into a "support role" to help answer questions and get people to opt-in and become a lead. 2. The first key to online marketing is getting your target customer's attention. What else makes content "promotable"? 3.
11 Ways to Make Social Media Marketing Less of a Time Suck Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. And if you're doing social media marketing -- real social media marketing -- you know that. Thing is, if you add up all the hours you spend doing social media marketing in a week, it's likely not that much time compared to all your other marketing activities. But because of the pace at which social media operates, our minds (and cursors) always seem to be floating over to one social media network or another. Luckily, we've found ways to minimize the distraction social media marketing leaves us all open to , and we'd like to share some of those efficiency tips with you. 1) Compose your updates in advance. Let's say you have to update your company's Twitter account with new content every hour during the business day. Click here to download the social media publishing schedule template you see featured above. 2) Maintain a content repository.
Ten Painless Tactics To Earn Attention On Twitter - Whiteboard Friday Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? For many, Twitter can be a fun and exciting, yet illusive and challenging social media platform. This Whiteboard Friday (to be followed by a Whiteboard Plus and Moz YouTube post) includes ten Twitter tactics for you to put to good use. Watch as Dan Shure explains how to earn Twtitter attention with ten totally-actionable, Twitter-riffic tips you can use to get people to notice you in the most fast-paced social media platform in the world. Hey, everyone, welcome to Whiteboard Friday.
Facebook Mobile for Business: What You Need to Know Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast . More About This New Show The Social Media Marketing podcast is a brand-new show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this premier episode, I interview Mari Smith , author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day . Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today. You’ll learn about how to get your Facebook content seen by the large mobile audience and you’ll also discover the best Facebook advertising options . Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Facebook Mobile for Business