PlayStation 3: Reviews, Trailers and Interviews If you're a fan of Hack 'n' Slash who appreciates the flexibility associated... Read full Post » Transmedia Workshop Strategies and Tactics For Marketers and Branded Entertainment Producers After two successful workshops in Los Angeles and Washington D.C., DMW and Starlight Runner are now for the first time bringing the Transmedia workshop, instructed by Jeff Gomez, to his hometown of New York City! Two decades ago there was a fear that TV commercials would be less relevant as VCRs became ubiquitous. Today, right now, the issue is the fact, not the fear. So, how do you create branded entertainment beyond the soap-opera which consumers actually seek out and enjoy instead than taking bathroom-breaks to avoid? How do you approach creating branded content across different mediums such as online video, games and smartphones and still stay true to your brand identify?
Blog Archives – 148Apps – iPhone App and Game Reviews and News Expert App Reviewers So little time and so very many apps. What’s a poor iOS devotee to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Power Grounds The Video Game Revolution: "Eight Myths About Video Games Debunked" by Henry Jenkins Reality Bytes: Eight Myths About Video Games Debunked Henry Jenkins MIT Professor A large gap exists between the public's perception of video games and what the research actually shows.
Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform.
Gartner: 50% of Innovation will be Gamified by 2015 By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation, according to a press release by Gartner. As gamification is just beginning and few public examples exist today, this finding means that the next four years are going to see rapid changes in management of the enterprise. According to Brian Burke, an analyst at Gartner, “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.” The press release sites a few examples where changes are already beginning to take place including the World Bank’s Evoke, but the most interesting example is Idea Street.
Fan films get serious This article was taken from the October issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online No longer characterised by camera shake, badly made capes and dingy multistorey car parks, fan films, like Casey Pugh and Annelise Pruitt’s Star Wars Uncut, are growing in ambition. Pugh and Pruitt divvied up Star Wars: IV into 15-second slices and crowdsourced fan versions of each segment, which were uploaded to starwarsuncut.com. The result has been nominated for an Emmy, and the trailer racked up 636,000 views. Mathias Poulsen » Blog Archive » New to games & learning? I keep writing about how I perceive and work with games in education. If you are new to the field, however, there are far better ways to get up to speed. Why not listen to the worlds’ finest experts across research and practice? I always try to do that, and now I’ve attempted to aggregate some of the best videos from around the web & world, where truly inspiring and passionate people are introducing their perspectives on games & learning.
Transmedia is killing Hollywood will kill Transmedia : Brooke Thompson : GiantMice.com And you, Mr. Transmedia Producer, are holding the gun. This was not what I had planned on posting today.