What is UX Design? 15 User Experience Experts Weigh In | UserTesting Blog What is UX design? Well, I think it’s important to start by saying there’s no commonly accepted definition. User experience design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction. But let’s try to get a clearer picture of what that really means. The definition of UX design According to this study from the Oxford Journal Interacting With Computers: The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” In other words, UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. But unfortunately, that isn’t a comprehensive explanation of UX design either. “What is UX design?” Here’s what they had to say: 1. Laura Klein UX Design always happens. 2. 3. 4. 5. 6.
The choreography of the user experience « Amsterdam Ad Blog Josh Brewer: “Meetings should be a design problem” Last week I had the privilege to visit the Awwwards conference for two days and submerge myself in the world of digital. The keynote speakers talked about things like the importance of hiding yourself when shooting VR (Anrick Bregman), sticky notes when creating a responsive design (Inayaili de León Persson), digital shopping baskets that can be easily accessed while shopping (Vitaly Friedman), a truly creative mind (Greg Barth), and not showing Photoshopped protypes to your client in the early stages of the design process (Bjarne Christensen) – to name just a few things. The Centrality of DesignSince I am a strategist and not a coder or designer, the talks that inspired me most were the ones that reflected a meta-vision on digital design. Brewer, who works in San Francisco and thus at the heart of digital innovation, is seeing a clear shift towards design becoming a key success factor for brands What computer scientist Melvin E.
Stakeholder Interview Template : UX Apprentice You may also download this template in Microsoft Word format. What is your vision for this offering? What defines success for this project? What are the potential pitfalls (i.e. what keeps you up at night about this project)? Different types of users (salesperson vs supervisor vs analyst) Who is primary? What problems do users have that this offering solves? What similar tools are in use today? Target market(s)? PROCESS & WORKFLOW (example questions here for a Salesperson role) What is the nature between the salesperson and their customer? What tools do they use today? What defines success?
How to Advocate and Evangelize User Experience It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. There are lots of classifications and forms to provide a visual overview of the User Experience field. UX explained to your grandmother: A bird’s view As a UX strategist or designer, you have had to explain your job to friends and family. User Experience is about taking into account each and every aspect of the interaction between a person and a product or service. What about the images below? Author/Copyright holder: Unknown. The “You Had One Job!” A strategy and process approach for your boss Now that you have gathered some arguments and visuals to explain UX at a higher level, you can move onto economic and financial arguments.
What I Learned from Teaching UX, Part 1 jessica ivins » blog » Posted March 11th, 2013 This past Saturday, I had the pleasure of teaching Intro to UX for Girl Develop It (GDI) Philadelphia. The class was held in a beautiful multi-purpose space at First Round Capital in the University City neighborhood. About 30 women of various backgrounds attended. Many had little to no experience with UX. A full house for the Intro to UX class. When I was asked to teach an intro to UX class, I was thrilled and excited. User Research Information Architecture (IA)Interaction Design (IxD)Content Strategy (The Newly Discovered Half Sister of UX) Phew, that's a lot to cover in 4 hours! Curriculum I was inspired by Christina Wodtke's post on teaching UX for General Assembly. My Curriculum in a Nutshell Overview of the Core Areas of UX (User Research, IA, IxD, and Content Strategy)UX Problem SolvingRemembering that We're Always Designing for People, Not RequirementsBeing a Good Listener and CommunicatorFacilitating Collaboration Across a Team
Product Manager and UX Designer — What’s The Difference? Winning products are created by visionary, multidisciplinary teams that are able to deliver a stunning experience. Those who have mastered the magic of crafting the user experience are able to smash their weaker competitors. Sounds pompous, but it’s widely recognized as the undeniable truth. And yes, it’s just like fashion, but at the same time this is perfectly reasonable. This culture-creation task is usually handled either by a User Experience Designer or somebody who’s fulfilling the role of Product Manager (in small startups that’s often one of the founders). And if you think about a Product Manager’s role (in general) and a User Experience Designer’s role, you’ll notice that somehow they overlap. I’ve seen it happen, years ago when I was a UX designer in one of the companies I used to work for. The Product Director thought the UI Designer should shut up and sim- ply draw the interface based on his wireframes.
Which tools do product managers use? | Aha! Leading a product from conception to completion is no easy task — and product managers deserve their own toolkit. Yet PMs have had scarce resources to do this great work. In the past, product managers relied on spreadsheets, PowerPoint decks, and more general project management software. They used these tools to manage their roadmaps, requirements documents, and more. However, they were not created with product managers in mind. This toolkit includes everything you need as a product manager. The tools are divided up into the following areas: Product Roadmapping Aha! Create a visual product roadmap to outline your strategy, features, and ideas. Project Management JIRA is issue tracking software produced by Atlassian. Trello Think of Trello as your virtual whiteboard. Asana Asana is a web-based project management application that helps you work on the go from anywhere. Product Research Typeform Create form and survey templates on any device. Google Forms Create simple forms and surveys for free.
Where the UX team belongs in your organization | User Experience, User Interface Design Coaching, Speaking and Workshops In the majority of organizations I consult with, their internal UX teams (or those to whom UX responsibility falls) are typically subservient to one of three major company divisions: Engineering, Marketing or Product Development. The names may change, but the essential roles are the same. Each department typically has management-level juice and C-level representation. But as they’ll tell you themselves, the vast majority of their UX efforts fail. UX teams don’t have a seat at the big kids’ table. UX teams are typically lacking influence and authority — while still given a massive amount of responsibility for product success. “Thinking that one’s own discipline is the most important of all gets in the way of teamwork.”- Don Norman If any particular discipline rules all conversations, every other discipline suffers. UX and the Organizational Model Respect is a Two- (or Three- or Four-) Way Street True collaboration and teamwork is founded on respect. Related
How Important is UX to Your Product's Growth? | UserTesting Blog Today’s guest post comes from Sean Ellis, CEO and co-founder of Qualaroo and founder of GrowthHackers.com. Enjoy! UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking, or more broadly its role in a company’s growth strategy. Not only did the question spark a fun discussion among the community, but it highlighted just how important a role UX plays in driving growth. Most growth teams that work with digital products are aligned around the critical need for the product to create lasting growth. One of the most famous examples of this is Dropbox, where file sharing (an intrinsic piece of the product) became an important growth vector for the company. Image via Dropbox Because so many technology companies rely on the product to generate growth, user experience impacts the success or failure of the product as a growth engine in a handful of key ways. [Tweet this.] Image via Quicksprout
The business value of User Experience (UX) Design – UX Passion The importance of user experience and designing it correctly has been gaining more attention from the companies who aim to keep their users happy. In this article, we explain why investing into UX is crucial for your business. What do your friend’s startup, your small local business and a large company such as Google have in common? No, this isn’t a trick question. In the recent years many have noticed the importance of UX design and are investing more and more into its research and development. Be it physical or digital, a product is bound to rouse both an emotional and intellectual response in its consumer based not only on the way it works but also how it looks and feels. Why “X” marks the spot UX is about two things only – the User and the Experience. While having a great product is paramount, in today’s market it often is not enough to keep you ahead of the curve. This is why investing into UX design has proved to be a game-changing strategy. Designing experiences
How important is user experience? 9 things you need to know about UX. UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. - @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with technology, and how to build the best web experiences possible. Consider the following: 88% of online consumers are less likely to return to a site after a bad experience. The best user experience practice comes from a deep knowledge of buyer personas. The practice of user experience spans multiple disciplines, including buyer research, information architecture and knowledge management, interactive design, and visual design. Consider the following recent statistics that demonstrate just how critical user experience is at organizations of every size: Every $1 invested in UX can have a return of up to $100 for your business. - @UXmotel
Product Manager and UX Designer - What's the Difference? Photo Credit: pelican via Compfight cc Product Manager vs. UX Designer I always advocate in favor of broad definition of User Experience Design practice. Here’s the definition from my recent ebook UX Design for Startups: “User experience design (abbreviation UX, UXD) – A discipline focused on designing the end-to-end experience of a certain product. A UX designer’s work should always be derived from people’s problems and aim at finding a pleasurable, seductive, inspiring solution. When you’re designing an experience, you are in fact planning a change in the behaviour of your target group. User experience lies at the crossroads of art and science and requires both extremely acute analytical thinking and creativity.” Planning, measuring, building, validating – that’s pretty broad set of actions, but this is what, I believe, have to be done to create stunning UX Design. Is there anything left for Product Managers? PM = UX Designer PM ≠ UX Designer Reimagining the way you design.
Just What is a UX Manager? | Adaptive Path Earlier this week, I wrote quick blog post, calling out seven lessons for UX managers from this year’s MX conference. Then on Twitter, Livia Labate, who leads the experience design practice for Marriott International asked, “Dear @AdaptivePath, what is a UX Manager?” Here’s my not-so-twitter-length response: UX managers come with all sorts of fancy-pants titles. This isn’t about titles. Someone who manages user experience has stuck their neck out and said they’ll deliver business outcomes through improving the experience that customers have with a product or service. That means you believe UX is a force that can not only improve people’s experiences but that it can also drive business. Why I <3 UX Managers Okay, let it be said that I’m biased. I’ve spent the past six years trying to get to know as many of you as I can, either speaking at or chairing Adaptive Path’s Managing Experience conference. What I’ve learned is that this is an emerging discipline. What UX Management Isn’t
User Experience Career Advice From 1,015 UX Professionals We recently published the 2nd edition of our User Experience Careers report, 7 years after the 1st edition was published. Our report is free and a gift to the UX community. The 2nd edition is based on several research studies carried out in 2019 and is based on responses from over 700 UX professionals. What Hasn’t Changed? UX practitioners are just as satisfied with their careers as they were in 2013; career satisfaction got an identical rating of 5.4 on a 1–7 scale (where 1 was completely dissatisfied, and 7 was completely satisfied). Enjoying the process and the work Seeing the impact of their work Receiving recognition for their work Having opportunities to grow and excel Job titles are almost as varied as they were in our original study, with our 2019 survey respondents reporting 134 unique job titles related to UX (slightly down from the 210 job titles reported in 2013, but we’re still far from any agreement on job titles). What’s New? The Designer Role in a Snapshot Changing Careers