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Vendor Financials - Analytics play: IBM announces deal to buy Coremetrics By integrating Coremetrics’ web analytics technology with IBM Corp.’s WebSphere Commerce e-commerce platform, IBM will enable more effective online marketing campaigns that quickly respond to online customer activity, the companies say. “This expands our business analytics capability by helping organizations get real-time insight into the interactions of their customers and their prospects, through social media networks and by a rapid link to targeted marketing campaigns,” Craig Hayman, general manager of IBM WebSphere, said today during a conference call announcing the planned acquisition. “We like to think we’re empowering marketing professionals to optimize their marketing processes.”

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No more fun and games: Location grows up When check-in services first appeared on the scene, they were often understood in the context of games, like Foursquare’s mayor competitions and Gowalla’s quests for items and pins. But as location-based services grow up, we’re seeing that games are not necessarily the most appealing aspect of location, and it seems like start-ups are acknowledging that they’re also tough to build a business on. The latest example of businesses shying away from location-based games is Gowalla’s announcement today that it is doing away with items in its next release of the app. The items were virtual goods picked up by users for visiting locations, which could then be traded or left for other users.

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