What is service design? Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers. Service Design Definition During the last three decades, economic conditions have changed fundamentally in western industrial nations. Without doubt, a fundamental change from a manufacturing society to an information- and service-based economy is discernable. While the share of services in the gross economic product is around 60-70%, business start-ups and new jobs can almost exclusively be found in the tertiary sector.
Making it Real As a result of software eating the world, physical products and environments are smart and connected. There is a shift from focusing on product to multi-channel user experience, and successful companies are employing multidisciplinary teams involving the disciplines of interaction design, industrial design, architecture, branding and service design. Prototyping has become a way to ensure teams are designing and building the right system of interdependent touchpoints. At Adaptive Path, we employ rapid prototyping in nearly every design iteration. Our clients enjoy the benefits of risk reduction and concept validation, and through prototyping with standardized kits, we also avoid unnecessarily long timelines and bloated budgets. Our two primary kits, Small Object and Environmental, are comprised of commonly used tools, materials, and artifacts that can be quickly assembled to represent a complete customer experience.
New Flow Visualization Diagram in Google Analytics is Awesome If you haven’t had a moment to take a look at the new Visitor Flow section in your Google analytics account take a moment and take a look at it. Google has recently released a new feature that shows you the flow of traffic through your website utilizing visual tools, awesome. You can see how a visitor enters and how the interact with your website directly which can bring a boat load of value when trying to determine website efficiency.
Continuum – ‘Live Labs': Prototyping Environments to Measure Customer Experience In this digital age, companies have become accustomed to capturing real-time customer data from websites and apps with the click of a mouse or tap of a finger. Nearly every interaction that a customer has on these digital platforms is logged in the form of 1’s and 0’s, making it cheap and easy for a designer to tweak a site’s interface and see almost instantaneously how that affects customers’ behaviors. In a physical service environment, however, obtaining that kind of rich quantitative customer experience data can be much more difficult. There, customer experiences are full of intangibles, with the sum-total of the experience made up of dozens of component parts: The texture of the floor, the level of lighting, the selection of music being played, the smells that pervade the space, the comfort of the seating, the way in which a server engages with you. All of these things must work in concert to evoke a feeling and inspire the behaviors that will ultimately drive business results.
Feature Articles - PRODUCT VISUALIZATIONS IN BLENDER June 11, 2012 8:00 AM By B. N. The importance of prototyping: Creative Confidence by Tom and David Kelley. Image courtesy IDEO/Nicolas Zurcher Tom and David Kelley of the award-winning Palo Alto-based global design firm IDEO have been helping private and public sector organizations innovate, grow and bring to market new ideas for 35 years; projects include Apple’s first computer mouse and a stand-up toothpaste dispenser for Procter & Gamble. In their new book, Creative Confidence: Unleashing the Creative Potential Within Us All, the brothers recount anecdotes from their work at IDEO and at Stanford's d.school (the institute of design created by David Kelley), and offer tips to help everyone build creative muscle in an era when success depends on innovation in every field. Here at the Eye, the authors share an excerpt from the book. What’s the best way to make progress toward your goal?
Project Holocron on Behance User Interface The user interface can be viewed in the image below. It allowed the user to filter the building's view and see both historical and real-time data. How to conquer designer’s block It happens to everyone from time to time. A creative block. An empty mind. Staring at a blank screen and wondering, “well, what do I do now?” Photo credit: “Waitin.” 6 key insights on UX design At Dom & Tom, we’ve developed mobile apps and online platforms for over half a decade. We’ve had the privilege of working with amazing companies like General Electric, Hearst Corporation, Priceline, and many more. After working on over 300 such projects, we’ve learned a ton of lessons. Now we’d like to share 6 important insights to help you take your user experience to the next level. 1. Focus on the presentation
3 ways to strengthen your discovery phase The discovery phase of a project reminds me so much of dating—specifically that point in a new relationship where you realize you really like the person and want to get to know the real them. Why they want to be with you, what they expect, what makes them happy, what makes them sad. How they feel, what they think, what they like and dislike, and why. Get where I’m going with this? An in-depth discovery phase is our secret weapon to discovering the real user.