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9 Facebook Marketing Tips From Top Experts

9 Facebook Marketing Tips From Top Experts
Are you looking for creative ways to improve your Facebook marketing? Facebook continues to be the social media platform of choice for many businesses. So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today. #1: Leverage videos more effectively on Facebook with Open Graph Emeric Ernoult My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images! Let me explain. A story will be displayed on Facebook with a title, description and image. But if you have a video of this specific product or service, you can make the stories published a lot more appealing! Imagine that every time someone likes a product, it will share a video showing that product in an attractive way or a demo of how to benefit from it—or if it’s a service, an interview of a client saying how he benefited from your service. You can make the stories published a lot more appealing with video.

Buddy Media Report on Facebook Page Posts: Shorter Is Better, but Avoid URL Shorteners Page management company Buddy Media has released a study based on 200 of its clients illustrating best practices for Facebook Pages looking to increase their fan base’s engagement — the volume of Likes and comments their posts receive. Key findings include: posts of 80 characters or less receive 27% more engagement, posts on Thursdays see the most engagement across industries, and posts including a full-length URL bring in three times as much engagement as posts using URL shorteners such as The report also includes insights about which hours of the day have the most engagement, which weekdays have the highest engagement rates for different industries such as retail or media, and what call-to-action keywords receive the most engagement. Strategies for Effective Facebook Wall Posts: A Statistical Review can help admins of any sized Page to increase the loyalty, brand affinity, and click through rates of their fans.

5 Ways to Grow Your Exposure With Instagram Wondering if the rapidly growing Instagram photo sharing community could benefit your business? As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures? Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. Three Reasons Facebook's Mark Zuckerberg Need Not Step Down On May 18 of this year, Facebook stock debuted on NASDAQ at $38 per share. Last week, three months later, it was selling for half that price. As the stock has plunged, questions about CEO Mark Zuckerberg's leadership have risen. Late last week, the LA Times asked "Is Mark Zuckerberg in over his hoodie as Facebook CEO?," a swipe at the attire Zuckerberg famously wore on the day the stock launched.

Get People to "Like" Your FB Page How can you quickly encourage people to become followers of your Facebook page? This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch. From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Facebook Promotions: Know the Rules Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow. By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page.

Secrets to a Successful Social Media Strategy If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it's actually quite doable. And with new, affordable management tools on the market every day, the process can be more than worth it to your bottom line. I just hosted 15 customers at our VerticalResponse offices and talked to them about this very subject. 5 Ways to Increase Your FB Engagement Looking to increase your Facebook page engagement? Wondering why some pages have very high engagement and others nearly none? In this post I’ll share five tips you can put to work right away. About Facebook Engagement What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?

Ten Painless Tactics To Earn Attention On Twitter - Whiteboard Friday Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? For many, Twitter can be a fun and exciting, yet illusive and challenging social media platform. This Whiteboard Friday (to be followed by a Whiteboard Plus and Moz YouTube post) includes ten Twitter tactics for you to put to good use. Watch as Dan Shure explains how to earn Twtitter attention with ten totally-actionable, Twitter-riffic tips you can use to get people to notice you in the most fast-paced social media platform in the world.

Facebook Mobile for Business: What You Need to Know Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast . More About This New Show The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

FB Marketing Mistakes: What to Avoid & Why Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast. 5 Ways to Use Google+ Events for Your Business Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers. Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community. Now, Google+ has a competing service with new bells and whistles. Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.

Facebook Marketing in 2012: How to Keep Up With Facebook Is your business taking full advantage of the marketing opportunities of Facebook? Are you looking for more fans, better engagement and more sales? If so, Social Media Examiner has some important news to share… But first, here’s something to consider.